Kind of a whirlwind weekend! The first observation: whenever I do something other than work on TOP, it takes me away from...working on TOP. Over the years many people have suggested I do many other things, but the problem is, if I'm not working on the blog then the blog doesn't get done. And I need the blog to get done because that's the largest part of how I've made a living since 2009. (I've had to diversify a bit in recent years.)
The real estate photo job was veeeeery interesting. A friend who is getting into real estate sales, Michelle Kremmin, asked me to do the photos for her first "big" house, meaning a listing with a substantial asking price. It's the first photography job I've done since COVID (other than a few favors for friends), and also the first time I've ever done a listing photo assignment (I did a few shots for my own houses when I sold them). Here's the listing, but I'll suggest you look at the photos on your phone, as it appears they are optimized for that. They don't look great on my 27" computer. Probably my fault. I couldn't find image specs for the realtor Michelle works for, nor could I locate anyone who knew if they have any official image standards. Maybe such a thing doesn't exist, but it's obvious I gave them pictures that are too small. Live and learn.
To see the pictures better you can look at the set on SmugMug. Can you guess which ones were shot on the iPhone? Some are obvious. Maybe all. (Please tell me if that link works. It's supposed to show you a page with all the images already open, and it's supposed to ask you for a password if you try to download anything. If a few people could test that out for me I'd appreciate it. I'm new to SmugMug.)
I ended up delivering 38 pictures and charged $16 per prepared shot. No idea if that's cheap, expensive, or somewhere in the middle. I don't know anything about the market. I quoted Michelle $400 for 25 shots and then asked her permission to provide more. The only one she didn't use is the closeup of the three plants in the bay window. The pictures were all individually corrected but in some cases not quite to the point of being printable. I just poked around the web for recommendations and ended up making the images 1200 pixels in the long dimension and sRGB. My friend and Corcoran School of Art '85 classmate Jay Townsend recommended SmugMug.
To answer the question of how my fealty to the truth would hold up, I did do a little Photoshopping, but mainly on things that could have been moved, such as a cord I forgot to hide, and things that are temporary and ephemeral anyway, like leaves. They're all pretty accurate and truthful pics of the real house.
As far as spaces are concerned, it's interesting. I've always been sensitive to the rendering of spaces, and I'm not in favor of making things look bigger by using wide-angle lenses. But on the other hand, people are getting accustomed to what we used to call "ultra-wide-angle" perspectives, because of the fact that many phones have very wide camera/lens modules. So my pictures kinda split the difference. They're a bit wider than I would have shot 10 or 20 years ago, but not so wide that they misrepresent the house (it's a big old house, with high ceilings and large rooms).
Main discovery: the job was a lot of work—five visits to the house including two to check the light and direction of the sun; three shoots, one main and two "cleanup"; a fair amount of driving; a fair amount of fretting and planning about weather; hours spent in Adobe Camera Raw...
...But, I enjoyed it. If I didn't enjoy it, it would've been a pain. But I decided pretty early on that I was mainly having fun, and that made it easy to just go ahead and embrace the work.
It helps that houses have been a lifelong interest, although nothing I've ever really talked about. This interest has never had anything to do with my professional life; I just like houses is all. I love looking at floorplans, enjoy watching homebuilding videos (and used to enjoy several magazines about it, especially New Old House), and am always alert for interesting houses as I wander the little corner of the world I inhabit. I have a mental collection of houses around and about that I particularly like (for instance "The Handsomest House in Hall" at my Flickr page). Since the Internet came along, I also make a recreation of poking around on realty sites snooping into houses of all sorts. I'm interested in residential architecture but no other kind, particularly. I've read most of A Pattern Language.
Listing photos would be a nice way of getting to do interior photography without being a real interior photographer, seems to me. Architectural Digest quality interior photography is very fastidious, involved, equipment-heavy work. And anyway, does anyone buy it any more?
My old Fuji (a 2014 X-T1) was pressed into service, and I also did some of the shooting with the iPhone, which worked pretty well but which I won't do again. I did most of the shooting with a well-loved Fuji lens, the XF 14mm ƒ/2.8 R (21mm equivalent). I shot with lots of "air" (more in the shot than needed) so I could do geometrical corrections later. There are various tricks when shooting to make geometrical correction easier in post. My rule is that I try to do geometrical corrections when I can, but when I can't—in a tight powder room for instance—I make the converging or diverging verticals and horizontals strong and obvious. My other lenses are primes, and my thought is that I should consider a standard zoom for outdoor, details, and other supporting shots. Or maybe I just don't need it.
I'll probably ask my son if I can have the X-H1 back. If he wants to keep it, I might get an X-T50. It has the sensor and stabilization of the X-T5 at a slightly lower price.
Mostly, I'm hungry to research the whole shebang. I'd like to talk to realty companies, RE photographers, and agents, and learn more about standards and conventions in the field. How much do photographers charge? How many agents actually hire photographers? I also need to figure out if I actually want to do more of this work going into the future, and how exactly to position myself—for example, do people confine themselves to specific areas of the market? I've already considered charging more to photograph cheaper, worse-looking houses—I figure it's more work to make the houses look nicer, so you'd need to be paid more, right? Not less.
Is anyone out there a real-estate photographer? I'd love to hear from you.
Mike
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Featured Comments from:
Bruce Katz: "Architectural Digest guy here ;-).
