The Nikon Single-Lens Reflex may be dead at 63.
Nikkei Asia is reporting this morning (links below) that Nikon will withdraw from the DSLR market. However, it says "production and distribution" of existing DSLRs will continue. This would parallel the end of film SLRs, when the last F, the F6, was kept in production for many years as NOS (new old stock, i.e., a last production run stockpiled and continuing to be sold as new product), the last of its noble breed, while at the same time no new F models were forthcoming and no more production of the F6 was being contemplated. If this report is based on what will become an official statement, it will mean we have already seen the last Nikon DSLR, and that there will be no more new ones to come, ever.
This may well be non-news, however. Our friend Thom Hogan, who probably knows more about Nikon than anyone at Nikon does (I'll say I speak tongue halfway in cheek, to avoid offending either party) takes a dim view of the Nikkei article, noting (links below) its lack of attribution and the mishmash of recent and older information as well as of specific and general pronouncements. (It highlights how good it is to have Thom as a Nikon analyst, gadfly, and expert; would that Rob Galbraith were still doing the same with Canon. Ah, nostalgia.)
Nikon's true all-rounder, the affordable D7500
The current Nikon DSLRs, ranked in order of desirability, are:
The D850 (pro FX/full-frame, $2,800);
The D7500 (prosumer DX/APS-C, a bargain at $999);
The D500 (pro DX/APS-C, $1,600);
The D780 (prosumer FX/full-frame, $2,200);
The D5600 (amateur/consumer DX/APS-C, $800 with kit lens);
The D6 (specialist professional FX/full-frame, $6,500—don't buy unless it's a business expense and you can depreciate it); and
The D3500 (entry/cheapie DX/APS-C; with kit lens, $650 that probably won't be money well spent).
Get 'em while you can. An era may be slouching to an end.
Here's the article on Nikkei Asia; here's Thom's commentary. Read them in sequence, but read both. Despite being at odds, it's quite possible they're both broadly right.
Mike
(Thanks to Dean Johnston)
UPDATE: Nikon has posted an apparent denial of the Nikkei report without naming Nikkei. (thanks to Wolfgang Lonien for this). The denial reads, "There was a media article regarding Nikon's withdrawal of SLR development. This media article is only speculation and Nikon has made no announcement in this regards [sic]. Nikon is continuing the production, sales and service of digital SLR. Nikon appreciate your continuous support."
Consider, however, this Ward's Auto headline from 2008: "GM Denies Reports Saturn Faces Elimination in New Restructuring Round." The article begins, "A report that suggests General Motors Corp. may kill its Saturn brand is 'wild speculation,' the auto maker says." (GM killed its Saturn brand in October of 2009.)
Or this:
September 2015: "Withdrawing from the camera business is not true and there is no official plan to stop production of cameras and lenses." —Samsung official statement.
April 2017: Samsung withdraws from the camera business.
Or this:
Olympus Corporate Strategy statement, November 2019: "For Imaging, however, we currently have no plans to sell the business. The task is therefore to stabilize and strengthen its market position. To achieve that, we...have already established a clear and exciting product roadmap for the coming months and years ... Imaging is and will continue to be an important technology and innovation driver for our other businesses." (Olympus sold its imaging business in June 2020.)
I'm just sayin', is all I'm sayin'. I'll stick by that last sentence in the post. —MJ.
Book o' the Week
The Mindful Photographer by Sophie Howarth. I only know of Sophie Howarth from her time as a curator at the Tate Modern in London, but my impression then was positive. Her brand new book (it only came out a few days ago) is about slowing down as a means of enjoying photographing more. It's said to contain a curated collection of photographs along with anecdotes and explanation.
The book link is your portal to Amazon from TOP, should you wish to support this site.
Original contents copyright 2020 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site. As an Amazon Associate I earn from qualifying purchases.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Ken: "Being a current owner of D850 and D500 cameras and having previously owned a D7500 (and having used all of them extensively), my personal experience is that the D500 should be number two on that list after D850, and at the very least, it should in no way be rated below a D7500, price notwithstanding. In my opinion, the D500 is a better value than a D7500, even if it was at twice the price."
