Several readers have noted that I've kind of drifted away from Fuji in the past couple of years. I don't shoot with mine very much any more.
But did I leave Fuji, or did Fuji leave me? I sometimes think it's the latter. There have been plenty of signs recently that Fuji, like other manufacturers, is changing its products to go after videocentric shooters. The switch to a "flippy" screen with the X-T4, although perhaps not a deal-breaker for a sensible person, was at least a tell-tale. The change left me cold. I don't like that style of viewing screen. And it was especially disappointing because I always thought the viewing screen of the X-T2 and X-T3 is the best implementation of that feature anybody ever designed*. Anybody. Ever. And they threw that away. Recent X-H[x] cameras are larger and/or heavier than the original X-T1, more oriented toward extreme performance and either professional users or users whose deepest engagement with photography takes the form of comparison shopping for specs. Not impressed. Lastly, recent lenses have been tending toward larger, more expensive "statement" types rather than the small primes we originally liked.
Note that I'm not setting out a case against Fuji. I like Fuji. I still like Fuji. And since I still have two bodies and a more extensive set of lenses than I've ever owned for any digital camera, nobody can say I've left Fuji behind. But on the other hand, the things I liked Fuji for were:
- The handy, portable bodies for "AdAms" (advanced amateurs) and enthusiasts;
- The classic pseudo-retro dials 'n' buttons gestalt;
- The compact primes;
- The unapologetic emphasis on stills.
Now they seem to care about video shooters more, they're making lenses more like the newer 33mm ƒ/1.4 rather than the characterful, old-school 35mm ƒ/1.4 I love (360 vs. 187 grams, bah!), and the X series has joined the megapixel wars. And starting now they're apparently going to be in a dither about which of their X lenses are 40-MP ready. (:Eyeroll: along with the "bah humbug.") They seem overly anxious to compete with all the FF cameras that dominate mindshare now. Maybe they need to remember Mitch Hedberg's turkey joke.
I'm not saying Fuji shouldn't do what they're doing. And of course a lot of that original goodness is still in there. But it seems to be a subtly different company than they were eight and a half years ago when the X-T1 came out. On the one hand, Fuji went its own way by sticking to APS-C and medium format and skipping over 24x36 (a.k.a. "full frame"). But then, it also has seemed very insecure in that it's been trying to create APS-C cameras that can sorta-kinda compete with FF. The latest move, aping Nikon and Sony, of splitting "high speed" and "high resolution" versions of the same body, is in that spirit. I mean really, 40 MP? Why, when you already offer 100 MP in a larger-than-FF sensor?! Stop racing. You already won.
I never thought I'd say this, about this company in particular, but what Fuji needs is a clearer internal mission statement.
"Somebody needs to tell the turkeys, 'man, just be yourself. I already like you, little brother! You do not need to emulate the other animals. You got your own thing going.'" —Mitch Hedberg
Mike
*Herbert ("Burt") Keppler, the longtime editorial director of Modern Photography magazine whose monthly column was essential reading for photo dawgs and gear geeks in the pre-internet era, warned people like me about this, in an article I searched for in vain for many years and could never find again. He pointed out that the more cameras you review, the more times you will encounter cameras that got one particular feature perfectly right...and then you'll have to watch that perfect implementation vanish beneath the waves again, because everyone (well, except Leica—you can still buy an MP brand new, to this day) moves on no matter what. He's right, it's true. (And don't be a nit, don't buy an M-A.)
My memory is that the article featured a drawing of a "Frankencamera" that incorporated all of the features Burt had loved from many different cameras he had tried over the years. I think I'd have to hire a researcher to find the darn article again.
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Book o' the Week
Annie Leibovitz. At long last, the unlimited trade edition of the humongous, limited Sumo edition by Taschen. Mind you, this is still a huge book—15.4 inches high, 556 pages, and almost 13 pounds. And the price! (But that's nothing—the Sumo weighed 57 pounds and cost $7,500.) This is the closest ordinary folks (with ordinary shelves) will get to the ultimate Annie.
