The Nikon Single-Lens Reflex may be dead at 63.
Nikkei Asia is reporting this morning (links below) that Nikon will withdraw from the DSLR market. However, it says "production and distribution" of existing DSLRs will continue. This would parallel the end of film SLRs, when the last F, the F6, was kept in production for many years as NOS (new old stock, i.e., a last production run stockpiled and continuing to be sold as new product), the last of its noble breed, while at the same time no new F models were forthcoming and no more production of the F6 was being contemplated. If this report is based on what will become an official statement, it will mean we have already seen the last Nikon DSLR, and that there will be no more new ones to come, ever.
This may well be non-news, however. Our friend Thom Hogan, who probably knows more about Nikon than anyone at Nikon does (I'll say I speak tongue halfway in cheek, to avoid offending either party) takes a dim view of the Nikkei article, noting (links below) its lack of attribution and the mishmash of recent and older information as well as of specific and general pronouncements. (It highlights how good it is to have Thom as a Nikon analyst, gadfly, and expert; would that Rob Galbraith were still doing the same with Canon. Ah, nostalgia.)
Nikon's true all-rounder, the affordable D7500
The current Nikon DSLRs, ranked in order of desirability, are:
The D850 (pro FX/full-frame, $2,800);
The D7500 (prosumer DX/APS-C, a bargain at $999);
The D500 (pro DX/APS-C, $1,600);
The D780 (prosumer FX/full-frame, $2,200);
The D5600 (amateur/consumer DX/APS-C, $800 with kit lens);
The D6 (specialist professional FX/full-frame, $6,500—don't buy unless it's a business expense and you can depreciate it); and
The D3500 (entry/cheapie DX/APS-C; with kit lens, $650 that probably won't be money well spent).
Get 'em while you can. An era may be slouching to an end.
Here's the article on Nikkei Asia; here's Thom's commentary. Read them in sequence, but read both. Despite being at odds, it's quite possible they're both broadly right.
Mike
(Thanks to Dean Johnston)
UPDATE: Nikon has posted an apparent denial of the Nikkei report without naming Nikkei. (thanks to Wolfgang Lonien for this). The denial reads, "There was a media article regarding Nikon's withdrawal of SLR development. This media article is only speculation and Nikon has made no announcement in this regards [sic]. Nikon is continuing the production, sales and service of digital SLR. Nikon appreciate your continuous support."
Consider, however, this Ward's Auto headline from 2008: "GM Denies Reports Saturn Faces Elimination in New Restructuring Round." The article begins, "A report that suggests General Motors Corp. may kill its Saturn brand is 'wild speculation,' the auto maker says." (GM killed its Saturn brand in October of 2009.)
Or this:
September 2015: "Withdrawing from the camera business is not true and there is no official plan to stop production of cameras and lenses." —Samsung official statement.
April 2017: Samsung withdraws from the camera business.
Or this:
Olympus Corporate Strategy statement, November 2019: "For Imaging, however, we currently have no plans to sell the business. The task is therefore to stabilize and strengthen its market position. To achieve that, we...have already established a clear and exciting product roadmap for the coming months and years ... Imaging is and will continue to be an important technology and innovation driver for our other businesses." (Olympus sold its imaging business in June 2020.)
I'm just sayin', is all I'm sayin'. I'll stick by that last sentence in the post. —MJ.
Book o' the Week
The Mindful Photographer by Sophie Howarth. I only know of Sophie Howarth from her time as a curator at the Tate Modern in London, but my impression then was positive. Her brand new book (it only came out a few days ago) is about slowing down as a means of enjoying photographing more. It's said to contain a curated collection of photographs along with anecdotes and explanation.
The book link is your portal to Amazon from TOP, should you wish to support this site.
