The new Canon 70D, which evolved from the 60D which evolved from the...
The Canon 70D was introduced last night. It's an APS-C DSLR with a legacy (from 35mm) EOS lensmount. It's probably the most mainstream product from the world's leading camera company. "Most mainstream" at least for more serious photography enthusiasts...the Honda Accord of DSLRs, you might say. It is the latest iteration in a very long line of antecedents.
And, in the manner of lineages that stretch back into the mists of history, I no longer quite have the entire thing clear in my head. (Chances are you can name all your grandparents. Can you name all your great-great-grandparents?) The 70D traces its heritage back to 2000 (39 years ago in digital-camera-years) to the Canon D30, a 3.1-megapixel mid-line camera that was the first "good" digital SLR to break the $3,000 barrier, if memory serves. That camera inspired all manner of serious comparisons between digital and film and a great deal of close analysis and breast-beating that remains in the hobby's DNA down to the present day even though the conditions between now and that long-ago era have changed greatly. I think the lineage went D30/ D60/ 10D/ 20D / 30D / 40D / 60D (the 50D was a sidestep, intended—in Dpreview's term—as a "sister" model for the 40D) / 70D. I'm open to being corrected.
As such, the 70D is a "refreshed" model—that is, an evolution.
Just to review, a few flavors of new camera:
1. The ever-popular abovementioned REFRESHMENT, when a common model is updated with new and up-to-the-minute technical features whether it needs it or not. One knows how to spot a refreshment because, generally, one is obliged to refer to documentation or enthusiast websites to detect the actual differences between the newest iteration and the model it is hustling off into retirement (in this case the 60D, currently on closeout for the fire-sale price of just $599). This move on the part of cameramakers is a holdover from the era just past when progress really was rapid enough to warrant frequent updatings. It is now popular for that as well as for marketing reasons, because, while a consumer will take a photograph with a smartphone instead of a camera without a second thought, that same consumer cannot see the sense of parting with good money for, say, a creaky, cruddy, outmoded and unfashionable two-year-old model of a DSLR.
The truest mark of a refreshment is a "II" or ".2" designation modifying an already-existing camera model name. The new Sony RX100 II is a classic case in point. (We love this camera—the original one—and do not think it likely that the new "II" model's touch-ups are likely to ruin what's great about it.)
In some cases, refreshments can make perfect sense, because one or two features of a camera really are lacking, and beg for sensible modification. In another not-uncommon wrinkle, a company might be surprised to find itself with a hit on its hands, and would merely like to put a little more engineering effort into the product in keeping with its popularity—which it probably ought to have done from the start, except that who knew how many people were going to end up buying the thing?
Note that lenses can be refreshed too, often sporting one of the aforementioned "sequel" designations. (At the link is a refreshment of one of our very favorite lenses. This one's a "II" too. It, too, appears to have not been ruined by the refreshment process.)
2. The VARIANT, when a common model is given some new feature or functionality—or, in the case of the new Sony RX1R, had a feature or functionality removed. (In the new Sony's case, the anti-aliasing filter has been removed—a popular gambit of late, as most digital cameras these days are woefully unsharp and need all the help they can get to recover some small portion of all that lost and missing sharpness. Actually, this particular feature—sorry, this lack of a feature—is mainly valuable for people who buy $2,800 cameras yet who for some reason don't or can't process their own images and don't know what "sharpening" in post could possibly refer to; to them, the unfiltered "sharp" file from the camera is what they call, in the military, "PFM"—"pure [effing] magic." On the good side, the curious have only to buy one camera that has had its anti-aliasing filter removed; after that, you will know firsthand that it really doesn't matter all that much, and you then won't have to buy any more cameras with that feature—sorry, without that feature—in the future.)
Getting back to this topic heading: you know how to spot variants because they live in the line side-by-side with their progenitors. Usually, the model name contains an added alphanumeric squib. In the example, the RX1R is a variant of the RX1.
