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Saturday, 12 October 2019


Sad to see them go- one of the last of the reliable reviewers. But no need fo that any more....

I don't blame Dave a bit for wanting throttle back several notches. I, for one, will miss Imaging Resource. The news of its demise points to two troubling trends, as far as I can gather.

The first is the relentless starvation of traditional media of advertising dollars. Less revenue leads to fewer resources to do Good Work and keep fighting the Good Fight.

Which leads us directly to the second - and even more troubling - trend that you've already mentioned, Mike. And that is the move toward opinion-based and tribal-affinity based reviews.

Another way to put this is "People don't want the truth anymore." And, for the most part, they don't. They want what validates the opinion they already have and what makes them feel good.

And it's not just camera reviews. It's everything: politics, health, science, the environment - you name it. The vast majority of the population has abandoned facts and we are the worse for it. Unpopular news is fake news and its not restricted to any group in particular.

Sorry for the rant, but we (as in Western society) are in deep trouble right now.

Honestly? I was once a reviewer for a few magazines and also avid reader of DPR, IR etc. I used to read those things daily... That era is not ending, it ended 15 years ago when digital cameras became good enough. Every technological step after was just insignificant and certainly didn't warrant pixel peeping they crafted into dreary, long winded babbling. Come to think of it, about 10 years ago might be the last time I skimmed over a camera review. Didn't even know IR still existed until I saw your post.

You "survive" precisely because you don't follow the same logic of obsessing about irrelevant camera details.

746 Patreon supporters when you wrote but 748 as I read. It’s odd that you never quite seem to get to 750 as far as I can tell. It often looks like it might, as today, and then it falls back to 742 or whatever. Odd that. Maybe it’s because you set 750 as a goal and Sod’s law is kicking in. Of course I only check occasionally so I might be wrong and you may have a more precise record ;-)

Mike I've worked from home for over 35 years.

The best advice to not always be at work at home is if you can have a locked door between your home and the office. Even a five step "commute" and a locked door can work. This was especially true in the fax machine age. I believe it's still true today. A home office in the bedroom is the worst thing possible. And with today's tech, I almost never take my smart phone into my bedroom.

#ThisAin'tRocketScienceDepartment. Ken Rockwell has been blogging about photography since the turn-of-the-century, and I expect him to continue for many more years. He's changed with the times, and recently added vlogging to his repertoire. He hasn't had a real-job since 2004.

Kai Wong is a Photography-Nerd, Bokeh-Whore, Gear-Addict, Tech-Lover and Vlogger. He started at DigitalRev, and now has his own YouTube channel (813K subscribers).

Imaging Resource could live on if they switched format. Since the dinosaurs are almost extinct, I.R. needs to stop doing things that the youngsters find irrelevant. Time marches on, and standing in-place hasn't been a viable business plan for a long time.

I got my first library card, in the late 1940s. Today I prefer watching an interview (where I can see facial expressions and body language) to reading a reporter's transcript. From my POV video rulez. YMMV.

'They've shifted more of their marketing budgets to social media influencers such as "brand ambassadors," who tend to be openly partisan, and who sometimes shade heavily into the sort of boosterism that used to be the province of hired PR corporations.'

Does that mean the world is getting dumber, or is it just that advertisers think we are all getting dumber because dumb people are the only ones who believe in advertising?

I rely on impartial reviews simply because I ignore advertising, so it seems we are increasingly going to have to pay for it.

Yes I am sad to see that site go. It is one of my favorites with honest, easy-to-read reviews.
When I first read this on dpreview, I hoped Dave was opening a consulting business to weather-test cameras and other military gear. He seems to really enjoy that and for some industries that will be critical information.

752 bods keeping you afloat now, and I'm pleased to have been one of those bods for several years.

Video certainly has its virtues, particularly emotional impact and immediacy. But it also has a fundamental defect. It is very poorly suited to conveying rational thought. Video is incapable of adequately conveying complex concepts, contingencies, nuance and subtle comparison. It's a sledgehammer, where frequently a scalpel would serve better.
And unfortunately the sledgehammer level of understanding explains a lot about the state of the world today.

I've long been vacant from the review test site scene. It's just not needed anymore. Now I don't mind someone on a blog/vlog telling me why they like a camera or what new model is being introduced but I'd rather spend my time reading more about photography and photographers than cameras.

I, too, was sorry to read this news Friday. Over the years I have come to rely on IR’s consistent, thorough, deadpan news and reviews. I also check-in on their “Firmware Friday” feature most weeks. But I could see that they just weren’t stylish or flashy enough to compete much longer. Too many outlets chasing a shrinking audience with an also-shrinking volume of news.

I thank them for their service over the years and wish them well on their next chapters.

757 Patreon supporters today, I’d like to think you could get a 1000 :-) .

Thank you for adding the link to Patreon.
I just increased the amount I have contributed in hopes that keeps you going longer. Remember fundraisers know the best way to get more contributions is to get more from those who are already convinced to contribute.
BTW, when I logged in, I saw you were above 750. Here’s to reaching 1000.

Pretty unhappy about this news for several reasons, including---and very importantly---less snark and bias than the DPR review teams, which so undermines their credibility.

But those separate raw test shots will be very sorely missed. And not just personally, but as one of the people keeping The LightZone Project alive. We rely on those shots to create new RAW profiles for new camera releases. Going to have to do some serious thinking about this one.

“Companies are supporting more of the short-lived, opinion-based, or tribal-affinity-based content that people like to consume these days. They've shifted more of their marketing budgets to social media influencers such as "brand ambassadors," who tend to be openly partisan, and who sometimes shade heavily into the sort of boosterism that used to be the province of hired PR corporations.”


You only have to contrast the generally poor writeups Canon gets with the glowing reviews for certain other makes on Youtube and wonder at the generosity...

I have just had an email via Patreon, saying you have reached your goal of having 750 supporters. That's great news, though of course the other way to make sure you are getting enough money in to keep TOP alive is to keep the average donation up. Perhaps a goal for that? I have just increased my donation from "a modest amount" to "a modest amount + 50%". If a good proportion of supporters did that, it would make a useful difference, I think?

Imaging Resource may have suffered a loss of clarity in understanding its market. It’s one thing to be a somewhat idiosyncratic blogger, a one-man shop offering a recognizable product to an audience which resonates and responds.

It’s something else to produce a scaled-down magazine on a publication schedule which necessitates content produced on deadline, stacked and sorted into ritualized departments. Sort of like operating an assembly line dedicated to producing 1959 Nash Ramblers. Its day has come and gone.

Sounds cruel, but it’s not meant to be. Adaptation is necessary - and that does not mean joining in what often looks like a race to the bottom.

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