Original contents copyright 2020 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site. As an Amazon Associate I earn from qualifying purchases.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Ken: "Being a current owner of D850 and D500 cameras and having previously owned a D7500 (and having used all of them extensively), my personal experience is that the D500 should be number two on that list after D850, and at the very least, it should in no way be rated below a D7500, price notwithstanding. In my opinion, the D500 is a better value than a D7500, even if it was at twice the price."
Alex Mercado: "'…Nikkei has learned.' I won’t claim to know Nikkei's guidelines for business trends articles, but this story is stating a de facto standard; they learned there is no further development of SLRs and posted an article about it. A cry for critical journalism feels like pedantry here. I doubt the global economy is contingent on this market sector, let alone this business trend article. I don’t think we really need a source at Nikon for this. Or a press release. The lack of DSLR representation on Nikon’s home page backs the story. This may be a hard pill to swallow for Nikonians holding out for the Dƒ Mark II, but alas, the SLR preformed exceptionally to a respectable age of retirement. Farewell dear single lens reflex."
darlene: "Today [Tuesday —Ed.] is George Eastman's birthday. To announce it may be the end of the Nikon SLR era is interesting to read on this particular day.
Bill Tyler: "'Nikon is continuing the production, sales and service...,' but notably, not R&D."
[Note that in the following Featured Comment, Thom responds to some comments found in the full Comments Section. As an aside, it's true that I don't usually allow commenters to respond to other commenters, but there's an exception—when they're being helpful. Thom is definitely being helpful here. —Ed.]
Thom Hogan: "A lot to comment about.
"1. 'Nikkei has learned.'
"This isn't a gold standard. It's not even a defensible standard, as it can't be assessed. A reputable news organization's standard would require something along the lines of '[publication] has learned, based upon interviews with a top executive who provided the information only if they could remain anonymous.'
"The reason for this is simple: you're identifying where you got this information from in at least a general fashion. Nikon is a top-down managed company. The only place such a decision would have been made is at the top. Indeed, I've heard from several lower level Nikon managers, but I don't trust their statements because they weren't backed with anything that indicated that a decision came from higher up.
"2. The FTZ adapter was a half-hearted attempt.
"I'm a little surprised that Nikon didn't include AIS indexing, though I suspect that was because of the fear that someone would attempt to put a pre-AI lens on the adapter and break something. But I'm not surprised that we didn't get a screw-drive motor, as it has power implications and complicates the focus performance. Until we got the Z9, battery life has been a bit too shy to consider adding a constant power draw.
"3. DSLRs are [not desirable]
"Sure they are. To some people for some things. The D500, for instance, is still in the top three APS-C cameras you can buy today, and only recently eclipsed in any way (by the X-H2S for sure, and in some ways, arguably by the R7). And most people denigrating the D6 haven't actually used one. It's strange that Nikon didn't manage to tell anyone what the key difference in that camera was, but all of us using it can tell you: state-of-the-art focus, with superb user control. Those dedicated AF sensors are huge and fast (and yes, quite different than the D5 ones).
"4. Nikon denies the article
"As Mike implies, they didn't. Note the disconnection in Nikon's 'denial' between development and production. Nikon is still producing, selling, and supporting DSLRs, for sure, and I don't see that changing any time soon. But nothing was said about continued development.
"Bottom line is that DSLRs will be abandoned by Canon and Nikon at some point. The pertinent question to ask is whether there is any continued development going on. In Canon's case, I'm pretty sure that there is no new DSLR development going on (based upon off-the-record discussions with a couple of people who might actually know). In Nikon's case, I'm not so sure. I've heard rumblings about one project, though not in the last two months. That 'last two months' is critical, by the way. Nikon top management makes decisions just prior to their fiscal year end (March 31) and then begins pushing those down the chain during and after the financial and shareholder meetings that follow. So it's possible that Nikon has made a decision to stop DSLR development. However, I wouldn't think this would be conveyed to a 'Nikkei staff writer.' The old Nikkei would have reserved passing on such information under one of their top reporters' bylines, and alluded to where the information came from."