3. The PROLIFERATION. A wise old gray head in the camera industry told me many, many moons ago that you can spot a particularly successful camera model because it sprouts a whole lineup of similar models. Fujifilm took itself very much by surprise with the sudden and enduring success of its Leica-like X100 model in 2010, which it apparently expected to be a short-lived, limited-market, low-sales boutique model for smart Japanese females desirous of a spiffy fashion accessory. It was a most auspicious development, however, because, to the delight of photo enthusiasts the world over, a revitalized Fujifilm has been churning out similarly-themed cameras ever since. (Including a classic refreshment.) The newest proliferation is the new Fuji X-M1, coming later this very month, which exploits a heretofore unsuspected niche that Fuji's marketers discovered between the X-E1 and the X100S.
Proliferation models are often intended to be answering guns to the shots fired across the bows of one grand manufacturer by another grand manufacturer. In the X-M1's case, it is said to be Fuji's answer to Sony's NEX-6. However, the X-M1 has no eye-level viewfinder, electronic or otherwise, so it's not really competition; we recommend you keep saving for that X-E1 you really want.
• • •
From here we might get into making distinctions between the various types of original camera product introductions...the above being a categorization of the unoriginal types. But this has maundered on a bit long already, and it's getting late in the day.
One last point though, that's worth mentioning—perhaps I should have put this right at the top and not buried it at the end of the post where only those with long attention spans will see it: only worthy camera models get refreshed. It has to be a good camera that people like and buy, or it's not worth refreshing. A refreshment, almost by definition, is the evolution of a success.
Mike
Original contents copyright 2013 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Adrian: "Given the new sensor technology with phase detection AF in every single pixel, I think it's a bit unfair to throw the 70D into the annual-meaningless-refresh-to-keep-consumers-buying bucket. Certainly an interesting piece of technology. I wonder if this could lead to Lytro-like capabilities for mainstream cameras."
David Dyer-Bennet (partial comment): "In contrast, the 70D is being widely touted as a major game changer in other venues."
Mike replies: Other venues are clearly more with the program, and are doing their jobs right. If it helps, yes, it's completely different, far better than the last one, and you should order yours right away. It's the greatest thing. Until the next greatest thing.
I'm not saying it isn't. But a sensor that, in Dpreview's words, "promises much-improved focusing in live view and movie mode," while meeting with my sympathetic approval, doesn't make the lather appear in the corners of my mouth.
Reminds me of an experience long ago: a customer was standing at a camera counter looking over the then-brand-new Contax 167MT, which had a built-in motor drive, spot metering, auto-bracketing, and several other innovative-for-the-time features. He was crowing to the salesman, "This obsoletes EVERYTHING else!"
Major game-changer, I guess is what that was.
Then both he and the salesman turned to rest their eyes on the several-generations-old 139Q hanging from my neck. Hey, mine had quartz timing. That was a major game changer once too.
Pout.
I'm not immune. I'm so much "with the program" that when I get out my A900, sometimes I don't expect it to even work. It is, after all, 15 years old in digital-camera-years.
Jim: "This is the prelude to the 50-megapixel full-frame body to come. Upscale the sensor size and that is what you come up with: 50 MP. Now if these guys could just come up with a mechanical mirror lock feature...."
Mike replies: If you're telling me my 36-MP Nikon is not going to be the latest, greatest thing forever, I'm sticking my fingers in my ears and not looking at you.
hugh crawford (partial comment): "The Canon 70D just seems like a refresh. It's more like a giant wooden horse full of chocolate-covered jalapeno peppers."
Kevin Purcell: "For a video overview of the Canon Dual Pixel AF phase detection AF see this page. About 64% of the area of the sensor has dual photodiodes (80% of the sensor in each direction)."
Michael Ryan: "As a still photographer I tend to agree with you.The 70D is indeed just a slight upgrade, even using 'live view' as I occasionally do, it really is not a big deal.