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(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Stephen Scharf (partial comment): "I'm with you on some respects, Mike. Specifically, about putting the flippy screen on both X-H2's. My hope was one of these bodies would keep the three-way articulating screen of the X-T2/XT-3/X-H1. Anyone who has ever tried to use a flippy screen when shooting Architecture or real estate with the camera mounted on an L-bracket on a tripod knows that the L-bracket prevents the flippy screen from being able to 'flip outwards' in landscape orientation, or upwards when shooting in portrait orientation. My guess is Fuji caved to all the 'online reviewers' who kept slagging them for not having a flippy screen. The same applies for the orientation toward shooting video now rather than stills. That being said, I personally really like the somewhat larger, more robust camera bodies of the X-H series. It makes it easier handling the camera when shooting a large tele, e.g. the Fujinon 200mm ƒ/2, especially for motor racing, sports, etc. As I know, and several of your other TOP readers who are working pros and shoot with the X-H1 know, its a very good body for pro work. Rugged, robust, reliable and durable."
[Ed. note: for the full text of "partial" comments, see the full Comments Section by clicking on "Comments (#)" at the very bottom of every post. You can also click on the post title, which has the same effect of adding all the comments to the bottom of the post.]
Dogman: "Somebody once said, 'If it's good, really, really good...they'll stop making it.' What attracted me to Fuji was the Leica-like handling of the X-Pro and X100 models along with their relative simplicity. Gone. At least the X100V hasn't completely gone to hell, but the X-Pro3 is a travesty. I hope my X-Pro2 bodies last forever. I've given up hope that Fuji will ever again make anything for me."
Alberto Bengoa: "I disagree with this take that Fuji is leaving behind their original philosophy. In my opinion they are expanding it, though; with the new X-H2/s they have higher performance/megapixel cameras, and their latest set of lenses are truly great optics. But they have not stopped making the smaller double-digit X-T's, they still have the E line of cameras, they still have the Fujicrons, they very recently updated their excellent and tiny 27mm ƒ/2.8 . None of that has gone away.
"Yes, I lament the flippy screens, but apart from that there's no other brand (I'd wager that there has never been any other brand in the history of photography) that provides such a configurable system—you can use the same excellent optics in a very small package, a rangefinder-like optical-viewfindered body, an old-style SLR-like body, or a high performance modern DSLR-like body. Or a combination of those. It's unparalleled variety, quality and configurability.
"I went with Fuji a decade ago (a Canon expatriate) and I have never regretted my decision—I just got an X-H2s and it's an astounding camera, that works wonders with the same lenses I have been using since my first X-M1 (and that was a small camera, speaking of portability and variety)."
Stan B.: "Most car companies that introduce a nice compact will always spoil it by making each successive model progressively larger. Fuji should have concentrated on getting their autofocus down before adding size and features. They are now larger than many FF mirrorless bodies and making larger, more expensive lenses to very questionably compete with their larger sensor rivals."
Chris Kern (partial comment): "Seems to me Fuji is expanding its product line in an attempt to expand its market—i.e., in order to appeal to people who are trying to make a living from photography. I don’t envy the surviving pros, but from everything I’ve been reading many of them need high-speed autofocus and frame rate as well as video. As an amateur who was drawn to the “old Fuji” for precisely the reasons you mention, as well as for their compact zooms with excellent image stabilization, I don’t get the impression the company has abandoned me at all."
Jim Arthur: "I found a trove of Keppler articles at mikeeckman.com. If you can remember an exact phrase from the article it might help with your quest.
Bridgekeeper: What... is your quest?
Arthur: To seek the Holy Grail.
Bridgekeeper: What...is the air-speed velocity of an unladen swallow?
Arthur: What do you mean? An African or European swallow?
Bridgekeeper: Huh? I—I don't know that. Auuuuuuuugh!
Mike replies: A great scene. Pity there are whole new generations who don't know Monty Python.