Rob L.: "If you have to end a line, having the D6, D850, D780, and D500 stand as the last examples of the breed is a fine tribute. I love my Zs, truly love the Z glass, but I’d still like to have a D500 to glue to my 200–500mm. It would have been nice if Nikon has been able to produce one final DLSR and recognize the breed formally; but the pandemic plus a shifting market won. Thankfully they weren’t too late to adapt—or at least, I hope they weren’t!"
sadly today this 'news' and writing is typical of a lot of output to the media. i still cling to subscriptions to the ny times and wapo , eschewing the wsj. i also read a lot on the bbc website for a more informed global view
Posted by: brian | Tuesday, 12 July 2022 at 10:15 AM
I'm not surprised. I'm a decades long Nikon SLR/DSLR user with dozens of lenses from every generation of the F-mount, but I haven't taken my D700 out in over a year. I got tired of Nikon dragging its heels on starting a line of mirrorless cameras, so several years ago, I bought a Fujifilm X-T2 as an interim step until I could determine if I could validate the praise that mirrorless was getting on the web.
Bottom line, mirrorless absolutely earns all the positive accolades that it receives. I can't take the DSLR out because of two things. First when I put that D700 in my hand, its huge and heavy. Secondly, mirrorless with its WYSIWYG finder has all but eliminated my need to bracket or do a surrogate meter reading in tricky lighting.
I won't miss the SLR.
Posted by: Albert Smith | Tuesday, 12 July 2022 at 11:17 AM
I upgraded in the prosumer Nikon DSLRs each time from the D70 until the D7000. At that point, I felt the features and image quality (particularly sensor noise which seemed to decrease about one stop in speed each generation) were sufficient for everything I do. I haven't upgraded anything since, except to acquire the relatively recent 16-80 f2.8-4 DX VR, which is my go-to lens for events and rarely has to come off the camera. It's a superb performer, and the extra stop in speed compared to the earlier midrange DX zooms helps my old eyes compose and see good facial expressions in dim event lighting.
Posted by: Howard Sandler | Tuesday, 12 July 2022 at 11:59 AM
I switched from Pentax to Nikon after the film rewind crank on my Pentax LX fell off and got lost, and there was no Pentax distribution network for parts in the country where I was living at the time. Switched to a Nikon. Every Nikon I have ever owned is still in my possession, and none has ever really broken, although the top LCD of the F4 has some LCD-bleed. I haven't shot a roll of film in 10 years, and when I do next, it will probably be in a Leica, not a Nikon. But I still hang on to them. They are great machines.
Still, if the mirrorless Nikon FF digital cameras work with legacy lenses, then I have no problem saying "goodbye" to old tech. Anything that gets Nikon through I guess. My sense is that it matters more to me that the company can service the lenses I own, than that a particular platform for those lenses exists.
End of an era though, if true . . .
Posted by: Benjamin Marks | Tuesday, 12 July 2022 at 12:05 PM
Although I'm still not a great fan of EVF, it's not the the demise of the dSLR which bothers me. It's the marginalization of all my F mount glass that has given me pause to question my future purchase(s) of Nikon equipment. The F to Z adaptor seems like a half hearted attempt on Nikon's part to give us long time F mount users a pathway forward, but in reality, a jump to a Z body ultimately means a jump to Z mount glass. It's in that expensive transition that I'm now free to consider a move to any other high end camera system. No compelling reason to stay in the Nikon camp as far as I can see. Sure, the Z9 is impressive but at that price, I'm tempted to jump to the Fuji GFX system just as much if I'm going to retire all my F mount gear.
Nikon could give me a reason to stay a loyal Nikon user by building a "mirrorless DF" that packs the Z technology into s body which directly accepts ALL F mount glass!