"However, as a professional photographer, many of my clients now request video to be shot alongside still photography or even just video alone. They always request a Canon EOS 5D Mark II and not a digicam, as they like the cinematic feel of the video which instantly adds quality to their productions. At the moment (STM lenses not withstanding) you need to shoot video on manual focus, which is a huge problem when either people or the camera are moving. When I've had the budget and time I have employed a focus puller—that's an actual person whose job it is just to follow the focus where I want it while I'm filming and they usually carry more gear than me. The thought of actually being able to continuously film and have the focus follow the action I want, or perhaps even reliably do a focus pull (an effect where the focus moves from one object or person to another in the frame while filming) without employing an additional person or trying with multiple retakes is very exciting news, and no other DSLR comes close at the moment (even their own 650D was a marginal but somewhat pointless improvement).
"I won't buy the 70D myself, but if it works I would love to see the technology added to their more professional line of cameras. If, and it's a big if, it lives up up the hype, this is actually as revolutionary as the first autofocus lens, for pro photographers working with video today."
Paul Bass: "It still doesn't tell you where to point it."
Mike replies: DON'T TEMPT THEM. That'll be the next big thing several big things from now....
ray: "You recommend you keep saving for that X-E1 we really want? Not really, since I already have an X-Pro1. I'll probably end up buying the XM as a true pocket cam/P&S replacement that takes my growing XF mount lens collection. Did you see the 27mm they introduced with it? Despite the lack of aperture ring, dead sexy. I value an eye level finder pretty highly, but for wides and normals, using the tilt LCD as a WLF is pretty serviceable.
"So I kind of think you're underestimating the number of XPro and XE shooters who are thinking the same thing—they are just as much (if not more so) the target audience of this as potential NEX shooter.
"And keep in mind that at the same time, Fuji is delivering firmware that essentially updates all their ILC bodies to the latest/greatest feature set, which takes a lot of the upgrade pressure off.
"I personally love what Fuji is doing. They're a big company that's iterating like a startup, getting product out quickly, yes; but backing it up with incremental improvements without forcing you to buy new. As Henry Smith points out on his blog, the X-Pro1 is basically a different camera today than the one it was at launch."
Stephen Scharf: "In product-development speak, the Canon 70D is classified as a 'product line enhancement' in that it takes the core functionality and quality attributes and makes them better. The RX100 II is also a good example of a product line enhancement.
"The Fuji X-M1 is a 'line extension.' It takes the core platform that a product or series of product is based on, and extends that core platform of functionality and quality attributes into a broader range of products. Mike used the example of an Accord for the 70D. That analogy is appropriate. For example, a number of Hondas and Acuras are line extensions based on the Accord platform: The Accord, the TSX, the TL, and the European variants [I believe the Crosstour is also based on the Accord platform —Ed.]. The new Acura ILX, on the other hand, is basically a line extension from the Honda Civic.
"With regards to the Fuji X-cameras, the X100S is a line ehancement to the original X100, whereas the X-M1 is a line extension (as was the X-E1 from the X-Pro1).
"Regarding the Sony RX100....I have one, and have been using it when going out without my X-Pro1 or OM-D. My overall reaction is 'blah.' The LCD display is useless in bright daylight (you can't see what you're shooting at all), the lens can be prone to flare from bright side light, and the camera doesn't have the dynamic range compared to the OM-D, let alone the X-Pro1. There's no 'magic' in the RX100 files, either. They're excellent, don't get me wrong; they remind me of most DSLRs. But the OM-D has magic in its files, and the X-Pro1 has even more."
I use a 50D for a lot of my work. I bought it used in like-new condition over a new 60D for two reasons: price and the fact that the 60D seemed to be a little too Rebel-like in operation and build compared to the previous X0D models. It looks like Canon sort of cheapened the X0D range with the 60D while it also introduced the higher priced 7D, a camera more like the previous 30/40/50D models in operation and build.
When I started photography, the choices were fewer and less confusing. You could buy a Nikon F or a Nikkormat, Canon F1 or FT. You could take a good picture with any of the models, just like today. But model choices today can be a bit bewildering.
