I ought to write a longform article, for ordinary normal regular non-enthusiast people, about how to pick a camera. For enthusiasts, it could double as an article about how to recommend a camera purchase to ordinary normal regular friends and relatives who ask us for advice.
The only reason I'm saying this is that I'd never actually finish such a thing, so here are a few notes on the subject.
The guy at the camera store
To begin with, I'd write about how you shouldn't scorn the counterman. Yeah, there are a lot of pitfalls in just believing the guy in the camera store—you have to make sure you're at a camera store, i.e., that you've found a real camera store and aren't talking to a know-nothing teenager at Wool-mart or Best Buck. You'd like to know that the person you're talking to has some experience in the job. And you need to ascertain that he doesn't have any conflicts of interest—ask him if he's on commission. If he says yes to that last, there's no need to walk away—just be sure to stick to your guns about your chosen price range.
But good counterpeople (I've known mostly males, but some females too) can be great. Often they're real photo enthusiasts, and they are likely to know a lot more about the ins and outs of the current product lineup than other enthusiasts. I must admit I do it less now than I used to, but I've always cultivated friendships with good camera-store counterpeople—they're knowledgeable, and fun to talk to, and you'll learn something from them about current products. I've gone so far as to buy things from people who've given me a lot of their time, just to support them, even if I pay more.
Price
Next you have to interrogate your subject and find out an important preference...namely, budget.
As far as that's concerned, I'd recommend that you don't try to depart from what you're being told. Money means very different things to different people; what you might consider "barely any difference" might well mean a week's groceries to the person you're advising. Works the other way, too, of course—if someone has a budget of $2,000, well, then they want an expensive, nice, new camera, and if you tell them a $750 camera will be just as good you won't actually be doing them any favors. Maybe they're flexible; good to know. But if someone has a firm budget, well, that's what they want to spend. Assume that they know better than you do what they're comfortable with.
Three choices
(Adam Isler suggested this, the other day.)
In Barry Schwartz's The Paradox of Choice: Why More Is Less
(somewhat amusingly, in our context, described by Amazon as "a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret"), he argues that people prefer choice over no choice, but that too much choice leads to paralysis and dissatisfaction—and the optimal number of choices is three. Would it therefore be doing your friend a favor to recommend three choices in his or her price range? I'm not sure, but maybe.
[UPDATE: You've got to read Ben Rothfeld's Featured Comment below. Priceless. —Ed.]
Prestige
Don't forget that a camera is a nonessential purchase, and not a truly major purchase for most people. It's not necessarily a "luxury" item, but it leans more toward that than, say, a washer-dryer does. One thing I've noticed is that a lot of times, people don't want something that's "good enough"—even if, or perhaps especially if, they're not going to devote a decent chunk of money to the budget. This is why Canon and Nikon (still) sell a whole lot of entry-level DSLRs—not just that they're quite good cameras, which they are, but that many people would prefer to have a "real" camera (SLR) from a top name brand, for pride. (The leaders are the current Canon Rebel T5 and the Nikon D3200) I think we're sort of at the end of the era where a DSLR still retains that status, but the old impression, a legacy from 35mm days, still holds on.
So you might find that some people don't want to be sold a newfangled mirrorless camera from a worldwide electronics juggernaut.
Even so, I think I agree with a commenter the other day (I've looked, but can't find the reference) who suggested the Panasonic LX100
(Amazon U.K., B&H Photo) as the best basic all-purpose camera you could recommend to non-hobbyists for general photography. Here's what I said about it in the "The Ten Best Digital Cameras" last December (a list which is already somewhat dated): "The LX100 doesn't lead the field in any way but it's a splendidly well-judged compromise of competing factors in every which way, making it the perfect camera to have with you when you can have only one camera with you."
Panasonic LX100: Good recommendation
It's got a large sensor (compared to amateur cameras), a Leica-branded lens that zooms and that has a good range of focal lengths, and, importantly, it stands a good chance of being something that people will enjoy using once they learn how to use it. Yet it's quite compact and, at $800, comes with a good dose of pride of ownership while not breaking the bank.