"I think you will find in short order that RE photography is not sustainable for the time and production values you have put into this project. To be competitive in this market, the entire shoot you did needs to be less than two hours in production time—including the post-production. You're competing with agents that shoot work themselves, or folks who offer photography, virtual walk-through videos, virtual staging and drone coverage for a few hundred dollars per project. Not a market that needs or can pay for creative work in any real fashion. If you want to try your hand at interior work, I would look toward the interior design / contractor / builder / architectural markets where the budgets are a little better and the production values are appreciated a little more.
"The upfront time necessary for success is considerable—marketing plans, portfolios, website, insurance requirements—it's a full time thing to make a go of it. Good luck!"
Mike replies: Thanks Bruce. Thankfully, though, I'm not trying to make a go of it...considering maybe one house per week during the temperate season as a weekend project. That might not work, I realize. Your insights are always valued however.
Christer Almqvist: "Three thing about the pictures: 1.) They were fit for purpose (old house). Subtle colours and not too dramatic light. 2.) A few ones could have profited from keystone correction, but there were other where converging lines were not disturbing. Not good was when verticals on one side of the picture were true verticals but the ones on the other side were not. Perhaps shooting from a bit lower than eye level would have been beneficial (garage picture). Converging lines in pictures of small spaces are OK. 3.) You charged much too little. (How much did you make per hour?)"
Mike replies: Interesting question. Wish I had kept track of hours.
Frank Linden: "I knew a guy who was doing this professionally in Sydney years ago and went to observe him at work one morning where he got through two residences. He was using a crop-sensor Canon with the 10–18mm zoom that was gaffer-taped to always be at the widest angle. He shot everything around ƒ/8 or ƒ/11 and for interiors he would do three exposures, one base exposure, one with flash bounced off the ceiling for fill, and one for the outside light. The camera was always on a tripod. All post production was done offshore, Philippines I think, where they would do all the exposure blending, verticals corrections etc. He was an employee of a company that did real estate photography so they had the whole system set up. They were not doing high-end places, more mid- to lower-end.
"The main thing I learned is that this is mostly photography as a commodity, knowing what the market wants and providing it. When I left him that day he was having a late lunch then off to shoot his third and final house of the day."
Mike replies: When I wanted to start a portrait business years ago, Carl encouraged me to cost everything out precisely and then figure out exactly how many shoots I would need to do per day to make a living. Then he told me to simply ask myself if I wanted to do that many portraits every day, week-in, week-out. Well, I carried out his suggestion seriously. And it was SCARY. I would have had to do something like two portraits a day three days a week and three portraits a day the other three days, with one day off. Not even counting the work involved in attracting and booking the commissions in the first place.
At the time, if I did one portrait in a day, it would take three and a half hours all counted, and pretty much wreck me for the rest of that day, and then I'd need to spend the next day doing something else to recover.
Richard G: "Here’s a link to Jamie who supervises a troupe of realty photographers. It’s hilarious."
Joel F Bartlett: "Having shot interiors and exteriors after remodels for a local design-build company for well over a decade, I’ll risk offering a a few observations.
"I shoot with designers looking over my shoulder and as a result, I know what they want to feature in the photos. You’ll need to chat with the listing agent to understand what they see as important things to emphasize for the listing. Shoot some other things too as they may be handy. Your job is to make the viewer imagine what it would be like for them and their possessions to live in that house.
"Shoot wide, you/they can always crop.
"How big an image? As big as you’ve got. I shoot with an APS-C camera, a Leica CL, and deliver a full size image after any agreed upon cropping. They can always make it smaller.
"SmugMug is my friend. I’ve used it for almost as long as it has existed. That’s how I deliver my images and show my own work.
"Dressing the set. Hopefully the agent helps here. The worst possible experience you can have is to be dropped into a house by yourself with the current family, pets, and clutter and you’re expected to make it look like Architectural Digest. They’re not paying you anywhere near enough to put up with that.
"Getting color 'right.' If the room was recently painted, the agent might hand you three Pantone samples and ask you to make the colors right. You’ll have to repeatedly explain how the color of the light in the room varies as there are multiple sources. I have repeatedly had this discussion with designers as I shoot kitchens with two different color LED lights, a weird fluorescent, and both direct and indirect sunlight (reflected off some odd colored wall). I will often shoot additional shots with a white color target to help deliver something like what the client wants.
"If the client wants both interior and exterior (through windows) color 'correct,' change extra as you’ll be spending some time in Photoshop.
"Lights? When I started doing this, I used studio strobes to attempt to get uniform lighting. At this point, most remodels are overlit so I don’t have to bring additional light. I use available interior and exterior light and do some post-processing as required. Lightroom’s graduated filters are your friend. Or, if you ever have to shoot a very dark bathroom, votive candles are your friend too.
"Rights? The agent will want to freely use your photos in any possible way for perpetuity. Price accordingly.
"Pay? It ain’t what it once was.
"In spite of this, I’ve enjoyed working with my clients."
Mike replies: Thanks Joel. Re "getting color right," you'll like this—Phil Davis, Professor Emeritus of Photography at the University of Michigan, author of Beyond the Zone System, and my de facto technical editor at Darkroom Techniques magazine, and a top car photographer in Detroit in the 1950s, had a dining room in the house he built at Whitmore Lake that had a George Nakashima table and a large plate-glass north-facing window. He understood color theory very well, so he painted all the walls of the room slightly different colors to enhance the effect of the light that was naturally reflected on each wall. You sensed the effect immediately upon entering the room but it was difficult to put your finger on exactly why it looked like that. Really quite stunning, and something I had never seen before and haven't seen since.