Posted by: Dogman | Tuesday, 02 July 2013 at 01:46 PM
The Leica M series (from the M3 start for those two at the back who haven't been Leica fans-ever) must be the ultimate series camera, or certainly the longest pedigree. But are they, refreshed M7, variant M2, proliferation M4, M6 and proliferation must include all the specials, for the M6 over 30 and then I lost heart to count, using that term rather loosely as few actually were that special ?
Actually for the real fans a similar line can be assembled for the thread mount series with mercifully fewer "specials" with the (dis)honourable exception of the Luxus.
Posted by: Chris Livsey | Tuesday, 02 July 2013 at 01:56 PM
It actually looks like the interior of my Honda Accord.
I could be in the minority here, but this camera has appeal to me functionally. I still love an OVF, and the new every-pixel phase detect sensor sounds useful for much more than "stinky diaper hold" tourism photography (credit for that term goes to Kirk Tuck, I think).
[I know what you mean by "functional appeal." The 6D appeals to me the same way. --Mike]
Posted by: John Krumm | Tuesday, 02 July 2013 at 02:09 PM
"A refreshment, almost by definition, is the evolution of a success."
So... I should stop waiting for the "refreshment" of the Pentax K-01?
[I think it's safe to say that the world will see no K-02, yes. --Mike]
Posted by: MarkB | Tuesday, 02 July 2013 at 02:16 PM
Now you've done it. Trying to control my gear lust and stick with my beloved X100 but it's going to be hard knowing that someone at Fuji considers me a smart Japanese female desirous of a spiffy fashion accessory.
[In fairness, you're not, and they don't. That's what they thought they were making (by some reports). They in fact hit a much deeper and more Universal chord, with far broader appeal. --Mike]
Posted by: Pete F | Tuesday, 02 July 2013 at 02:29 PM
But those who don't understand post-processing techniques and who buy expensive AA filter-less cameras might eventually learn PP when they learn about the moire that sometimes results.
Posted by: Jeff | Tuesday, 02 July 2013 at 02:49 PM
In contrast, the 70d is being widely touted as a major game changer in other venues. According to dpreview:
Sounds kind of game-changing to me -- especially when this tech makes it to mirrorless cameras, because it seems likely to end the AF advantage of DSLRs.
Posted by: David Dyer-Bennet | Tuesday, 02 July 2013 at 03:27 PM
I'm still using my 20d and my F1. Obviously I don't see the need to buy new stuff when the old stuff still works fine.
Posted by: john wintheiser | Tuesday, 02 July 2013 at 03:34 PM
... that same consumer cannot see the sense of parting with good money for, say, a creaky, cruddy, outmoded and unfashionable two-year-old model of a DSLR.
Surely, if I wait two years for THIS camera it will still be awesome, right? This struck a chord because just replaced my five-year-old DSLR with a two-year-old DSLR. Big upgrade, low cost, and the upgrade monster has been satiated.
Posted by: Shawn McBride | Tuesday, 02 July 2013 at 03:38 PM
What's nice about the words you chose is that none of them make me think “necessity”.
Posted by: Ed Grossman | Tuesday, 02 July 2013 at 03:44 PM
Canon 70D just *seems* like a refresh. It's more like a giant wooden horse full of chocolate covered jalapeno peppers.
I read that the Canon 70D sensor gets phase detection information for each "photosite" by having two (or more?) detectors at each photosite that receive light from one half of the lens's and not the other. This leads to some observations.
They are throwing away a lot more of the light, so the increased sensitivity is even more impressive. Is Canon perhaps using supersampling techniques to suppress noise?
If the raw files from this sensor included the extra phase detection information , you would be able to do Lytro like refocusing, and reconstruct 3d information.
I think there may be some breakthrough* technology in the 70D that is hidden in the most boring camera that Canon could design around it.
It would seem that features like 3D, tilt focus, refocusing, DOF adjusting , lens aberration correction, and all sorts of other neat stuff can be accomplished in software.
For example you could shoot a photo with a 1.0 lens wide open with lots of coma then remove the coma, sharpen it up to the diffraction limit, and make the DOF whatever you want from f:0.5 to f:64, all in software post exposure.
Raw processors are about to get really interesting, and JPEG will seem even more dumb than ever.
