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Monday, 05 August 2013


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Jeff has been a successful commercial photographer, an alpha tester for Photoshop and Lightroom for years, a founding partner of Pixel Genius (some of their sharpening code is now part of the PS products), and a writer of really excellent books first with Bruce Fraser, and now on his own. I think that with his books "The Digital Negative" and now "The Digital Print" he has tried, and largely succeeded, in doing for photographers in the digitial age what Ansel Adams did for traditional darkroom practitioners in the chemical darkroom--create practical manuals of how to achieve your creative vision by effectively using the available tools and media. Both books are really top notch--5 stars.

In graduate school, one of the organizational development concepts I learned was that being able to see a job through from start to finish was a true satisfier.

I certainly can understand that concept in a personal way as my greatest satisfaction with photography comes from discovering the potential subject of a photograph, examining it and creating a vision as to how I want to make its image, deciding to and making the image, editing the image in Lightroom/Photoshop to realize my visualization, then printing, matting, framing and finally hanging the completed photograph on one of my walls.

The entire process brings complete satisfaction and greatest joy for me. I don't mind the "post capture" (for lack of a better term) process as it is just as important and requires as much skill as actually making the image.

I'm glad you have a NEX-6 book. Is there a Kama Sutra for the OM-D?

Lightroom and Photoshop ...
He should rather deal with Qimage. But then the book would be nearly as expensive as the software ...

I like taking pics but I don't like printing them very much, not usually anyway. Too bad there's no match-up service on the inter web. Maybe there is one of those printer-loving guys in my neighbourhood whose dieing to work on other people's files. How would I ever know?

Now for "The Digital Camera" and some other eccentricities... and he can call himself Ansel Schewe.

While I'm sure the paper book will be great, I ordered the Kindle version and am quite happy with it, albeit reading on a full size iPad retina display. I am particularly impressed with the clear writing style in the face of complex color theory topics.

If any of you are thinking about getting the book-do it. There's nothing else quite like it, it's massively up-to-date, treats Epson & Canon printers equally, and is tightly focused (pun intended) on the topic.

John Driggers
Adelaide South Australia

Received my copy last Friday!

"We never talk about this, but I've known a number of people over the years who enjoy printing pictures more than taking pictures."

Wait, doesn't this mean that there is a hobby more expensive than just taking photographs?

i bought the iPad version of this and have the 1st book, the digital negative.
They are both excellent
clear, concise, and much information that is well organized and easy to access.......
i have gone through both and they are both very worthwhile.For both photoshop and lightroom users.
Schewe know his stuff. The sharpening coverage and tone rendering areas are very good. Good stuff on color management as well.

Here's an interview with Mr Schewe at Luminous Landscape where he talks about his new book on printing and a second book that's in the works.


Jeff Schewe will be guest instructor once again at the Fine Art Photography Summit
(http://www.beautiful-landscape.com/Workshop-Summit-13-Page.html) this November in Page, Arizona. I greatly enjoyed Jeff's teachings at the summit last year, and I've already reserved my slot for this year. Jeff will sign his books if you bring them to the summit.

Both of Jeff's books are available on Oreilly's Safari (http://www.safaribooksonline.com) -- 32,324 titles and counting. I used to have a serious book jones for originally a bunch of computer programming books (when I did that professionally) and then Photoshop and brethen books when I got back into photography. Problem is, new editions keep coming out, and I was starting to spend $40 or $50 a month to keep my lengthy shelf of books up to date.

A library subscription to Safari cured all that. I can have an unlimited number of books on my virtual bookshelf, and the latest editions are always available, often before they even hit print. Highly recommended.

It goes without saying, though, that certain books have an honorable position on my bookshelf in print. Even for those books, Safari gives me a quick way to do full-text searches on their content, and I can access them from any place I can get an Internet connection (you can download PDF's for offline viewing, as well).

File preparation and printing is my thing. I refer to myself as a printmaker, not as a photographer. I photograph to gather raw material for the rest of the process. Others call me a photographer.

I love printing, and made my living for awhile (thirty years ago) as a custom printer. But for a long time now, the only photographs that I really want to print are my own.

I don't know that I enjoy printing more than I do taking pictures, but I know that I would not enjoy photography at all if I never made prints. For me, photos don't come to life until they're seen on paper.

I'll add my voice to many others here; it's not a photograph until I'm holding a print in my hands.

Coincidentally I walked through this book last weekend on my iPad (the best medium for this material). Jeff has unquestionably collected an impressive amount of knowledge about Adobe's products and the general subject of digital color management over the years. I salute Jeff and anyone else who has made the enormous effort to collect such knowledge into such a reference work as this book.

But I was a bit disappointed to find the book constructed and presented in exactly the same formula as countless other digital photo self-help books before it. After obligatory "History of..." and "Color Management..." sections it quickly descends into relatively time-sensitive dance-step guidance using a few sample images. Yes, there's good information in there. But much of it is presented in less of a genuinely instructive style than a show-and-tell style more reflective of Jeff Schewe's aesthetic sense and personality than pure exposition.

I appreciate how hard it is to present such material in a more timeless and open-ended manner. But my own inclination would have been to start the book with the type of What is a good print? and What is a typical printing workflow? material not presented until late in the book. The early history lesson and how-to-pick-a-printer are not very useful and should be in an appendix.

Although I've never seen one of Jeff's prints he clearly has a great deal of technical knowledge and experience with digital image fussiing and printing. I think that many, maybe most, dedicated readers will come away with at least a few useful tips even if they're relatively experienced. But one day I'd love to see Jeff, or someone else, take a different approach to such a book. An approach more oriented to "what" and "why" rather than the far more time-sensitive and less informational "how".

According to Amazon, my copy has been slowly wending its way to me for over a week. Looking forward to it, in the fullness of time.

KeithB wrote:
> Wait, doesn't this mean that there is a hobby more expensive than
> just taking photographs?

Well, just buying photographs, for one (^^;

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