Here are a few comments about the LX100 plucked from consumer reviews (I've corrected the punctuation in some cases):
"Nearest camera to a '60s Leica that I have found."
"More than I hoped it would be."
"It is so small it can fit in my handbag during the day so I am ready at all times."
"Focus is super-fast so even with action shots it will fire off singles as fast as you can push the button."
"Allows me full control over all aspects of the creative process."
"The build and image quality of this camera are both top of the line."
Beware the tele wrinkle
I've never been much of a fan of "bridge cameras," which have tiny sensors and superzoom lenses. A great one is the Panasonic FZ200, which only(!) goes to 600mm-equivalent but has a constant-aperture lens. However, I know that some people, including my brother and our cousin Ham, love 'em, because they love to be able to zoom way in on birds and wildlife. (The FZ200 was named the best camera for wildlife—for amateur snappers, I presume—by the British magazine What Digital Camera.) And consider that some people love to shoot their kids playing sports. So that would be one more wrinkle that you'd have to ask about up front.
Conclusion
I don't know, what do you think of the LX100 as a generalized recommendation? Even as I write this, I'm having creeping doubts. Perhaps the LX100 is too enthusiast-y, meant to appeal to more serious, more dedicated photographers, and maybe I like it because it's best suited for the kind of slice o' life, look-of-the-world type of shooting that I myself prefer.
What's probably most true is that one general, all-purpose, one-size-fits-all recommendation isn't possible. When people ask you for advice as to what camera they should buy, you really do have to spend some time interrogating them as to how much they want to spend, whether they want a pocket camera or not, whether they prefer a fixed lens or want to be able to buy other lenses, whether they demand a "serious" Canon or Nikon to feel comfortable, whether they are delighted by the idea of very long zooms that can zero in on a distant chipmunk from the back deck or a grazing wildebeest—or little Wandra drifting about a huge field playing soccer—whether they care about low-light ability (goes to the size of the sensor), and whether they are going to spend some time learning about their camera, or aren't likely to.
And, frankly, even if boiling everything down to one was the aim, and was agreed to be a valid aim, still there are lots of serviceable recommendations, not just one.
Mike
(Thanks to several commenters)
Original contents copyright 2015 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site.
TOP's links!
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Ed Eubanks: "I worked in photo retail for several years in the '90s. This was never something I aspired to, career-wise; rather, it was one fraction of my overall professional photography experience, which itself has never been my full-time gig. I worked alongside a number of lifers, though, including more than a couple who had been in camera sales for more than a decade. Almost all of our staff were serious photographers, and a handful of us did a good bit of freelance work on the side (weddings, portraits, headshots, product shots, architectural work, concert photography, sports photography, event photography, working with the Associated Press—I got opportunities to do all of the above for pay through my connections at the camera stores I worked for).
"We had one colleague whose favorite camera to nudge buyers toward was always the one that paid the most in spiffs (think: commissions, but paid by manufacturers instead of the selling store). He was willing to tell people only part of the 'story' if he thought it would generate more sales. Usually his spiff checks were the highest, it's true—but he also had the highest rate of returned sales, as well, and eventually was encouraged to move along to another store by the owners (who, I assume, could do the math and see what he was up to).
"The two guys I worked with the longest—and for whom I had the most respect for as sales professionals—modeled for me what became my practice, as well: help the customer figure out what they want and need in a camera, and then sell them exactly that (and nothing more or less). This often meant a lot of sales of Canon Rebels and Nikon N50s, instead of the nicer (with higher spiffs) Elan II or N90s models—but then, our customers remembered us when they were ready for a second lens, a speedlight, or some accessory or other; they came back because they knew we would help them find what they really wanted and not try to up-sell them.