*Lightfield sensors are hardly breakthrough tech, but a Canon DSLR is not where I would expect to see one.
Posted by: hugh crawford | Tuesday, 02 July 2013 at 03:58 PM
I presume your article is bait with respect to this particular camera and Adrian responded appropriately. In general you make some interesting points. The phase-detection auto focus may not be too important for SLR still photographers, but it may be important for video and mirror-less cameras. Kudos to Canon for giving it a go. I don't anything about the Canon's track record or philosophy, but they don't seem to need to introduce technology for technology's sake nor do they need to take the same gambles as the second tier camera makers do.
But who knows it may turn out to be needless variant, but it doesn't seem to be just a refreshment.
My 2 cents.
Posted by: Greg | Tuesday, 02 July 2013 at 04:34 PM
The Dual Pixel CMOS AF is interesting but one correction to Adrian's Featured comment: "Given the new sensor technology with phase detection AF in every single pixel"
It's not every pixel but perhaps 80% of the pixels on the sensor. Canon point this out on their web site. It's a clever idea even though it's not "all pixels" but it's a pretty big area
They don't waste light by using two photodiodes (PDs). The usual way to do phase detection you need to see only half the field ... you usually do this by half covering a pixel with something opaque). Even that's not as bad as you think as it only reduces the signal to noise ratio for that pixel by 3dB but clearly you can't throw a stop away for most of the pixels on the sensor but it works when you have only a few (green) PDAF pixels.
They must waste a bit of space (you need to isolate those PDs wells). And you want to keep crosstalk to a minimum so telecentric only lenses need apply :-)
Do they have two floating diffusions too? They must have but they only need to be half as big so perhaps that's not a problem apart from the isolation needed. I suspect they use a familar APS shared pixel design (only it's shared in a single pixel now) to keep the transistor count down.
Does all this mean Canon have also gone to a new smaller, faster CMOS process (small transisors and other features to make dual pixels). This is an area where Canon has been lagging their copetitors like Sony, Nikon and Aptina. We need Chipworks to pull apart the new D70 to see. Do they now have lower read noise amps and ADCs (their weak point with current sensors and Sony's strong point)? The Dxomark measurements for the EOS D70 will be interesting to check this out.
Do they really need it at "every" pixel? Not really but can they generate an almost full image depth map with this info? It does give a lot of "simulated focus points" if you want but you can also use it for depth mapping and trapping (as Sony does in the A99) e.g. "don't focus closer than 6 feet so I can shoot through this chain link fence".
Do they mix up "vertical" and "horiztonal" splits in the photodiodes so you can make effective "cross" AF points? There is a vague hint from Canon that they do.
That could lead to interesting effects. Either old ones like subject tracking using color and distance in mirrorless which is (something that is not well done now). Or new ones like selective blur in post based on depth info (this would work well in small sensor cameras for making images with artificial "bokeh"**
From the PR it seems that Servo tracking AF in video mode is one of the reasons they've gone for this idea but there seem to be plenty of other ways to use that focus information too.
http://image-sensors-world.blogspot.com/2013/07/canon-announces-dual-pixel-cmos-af.html
** Yes, I know it's just "blureh" not "bokeh" :-)
Posted by: Kevin Purcell | Tuesday, 02 July 2013 at 05:20 PM
That 70d is a game changer in disguise- say hello to EVFs sneaking into regular dslrs.
Posted by: aaron | Tuesday, 02 July 2013 at 05:32 PM
Yup. What Dogman said.
I bought a gently used, one season old, 50D from a friend. My friend bought a new 60D. The 50 felt better, had a more "secure" feeling focus lock, had a better shutter-release feel and I feel like it produced nicer colors when using comparable settings. We all have our own opinions though. I did like the display on the 60 better. Ideally it comes down to the photographer choosing to use the tool that best allows them to get the job done. And if the right tool for the job also happens to be physically attractive (I'm thinking Leice Ms) then that's a fine thing too.
What I really want remains the same. I want my EOS 3 to be born again as a digital machine.