Posted by: MHMG | Tuesday, 12 July 2022 at 12:57 PM
I think the Nikkei article was referring to shutter lag, delay between pushing the shutter release and capturing the photo, whereas Thom took it to refer to viewfinder lag. Rangefinder cameras had less shutter lag than SLRs.
And in fact the Nikkei article is so clumsily written that it's easy to read it that way. But the other way actually makes sense. Both are of course issues for some types of photography, sometimes even for the same types of photography (anything with fast action).
Flappy mirrors were a hack. They allowed a wider range of lenses to be attached usefully to a single body (and previewed accurately), and attachments like teleconverters and extension tubes or bellows, including new ones not in existence when the camera body was manufactured. But they added a lot of mechanical complexity, and they introduced shake, and they complicated lens design (requiring the rear of the lens to be far enough from the film or sensor to clear the arc of the mirror). And then again complicated auto-focus (in the early days when the sensors were at the base of the body, the light path to them being via partially-silvered spots on the mirror plus secondary also-flapping mirrors on the back). It's time for them to go.
Posted by: David Dyer-Bennet | Tuesday, 12 July 2022 at 01:07 PM
"The current Nikon DSLRs, ranked in order of desirability"
Personally, none are desirable. Gifted with any of them, I would immediately sell, unopened.
However, I am curious what criteria lead to your conclusions?
Mine are simple:
1. Would I enjoy using it? No.
2. Would it allow me to do anything photographically that my current, mirrorless FF and µ4/3 cameras do not? No.
-----
My last Nikon SLR was an Ftn. I did inherit an F2 and FG from my Dad. Kept them for a while, as nostalgia/memorabilia, but never used them to take pix.
Posted by: Moose | Tuesday, 12 July 2022 at 01:41 PM
Yeah, have read about that earlier today at arstechnica:
https://arstechnica.com/gadgets/2022/07/nikon-will-reportedly-join-canon-in-ending-development-on-high-end-dslr-cameras/
They provide a link to a reaction from Nikon however, who denounced it at
https://www.nikon.com/news/2022/0712_01.htm
Posted by: Wolfgang Lonien | Tuesday, 12 July 2022 at 03:33 PM
For someone who already has a collection of F mount lenses, it makes sense to continue to use DSLRs. For someone starting fresh, one of the mirrorless models with their amazing new lenses is probably a better choice. But how many new photographers today are starting out from scratch with a system camera? And what about the vast amount of used equipment out there? Where are the customers?
Posted by: Kodachromeguy | Tuesday, 12 July 2022 at 04:16 PM
Such a connection between your last two posts. The rise of the phone camera and the death of the DSLR. Mirrorless holds the throne for now but I can’t help but think that something containing attributes of both is the future. More important is the fact “we” (some of us anyway) did not expire at age 63.
Posted by: Mike Ferron | Tuesday, 12 July 2022 at 07:09 PM
Clearly the problem solved by the mirror can be solved in simpler, cheaper, more reliable ways now, but I still love a good optical finder and have yet to see an EVF that feels good.
What's interesting about the article and the rebuttal is that the article seems to say product development will cease, and the "rebuttal" assures us only that everything else ("production, sales, and service") will continue. ;-)
Posted by: Steve C | Tuesday, 12 July 2022 at 10:57 PM
Had my D700’s mirror not stuck in the up position, had Nikon still supported it, I wouldn’t have thought of another camera.
In sum, I have no intention of replacing it with anything, and shall continue to use its far older sister, the D200, for any snapping that I may or may not do in the future.
Investing in new stuff at my age seems silly. Furthermore, the buzz has gone. There is no intrinsic value or magic in it anymore: the cellphone can produce images that do all most people ever require, without the pain of learning technique. Studied and learned technique is reduced to redundancy, and we who spent years picking it up, bit by bit, are dinosaurs. I feel no drive to join the ranks of the point’n’shooters; there’s no satisfaction for me in that. It was a great ride while it lasted.
I guess that when everybody can do something, there’s little joy in doing it.