By the way, a small claim to fame: I took an English course called "Epic and Romance" at Reed college, and actually managed to convince the professor to take the whole class on a field trip to see "Monty Python and the Holy Grail." There are some accomplishments in life of which one remains lastingly proud.
Rand Adams: "You hit a nerve. Fujifilm’s pandering to the vlogger crowd with the implementation of the 'flippy screen' chaps my hide. I agree 100% that the original tilt screen implementation is brilliant. In fact, the X-T3 is the 'end of the line' for Fuji for me for exactly that reason. I bought the little X-10 and in many respects it is a wonderful little camera, but the screen implementation is so off putting that I have to 'get over myself' every time I pick it up."
Mike replies: That was about the way I felt. The flippy screen and also the demise of the EC dial on the X-H1. I was crestfallen (what is a crest and how does it fall, anyhow?) when the X-T4 came out. I knew it was the inflection point that marked the parting of the ways. Ah, Fuji,
How [did] I love thee? Let me count the ways.
I love thee to the depth and breadth and height
My soul can reach, when feeling out of sight
For the ends of being and ideal grace.
I love thee to the level of every day's
Most quiet need, by sun and candle-light.
I love thee freely, as men strive for right. (Elizabeth Barrett Browning, Sonnet 43)
And yet,
Thou hast prevaricated with thy friend,
By underhand contrivances undone me:
And while my open nature trusted in thee,
Thou hast slept in between me and my hopes,
And ravish'd from me all my soul held dear.
Thou hast betray'd me. (Nicholas Rowe, Lady Jane Grey (1715), Act II, scene 1, line 235 ff.)
Some might think that hyperbolic. (Comedian on XM Radio the other day: "I got a massage and a pedicure. And I got to spend some time in the hyperbolic chamber—and it was A-MAZ-ING!!" The audience didn't laugh, but I did.)
Patrick Pope: "Now that Fuji has split the lineup into the X-T and X-H series it would be nice to see the X-T series return to its roots of a stills-oriented shooting experience while the X-H becomes the modern, hybrid option. Unfortunately rumors of the X-T5 don't seem to imply that will be the case. We should know in the next couple days."
Zave Shapiro: "You're so right. For me it was the exposure compensation dial. Shooting in the gloom of dusk? No Problem. Shooting high-key? No Problem. I now have X-H1's (old guy needs IBIS) and can set up a mediocre equivalent. But you know, Mike, the latest Miata has no glove box, no spare tire and it takes six entries to erase a radio station from memory. The feature explosion is infecting many products."
Mike replies: Yes, you are so right, the ND "MX-5" falls somewhat short of pure, alas. A sports car should have no radio. Anyone knows you're supposed to listen to the sound of the engine. [:Laughing emoji with crying eyes:]
Kenneth Tanaka: "I hear ya, Mike. Over the past 10-ish years I’ve become broadly invested in Fujifilm’s terrific camera systems. My X100V remains among my favorite and most enjoyable to use fixed-lens cameras, beating even the Leica Q2 in my book. My little X-T30 is perhaps my favorite 'street' camera. Coupled with the little kit 18–55mm or the fast 23mm there’s little it can’t catch. My X-T3 is perhaps Fuji’s best APS-C still camera but the more video-centric X-T4 is a bit of a disappointment to me, even with its IBIS. (I’m also not a fan of the fully-articulating narcissism screens.) My GFX100s is a marvel, but it’s in a different conversation.
"Admittedly my own photographic interests and needs have meandered from Fuji's X system since the pandemic. I'm spending more time making fewer, but more deliberate, more complex, and larger images now. I've no interest in video although I can clearly see that video is where Fuji and others needed to go for any growth. The digital still photo market is mature and saturated. So I’ve no real interest in any new X-bodies or lenses. In fact, just last month I sold four Fuji X lenses that I just wasn’t using. Like you, I wish Fujifilm well. But I have all their products that I need or want for the foreseeable future."