Posted by: Marty | Tuesday, 02 July 2013 at 06:28 PM
It all comes down to the sensor. If the 70D steps up to a level close to the Sony / Nikon sensors as far as dynamic range goes, Canon will have really have something.
If it performs similarly to the ol' 18 megapixel sensor Canon has been using for the past how many years, then I can't see it being a big difference marker. Faster liveview AF won't be enough by itself.
That said, slow liveview AF is probably the biggest weakness of the Nikon D800. It's the one feature I'd upgrade for, but not if I have to give up any image quality.
Posted by: Josef | Tuesday, 02 July 2013 at 06:30 PM
To Dogman's point, somewhere between the metal bodied 20D I started with, and the later models, it ended up with a 'plastic' body and more Rebel-like controls, but having said that, your better off with the latest Rebel, since it doesn't have a metal body either, it's substantially cheaper, and since Canon no longer publishes much shutter info, I'd be surprised if they weren't using just a few shutters anyway, so I'd bet it's the same one in higher model APS-C Canons (that's WHY they don't report it!).
Weirdly enough, I know more than a few guys who were 20/30/40D users, and also 5D Mk I/II users, that used a Canon 7D and can't stand it, find it way harder to focus and the controls way more convoluted, so much so that one of them is selling his 7D and thinking about something else as his back-up for the 5D Mk II, so I guess there's a lot of guys that don't think the 7D is the replacement for the old metal bodied 20/30/40D at all!
Posted by: Crabby Umbo | Tuesday, 02 July 2013 at 06:39 PM
Do you remember one particular Nikon ad campaign in the early 80's for the F3?. The ad featured the Nikon F introduced in '59 I think, then the F2 about a decade later, and the F3 another ten years after that. The point being, that you could build up all your body accessories and be assured the model would last. Hmmmmm.......'course, these days, the motor winder, etc. are all built in.
Posted by: Glenn Allenspach | Tuesday, 02 July 2013 at 06:49 PM
Don't worry, Mike, you'll probably see a 56MP sensor from Nikon/Sony first, based off of their 24mp aps-c sensors. :)
Posted by: GH | Tuesday, 02 July 2013 at 08:00 PM
"...when I get out my A900, sometimes I don't expect it to even work."
Mike, with that brief remark I think you have elegantly summed up the entire marketing plan (and consumer paradigm) of the digital photography age.
It's not even, or only, that you'll feel inadequate and 'all behind the times' if you don't have the bleeding edge, latest and greatest, or at least no more than two generations removed from it.
It's more about the idea that's been implanted, nurtured and cultivated into mass market consumer culture and to me that's the notion that, not only is my work not good enough and my pictures not good enough, now that my digital camera is almost 3 years old - really I'M not good enough, because I'm going on x generations behind the latest and greatest.
Today - well, okay yesterday - I FINALLY broke down and bought a digital camera. It's a Nikon D300 because I just won't settle for anything less than the best. I can't wait to get it and start making pictures! I hope my photos won't be total crap. After all, the D300 is, what?, like almost 6 years old now? It's not even the "s" model. Dang, I hope the files will actually be visible on the computer monitor. Can my Windows 7 computer even READ the files from this camera? Hmm...
Posted by: Phil Maus | Tuesday, 02 July 2013 at 08:22 PM
Personally I haven't liked the looks of Canons since EOS line came out, just black blobs with no distinguishing looks. At least Nikon had differences in their AF film models, but unfortunately much less so with their DSLRs.
The Fuji RX1, Sony X100, Nex, Olympus m4/3rd's and others break from this "any color you want as long as it's black and has the same grip" design.
Posted by: Jeff | Tuesday, 02 July 2013 at 10:36 PM
My interest here is what one of the above posters already noted... has Canon finally moved to a new semiconductor process? It would seem so.
They've been using the same process ever since their first CMOS sensors, and it's the main thing that's held them back from competing with the D800 in FF, and the other Sony sensors with the APS-C competitors.
But amazing that such old tech has lasted them so well, for so long.
