Yesterday, reader Bear wrote:
"I'd like Leica to get together with Apple and build an iPhone into a Q2 or 3 or whatever...that would give me both a reason and an excuse to cart a camera everywhere. I might look a bit silly holding a camera to my ear instead of my eye though...but I probably would still buy it!"
I've actually always wondered why Apple doesn't do this. I used to wish for an "Apple Camera," but that was before the smartphone era.
Ralph Waldo Emerson wrote, "I trust a good deal to common fame, as we all must. If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods." That's the original quote from his Journal, in 1855. Folk wisdom streamlined it to: "Build a better mousetrap, and the world will beat a path to your door."
It might have been true in 1855. Not any more. For one thing, big companies don't take ideas from random citizens—there's way too much liability in it. Whatever they do, they get pestered by people claiming the idea was theirs, like a hiker in Maine in the summertime gets pestered by black flies. They'll not only not use your idea, they don't even want to hear about it—my father, who was a management consultant for 30 years, told me about one company that wouldn't even open letters if they had any idea that there was a product idea inside.
Of course, companies also do steal ideas all the time, but good luck getting them to admit it.
So, mental exercise only: picture some compact but good quality APS-C or Micro 4/3 ILC such as a Ricoh GRIII, a Sony A6[x]00, or (okay, Bear) a Leica Q2. If it had a phone touchscreen on the back of it, with all the functionality of an iPhone, would that be something that would appeal to you?
Implementation is everything
I doubt I'd like it, and here's the reason: it would entirely depend on implementation, and the chances they'd screw it up are exactly 92%.* My family had a little Boston Whaler once that was supposed to do everything: it had oarlocks and oars if you wanted to use it as a tender, a transom stern so you could mount a little outboard motor, and a mast well for a little sunfish-style sail (don't know what that rig is called) [UPDATE: It's called a lug rig, technically "balanced-lug rig,"and such boats are called luggers. So now we know.] Well, it was horrible at all three tasks.

Skerry with balanced-lug rig. Illustration thanks to
John C. Harris's The Life of Boats blog.
Of course, a phone itself replaces approximately a dumptruck's worth of traditional tools, objects, documents and implements, from maps to calculators to books, and does a lot of new stuff besides, so it's already a Swiss Army knife. So maybe it would accommodate being stuck to the back of a camera without issues.
Still, my opinion is that they seldom get cameras quite right, so I'm guessing that adding a phone would be more cooks than the broth could bear.
Would you buy such a thing?
Personally, my seven-year-old iPhone had a seizure over the weekend, which scared me, even though it seems to have recovered. I guess it's of the age that I should be thinking about a new one when Apple comes out with the iPhone 14 in September. I'll have to have a print sale before then, if I intend to be able to pay for the blasted thing.
Mike
*That's a "monkeybutt number." Pulled it out of a monkey's butt.
Book o' the Week:
The Beatles: Get Back. The story of the band's last year, coinciding with the release of Peter Jackson's documentary Get Back.
The book link is your portal to Amazon from TOP, should you wish to support this site.
Here's the link to B&H Photo
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(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Speed: "Statista tells us, 'In their 2018 fiscal year, Apple sold more than 217 million iPhones. After the release of the first-generation iPhone in 2007, the unit sales of the Apple mobile device saw rapid growth year after year, peaking at 231 million in 2015. iPhone sales have stayed relatively stable since then.' After completely re-engineering the iPhone into a Leica (a large and complex task), the incremental sales to apple would be vanishingly small—how many Leicas are sold today? Even a million could be mistaken by Apple as a rounding error. That isn't to say that owning such a thing would be interesting, useful and probably fun."
James: "Although I own both a Ricoh GR III and IIIx and absolutely love them (I also have a Leica Q2 Monochrom), I much prefer using a viewfinder. My favorite camera is the Fuji X100V. On the Q2 and X100 I never use the screen to compose. Focusing with a screen is a compromise I am willing to make with the GR series. I find phones difficult to take photos with. I am always accidentally touching the screen so that it suddenly doesn't allow me take the photo. I haven't mastered holding it by the edges.... :-)
"Additionally, the GR series has a handgrip and buttons which are very easy to use. It's even more remarkable given its size and the fact that it has a APS-C sensor. If I had to choose between the Leica and the GR, I would pick the GR every time. Is this hypothetical phone/camera going to have buttons/dials to change the aperture, exposure compensation, etc.? If it does then does it actually work as a phone with all these extra controls?"
Mike replies: Re holding a phone, you don't have to hold it by the edges. Just look on the back where the lens is, and wrap your hand around the back so that it doesn't cover the lens. Perfectly easy and natural. (But I still think the go buttons are in entirely the wrong places. And I hate the way its exposure adjustment works.)
KeithB: "Here is the somewhat cheeky user tip I wrote for the Apple Community Discussion board about submitting ideas to Apple."
Mike replies: That's very good. Tells it the way it is.
Mani Sitaraman: "What I really want is 1.) the digital interface on my Nikon DSLR to be as simple to use as the camera app on my iPhone and 2.) for my in-camera image files to be seamlessly transmitted without excessive fuss to my iphone/iphotos database so that I can forward them."
Omer: "Yeah, but no. I get enough stares when my camera is at my eye, what would those stares turn into if the camera were at my ear?"
Mike replies: Made me laugh. And that's the last word!