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Wednesday, 06 October 2021


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I had the original X-100, and I am really happy for Fuji’s success.

I’m very sad about the decline of the M4/3 format though, to me it’s the ideal sensor size. Compact, but still big enough for good shallow DoF when you need it.
I think the craze for full frame cameras is irrational.

Eolake Stobblehouse

I remember reading that, which means I've been reading this blog for 10 years. Surely that can't be.

Fujifilm really has done a fine job.
I am a long time fan , although I've never shot with one of their Digital Cameras. I loved their Large format lenses, and used to occasionally rent a 6x17, and used the Texas Leica once.
They are probably most remarkable for how adroitly they managed the film to digital transition. A very well managed company.

Minor typo: "I was being circumspect because the source had given me permission to quote him but asked him to please camouflage who he was as best I could."

"asked him to" is incorrect and should just be deleted?

Dear Mike,

Regarding "Shigetaka Komori is still CEO of Fuji today"

FYI. Shigetaka Komori stepped down as CEO of Fujfilm this summer.

See: https://www.fujifilm.com/us/en/about/hq/corporate/message.

Best regards,


FUJIFILM has a Semi-Conductors Materials Group (https://www.fujifilm.com/us/en/business/semiconductor-materials/wave-control-mosaic) that develops and manufactures color-filter arrays, IR filter films and other sensor optical components. I will speculate this is the expertise Canon was concerned about. The significance of CFA and IR filter layers are not typically considered when discussing perceived image quality. The light transmission properties of these and other sensor assembly optical components are a critical part of image demosaicking. FUJIFILM's Photofinishing & Personalized Photo Products Group has decades of technology development and experience as well.

Your "someone with knowledge of the industry" was likely Burt Keppler, and I surely wish that he was alive today. His Canon connection might have been accurate in making that assessment at that time, but this is now a very different era. Sensor design and integration has materially advanced. No camera maker has any significant lead in sensor technology; it's their potential semiconductor source (in Taiwan) that commands those smarts.

Taiwan do cpu but I am not sure it is a threat. But canon is right but misguided to look at the supply chain vertically rather than the competition horizontally. The Apple is a playbook of this game. M1 vs intel …

In this line, canon should worry about Sony the real sensor maker which might reserve some of the best for their own camera first. https://petapixel.com/2019/07/02/sonys-sensor-dominance-is-a-problem-for-camera-makers-towerjazz/ in fact as canon sensor is a bit behind its camera competition is a bit weak these days.

I thought fuji is its glass making that is the threat.

Its chemical making is not a threat as it is more cosmetic business these days. We still not want to hear news from fuji as it is always discontinuation of this and that. Their expertise are used fir lady make up instead.

Never a fan of fuji camera. The UI and the result is no good. No enjoyment of taking the pic or look at the pic. Not me. Passed.

I'd like give a big ditto to Eolake Stobblehouse's comment, if that's allowed.

Your comment on Steve Jobs reminds of a T-shirt I once saw: 'Once we had hope, jobs and cash. Now we have no Hope, no Jobs and no Cash'.

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