Posted by: Josh P Marshall | Wednesday, 03 July 2013 at 01:35 AM
Yes, the 70D is a refreshment. I have been waiting for a real upgrade to my 7D and 550D for so long I almost bought this as a reflex action. I still might, but I think the camera is actually something else altogether...
It's actually a "stepping stone" to something completely different.
The 50D was a similar "stepping stone" between the excellent but relatively low-res 40D and the 7D (the 40D/50D's true successor). Canon have exploited that technology for four years, with the 60D actually just a "proliferation" (= "range filler") in your terminology.
The 70D looks suspiciously like enabling technology for a whole new generation of Canon cameras. These will have an EVF and leading AF technology, but presumably compatibility with existing lens mounts. The next variant will look like an APS-C, EF-S mount GH2/OMD. If they'd announced that yesterday I would have bought it sight unseen.
Posted by: Andrew Johnston | Wednesday, 03 July 2013 at 03:22 AM
I just saw the Fuji X-M1 (in Tokyo). It's cute if nothing else, which will make it popular among some.
And yesterday, I played with latest Pen refreshment, the Olympus EP-5. After having used an EP-3 for the last 2 years with gadzillions of shots, I still got confused by the menu since I rarely bother to dig into that mess on mine anymore. Then I trued to turn off the LCD to use the new optional EVF. Couldn't figure out how to do that or if it were possible wither. it's "new and improved" since the EP3, I suppose. The LCD "finder" shuts off sooner or later if you put your eye up to it though. But they did add a few improvements I could see, one of which was a new on/off switch that one won't mistake for the Fn button like one can (to one's great pleasure) on the earlier versions of the imitation Pens.
Good lord, who lets the part-time nimcompoops set up display model cameras at the big-box Japanese stores. Their choices of settings, and Fn button assignments are those that nobody with a lick of sense would ever use. Oh, wait who put those goofy options there to begin with...
Posted by: D. Hufford. | Wednesday, 03 July 2013 at 03:45 AM
Canon has often introduced new technology in its "lesser" cameras - a sort of stalking horse approach. As a still camera, yes, it is only slightly evolutionary - but that's like saying the 5D mkii was just a warmed up 5D.
You may not (and I don't) have much interest in video, but for working photographers, it is increasingly something we have to incorporate in our working lives. On paper at least this camera will be a game changer for me by providing continuous focus in video with my Canon lens kit. If I can run the video via an app on my phone, even better.
As others have suggested the new technology may lead to all sorts of other goodness - but for me the important thing is that the 70D will apparently allow me to change the way I work and do things that were previously difficult or impossible.
Cheers,
Colin
Posted by: Colin Work | Wednesday, 03 July 2013 at 05:18 AM
Phil, kudos to you for the D300 purchase...I'm trying to find a cheap perfect condition used one myself, primarily because you can shoot TIFF! Yes, one of the few models that still shoots TIFF, perfect for those of us that worked in controlled situations, shot transparencies for years, and know how to read a light meter and filter for lighting. I kick myself because I got talked into a D90 because the output from the chip was marginally better, according to DXO and others, but I should have paid the few hundred more and gotten the TIFF.
The D7100 is supposed to be Nikons upgrade to everything APS-C, including the D300 and D90, but no TIFF!
Posted by: Crabby Umbo | Wednesday, 03 July 2013 at 09:26 AM
I'm shocked that any camera preceding the latest 'n' greatest/world changer has ever been used to make a great picture. The next time George Eastman House has a new exhibit, I'll check to make sure the (insert latest announced camera) was used exclusively. If not, I'm not going and well ask for a pro-rated portion of my annual membership to be credited to me.
Posted by: Earl Dunbar | Wednesday, 03 July 2013 at 10:05 AM
Mike,
I agree with every word of this for almost every camera on the market. But for me the 70D is an exception to not an exemplar of your point.
If the new sensor makes nice pictures and if the new live view AF works as it should (neither is a given for me until I test it) then this camera is a major step forward for some of us.