Alex Mercado: "'…Nikkei has learned.' I won’t claim to know Nikkei's guidelines for business trends articles, but this story is stating a de facto standard; they learned there is no further development of SLRs and posted an article about it. A cry for critical journalism feels like pedantry here. I doubt the global economy is contingent on this market sector, let alone this business trend article. I don’t think we really need a source at Nikon for this. Or a press release. The lack of DSLR representation on Nikon’s home page backs the story. This may be a hard pill to swallow for Nikonians holding out for the Dƒ Mark II, but alas, the SLR preformed exceptionally to a respectable age of retirement. Farewell dear single lens reflex."
darlene: "Today [Tuesday —Ed.] is George Eastman's birthday. To announce it may be the end of the Nikon SLR era is interesting to read on this particular day.
Bill Tyler: "'Nikon is continuing the production, sales and service...,' but notably, not R&D."
[Note that in the following Featured Comment, Thom responds to some comments found in the full Comments Section. As an aside, it's true that I don't usually allow commenters to respond to other commenters, but there's an exception—when they're being helpful. Thom is definitely being helpful here. —Ed.]
Thom Hogan: "A lot to comment about.
"1. 'Nikkei has learned.'
"This isn't a gold standard. It's not even a defensible standard, as it can't be assessed. A reputable news organization's standard would require something along the lines of '[publication] has learned, based upon interviews with a top executive who provided the information only if they could remain anonymous.'
"The reason for this is simple: you're identifying where you got this information from in at least a general fashion. Nikon is a top-down managed company. The only place such a decision would have been made is at the top. Indeed, I've heard from several lower level Nikon managers, but I don't trust their statements because they weren't backed with anything that indicated that a decision came from higher up.
"2. The FTZ adapter was a half-hearted attempt.
"I'm a little surprised that Nikon didn't include AIS indexing, though I suspect that was because of the fear that someone would attempt to put a pre-AI lens on the adapter and break something. But I'm not surprised that we didn't get a screw-drive motor, as it has power implications and complicates the focus performance. Until we got the Z9, battery life has been a bit too shy to consider adding a constant power draw.
"3. DSLRs are [not desirable]
"Sure they are. To some people for some things. The D500, for instance, is still in the top three APS-C cameras you can buy today, and only recently eclipsed in any way (by the X-H2S for sure, and in some ways, arguably by the R7). And most people denigrating the D6 haven't actually used one. It's strange that Nikon didn't manage to tell anyone what the key difference in that camera was, but all of us using it can tell you: state-of-the-art focus, with superb user control. Those dedicated AF sensors are huge and fast (and yes, quite different than the D5 ones).
"4. Nikon denies the article
"As Mike implies, they didn't. Note the disconnection in Nikon's 'denial' between development and production. Nikon is still producing, selling, and supporting DSLRs, for sure, and I don't see that changing any time soon. But nothing was said about continued development.
"Bottom line is that DSLRs will be abandoned by Canon and Nikon at some point. The pertinent question to ask is whether there is any continued development going on. In Canon's case, I'm pretty sure that there is no new DSLR development going on (based upon off-the-record discussions with a couple of people who might actually know). In Nikon's case, I'm not so sure. I've heard rumblings about one project, though not in the last two months. That 'last two months' is critical, by the way. Nikon top management makes decisions just prior to their fiscal year end (March 31) and then begins pushing those down the chain during and after the financial and shareholder meetings that follow. So it's possible that Nikon has made a decision to stop DSLR development. However, I wouldn't think this would be conveyed to a 'Nikkei staff writer.' The old Nikkei would have reserved passing on such information under one of their top reporters' bylines, and alluded to where the information came from."
Rob L.: "If you have to end a line, having the D6, D850, D780, and D500 stand as the last examples of the breed is a fine tribute. I love my Zs, truly love the Z glass, but I’d still like to have a D500 to glue to my 200–500mm. It would have been nice if Nikon has been able to produce one final DLSR and recognize the breed formally; but the pandemic plus a shifting market won. Thankfully they weren’t too late to adapt—or at least, I hope they weren’t!"