"In my experience, most guys working in camera stores are this way; they are delighted that someone is taking an interest in one of their favorite things, and want to give them the best introduction to it that they can. But buyers should be aware that the other type of salesman is still around, and always will be. (Worst case: if you have to take it back to the store, then ask to work with someone else. The odds of there being two spiff-minded salesmen in the same camera shop are slim indeed.)"
JG: "With regard to recommending the LX100, on the very rare occasion when I am asked by friends for a recommendation, their budget limit is nowhere near $800. I'm just sayin'....
"Except once, when a coworker said she was willing to spend $1,500, then actually spent $2,300 after the salesman upsold her to the camera above the one I recommended to her."
Kenneth Tanaka: "I can recall making camera recommendations four times in, say, the last five years. Thankfully, they've each turned out excellently with very happy owners. But I really, really don't feel comfortable doing it for two reasons. First, of course, a bad experience could sour a friendship. Second, and closely related to the first, I become the go-to source for follow-up support, something I really hate. So my resolution as of this year is never to recommend cameras to anyone. If asked I plan to feign some sort of neurological seizure or severe chest pains."
Mike replies: You know, that's a major point: "I become the go-to source for follow-up support," and thank you for pointing that out. That's happened to me many times, and it's...inconvenient, especially when people ask things like 'what does this button do?' and other questions that they could easily answer for themselves in a minute or two with the instruction manual.
Dennis (partial comment): "It's $800 for a fixed lens camera, so if/when it breaks, the whole thing needs to be replaced/repaired."
Mike replies: That's a good point too...you haven't invested in a lens that will go past the life of the camera.
Ben Rothfeld: "Funny story about Barry Schwartz, author of Paradox of Choice. I saw him speak about the topic and chatted with him afterwards. I don't know how cameras came up, but they did. He asked me for a recommendation. My response, by the way, was to tell him to take whatever sum he was comfortable parting with and buy the Canon compact that came closest to that number."
Bruce Mc (partial comment): "I like the LX100 as an all-around choice. I agree the knobs and buttons make it attractive to advanced users, but I think it could be accessible to new users as well."
Robert Roaldi (partial comment): "Somehow, I'd completely forgotten about the LX100. But if a non-photographer acquaintance asked me for advice, I would not recommend it. Their first objection would be, 'It doesn't zoom out far enough,' and from that it would never recover."
Steve Jacobs (partial comment): "I actually own and use the LX100 and love it as my carry around camera. It is pretty enthusiast-oriented. I'd only even consider recommending it to an older person since they'd use the viewfinder and the young won't."
Kirk in PDX (partial comment): "I just went through this exercise with my artist sister-in-law...once she learned that all the options [I suggested] were within rock-throwing distance of $1,000, her enthusiasm waned. And, none appeared simple to use. She said that she didn't want to 'get all into the settings.'"
BH (partial comment): "Fuji X30! I've got several friends/family using earlier versions of this camera, and they've always got it with them when I see them, which I take to be a good sign."
Bruce: "As a former (recently retired) salesperson at a large chain of retail stores in Australia, I can say that not many customers come in with the question you ask. They usually come in and ask, 'what's your price on the Canolynikony Fupen 1?' They've usually done their homework, and are simply after the best price. Full stop. We then have to convince them that we will match, if not exceed their best price, and tell them why we're the best people to buy from. After gaining their trust, they'll still want to shop around, proudly showing you their best price on their iPhones; a grey import, and expect you to match that, so then we have to tell them why they should not buy grey imports. And, yes, I may steer them towards the camera I get a commission on (maybe all of $5–10!!) because in the end, they'll still get a great camera...(there are no bad cameras these days) and I'll have spent maybe half an hour qualifying and talking to them. If I'm fortunate / skilful enough to sell them the camera, I'll leave them with an incentive to come back into the store to print their first photos, and hopefully have a client for a long time.
"What really does stick in my craw, however is when they've been to a large store which sells all electronic equipment with the question you ask originally, and are told 'go to [our shop] get their advice, come back and we'll beat their price by $25.' We live in interesting times.
"And, the best two sales people in our chain are both women. They are very good at what they do!"