Posted by: Rob Campbell | Wednesday, 13 July 2022 at 06:03 AM
I noticed this evening that a local camera store was no longer advertising the Nikon D500, which it had done for close to a year as an out-of-stock item. That’s kind of a shame. I bought a used copy a few months ago, and it has become my favourite stills camera.
I certainly “get” why people like mirrorless cameras. Most of my Nikon-branded gear is from the poorly conceived and marketed Nikon 1 system. It ultimately became a practice run for the current Z system, which is better in so many ways. I bought my first Nikon 1 camera to use as a hybrid stills/video camera for a family vacation. Mirrorless cameras are certainly much better for video work than DSLRs.
DSLRs are, nonetheless, fine picture takers, and will continue to be for quite some time, long after they are discontinued. There are plenty of them on the used market thanks to those moving on to other types of cameras.
Posted by: Craig Yuill | Wednesday, 13 July 2022 at 06:13 AM
And then there was one. Despite the prior doom and gloom about Pentax's future, it turns out to be the last "major" DSLR maker, assuming the Nikkei article is true. I read Thom's article and agree that the Nikkei article is short on attribution.
Maybe Pentax will offer a mirrorless model. [You can probably bet that they would keep the K-mount for compatibility. :>) ] If not, they'd better hope that there are enough people willing to continue with DSLRs. If Pentax disappears eventually, a great innovator will be lost.
I'd like to see a K1 III, simply to address the slower frames per second speed. (I'd also like quicker write times, if I may indulge myself).
Posted by: Dave | Wednesday, 13 July 2022 at 07:50 AM
Never having owned, or even touched, a Nikon camera I’ve no vested interest in this subject. But Thom Hogan’s prediction is undeniably a bullseye: "Bottom line is that DSLRs will be abandoned by Canon and Nikon at some point. “ … to which I’d add that that point is close enough to put someone’s eye out. I suspect that customer base retention and migration are the only dslr-related activities under way at either company at this writing.
One of the great ironies or our times is that perfection is the enemy of product marketing and sales. The dslr was a nearly perfected product for its intended functions.
Posted by: Kenneth Tanaka | Wednesday, 13 July 2022 at 09:23 AM
Always different, I'm probably the only photographer on earth who ever went back to DSLRs after using mirrorless for several years. But I know I'm not the target market for camera companies. I don't do video and that's the push today with electronic viewing and controls that boggle my mind. No matter, I'm a dinosaur and accept it. Lots of used Nikons on the market and I can't afford the new models anyway.
Posted by: Dogman | Wednesday, 13 July 2022 at 11:28 AM
It will be interesting to see if Pentax does indeed emerge as the sole DSLR developer in the coming years, and they manage to grow a following because of it.
I bought a used Z6 a few months ago, and find the whole experience very dslr like, especially after turning off my histogram and just relying on the exposure meter and the viewfinder scene. For a camera a few years old, it feels like the most modern one I have used. The main thing I miss from Pentax is the nice strong contrast of the limited lenses. The Z lenses I have are very competent and sharp, but more clinical feeling.
Posted by: John Krumm | Wednesday, 13 July 2022 at 12:36 PM
I’m hoping that the D780 will come down in pricing - though I might be hoping for a while. I just don’t see many used copies on auction sites.
I have a pile of AIS & earlier F mount lenses that I’d like to keep, and keep using. Given the lack of AI indexing on the FTZ, the Z system just doesn’t appeal. It may do so in future - who knows the vagaries of GAS / NAS…
And the D780 would be an interesting bookend to the FM3a that I also have.
Posted by: Not THAT Ross Cameron | Thursday, 14 July 2022 at 05:18 AM
63, blimey same age as myself! Have used the D700 and now currently the D850 both great cameras. Might get another SH D700 loved that one wish I never sold it!
Posted by: Andy Crouch | Thursday, 14 July 2022 at 07:30 AM