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Thursday, 17 March 2022


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Which is why I generally prefer browsing in the library to find my next read. The serendipitous finds, things I never would have searched for, are usually the most rewarding. On the other hand, when I do know exactly what I want, title and author, I'll put a hold on it and collect it on my next trip.

For a decade or so, when I was a kid living with my parents (and was old enough to read), I read the New Yorker largely by paging through looking for the cartoons.

But I did sometimes find an article that caught my attention. I'm pretty sure that's where I first encountered John McPhee, in particular.

More recently one or another of the people here has had a subscription, so I've looked at more recent issues as well.

I do strongly advise to avoid their fiction; but really that's just a matter of personal taste.

I'm still with you, Mike. I think you need to rebrand yourself a bit as a photography lifestyle guru, though. You'll need to augment what you currently do a bit---to include a little travel, for instance, and some museum reviews, with an added BTW, here's a great lunch spot--- but I think you are up to it. All of the stuff you write about winds up being interesting---even stuff I'm not that interested in---in a New Yorker sort of way.

You can do it.

I have gotten off the internet more and re-engaged with reading. I used to devour anything written I could get my hands on but in recent years, i pretty much quit reading offscreen. Now I am reading a book every couple of days. Its wonderful! I subscribe to the New Yorker and look forward to your articles.

From out here on the Left Coast, the New Yorker has the quality of a magazine from another country, or planet, served with a whiff of snobbish condescension.

Other than the cartoons, of course. \;~)>

(Nevertheless, I hope it pans out as a decent paying gig for you! I'll read with the one or two free articles a month they offer.)

IMHO once a business starts going down it accelerates downwards.

I have advised companies. There are always 1 or 2 major faults that they just do not wish to tackle and having an advisor is never enough impetus to make the necessary changes.

I started a company in the depths of a recession and did very well. The difference I felt was that I was starting from scratch and had to market all day every day. In a recession companies reduce their marketing to cut costs. When you are starting you try HARDER, many ease off as they get established, that is why they start to fail.

When a business starts up I tell them to remember/note all that they are doing in their startup. Maybe 6-10 years later when they are wondering how to boost/save their business I tell them to do everything they did at the start of the business (redecoration/marketing/offers/hours open etc.)

TOP is reducing content which now appears at irregular times and comments take longer to appear. There is no onus on Mike to do anything he has no responsibility to the readers but it looks as if the only way is down which is very sad.

In photography which I did professionally for a good number of years (winning local and national wards and earning professional qualifications)I found that even the best established photographers were cutting prices I never did, I always charged more than them which shocked them.

It is self evident that if you are reliant on people who are ringing around then you will only get business at the lowest rate. It is the same in other businesses where companies are passive and solely competing against each other.

Photography website options:
Links to other sites and being paid.
Selling ebooks on photography (in-house manufacture/3rd party).
Tutorials virtual/normal-chargeable.
Presets for Photoshop etc.
Direct sales of products.
Photography holidays - guest speaker/tutor.
Online Photography sales of prints.

Some photographers manage all of the above.

In the December 17, 1990, issue of The New Yorker I encountered an article entitled "A Single Person Making A Single Thing." It was the profile of Richard Benson, who was just concluding his MacArthur Genius year. It was a remarkable story of an individual's dedication and pursuit of excellence, and is still a good (and pertinent) read today.

This reminds me to ask which of your various topics will you be writing about: pool/snooker/billiards, automobiles, or cameras/photography?

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