"Some of us" is the fat and long lens brigade. Yep. Sports and wildlife. Not your bag I think? AF up to f11 is a huge gain. A 400mm f5.6 that focuses efficiently with a 2x on a 1.6x sensor seems like science fantasy to my film-reared mind.
And the 70D couples this with a touch-sensitive screen for focus point selection and shutter firing. Add to that the inherited-from-7D viewfinder AF and for me this may be the most interesting camera in the Canon range since the 10D introduced me to noise-free 400ASA.
I don't swallow just any refreshment offered and declare it the new Moet. My most recent purchase and the camera I take everywhere is a Contax 139 and I developed my most recent photos leaning over the bath and not slumped at my desk.
For you the new model barely refreshes the parts that you use but it might be my first new camera in digital decades.
John
Posted by: john | Wednesday, 03 July 2013 at 10:44 AM
In all this discussion of the new Canon, I am fascinated by the idea that Fuji had no idea that what they were going to hit an entirely different market with the X series. [I didn't say that. They were taken by surprise by the huge interest in the X100. The X series was created by that interest, which Fuji was very well aware of by the time the X100 actually shipped. --Mike] There is no doubt that those cameras were designed to look like an old school rangefinder. Putting the shutter speeds on a dial and the aperture adjustment on the lenses seems a long way to go just to seem retro and appeal to a small segment of women camera buyers. Lots of middle-age and older men photographers remember and loved both that look and the functionality of those control placements.
It would be interesting to know the demographics of the X series buyers. Are they mostly younger photographers who have lived mostly in the digital photography era? Or mostly older guys with some disposable income looking for a digital something similar to the cameras they started using so many years ago?
Posted by: Dave Karp | Wednesday, 03 July 2013 at 12:29 PM
Several folks have made similar points but I'll add my personal experience and an opinion.
My first canon DSLR was a 20D very nice metal bodied camera, next was a 40D, a superb metal workhorse that I still occasionally use.
I passed on the 50D and the 60D was a nice plastic rebel with a nice sensor. I moved to a 1DsIII in 2007 and still love the camera and feel no need to replace it until Canon makes a highr MP/Dynamic Range 1 series. My wife has a 7D which is a great workhorse metal camera like the 40D but focuses much better. and has a superb sensor up to iso 1600 if given propper exposure.
I think the 70 D is an important camera for Canon because it is a test of their new sensor fab. It looks to be a nice camera with better video features, and if the low light focusing stats hold up stills too.
But if it's plastic I'll pass. Although my wife wanted a light backup/carry around camera and rather than a mirror less we bought her a Canon Sl1 which is quite impressive for the price.
I hope it works , as it will lead to a better 1 series.
Posted by: Michael Perini | Wednesday, 03 July 2013 at 12:58 PM
I doubt that the Fuji X-M1 fills a niche between the X20 and the X-E1. It is intended for different buyers. Rather than film camera retro crowd, this camera seems to be directed at folks who came up from P&S cameras using rear LCDs. The proportion of photographers who never shot film increases every day. This would explain no viewfinder, no way to add a viewfinder, which is ok if you never used a VF. The controls are also very similar to the typical P&S camera with the addition of dual control wheels. It's also very similar in concept to the Samsung NX300.
Posted by: Bruce Rubenstein | Wednesday, 03 July 2013 at 01:47 PM
Huh? Another new digital camera?
There is comfort in being a dinosaur. My old film cameras are so far past obsolete that they cannot degrade any further and I don't have to blather on about whether or not the latest "game changer" really is.
Posted by: John Robison | Wednesday, 03 July 2013 at 09:04 PM
The commentator's curse strikes!
"So... I should stop waiting for the "refreshment" of the Pentax K-01?"
And amusingly Pentax announced a new blue and white K-01 the next day after this was posted. Same hardware; different enclosure.
http://www.dpreview.com/news/2013/07/04/pentax-unveils-blue-and-white-k-01-in-japan-k-mount-mirrorless-camera-marc-newson-designed
Apparently it is big in Japan!
Posted by: Kevin Purcell | Thursday, 04 July 2013 at 11:44 PM