I really intended yesterday's post to be about shopping, not about toasters. Toasters were intended to be just an example of an ordinary consumer household item.
But I spent yesterday getting educated about the, er, well, online toaster community.
Among much else, there are toaster collectors, who have their own association; many toaster websites; a Toaster Museum Foundation; people who sell restored vintage toasters; and on and on it goes.
And there are elite deluxe luxury upper-crusty (!) toasters. Our friend John Camp (he's the novelist John Sandford) recommended the Dualit. That initially shocked me—John thinks he paid $250 for his. Two hundred and fifty dollars for a toaster?! But then I went to an inflation calculator site. The classic postwar American Toastmaster that Mathew Hargreaves recommended cost $23.50 in 1951, near as I can figure out, and that would be $204.93 today. (No wonder they were popular wedding gifts.)
I now know that the toasters seen in the famous "flying toasters" screensaver most closely resemble a General Mills "Betty Crocker" Automatic Toaster introduced in 1949 or thereabouts.
One thing I can truly say is that in all eight years of putting TOP together, I truly learn something new every day.
It's just that not all of it I need to know. :-)
Mike
Original contents copyright 2013 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Jack: "The General Mills Betty Crocker toaster was what motivated my family to move to Minneapolis in 1947. The food company started a small-appliance division to extend the Betty Crocker brand from food in the kitchen to appliances in the kitchen. My dad was hired to be in sales. I wish I had access to a Betty Crocker toaster today. The extension of the Betty Crocker name into small-appliances wasn't successful enough to extend the name outside the kitchen. Otherwise we might have seen a Betty Crocker camera. My dad however moved on to be involved with the marketing of Argus cameras, specifically the C3, which naturally was my first camera."
David Boyce: "Have a secondhand Dualit bought from a restaurant closing down about 20 years ago. Must be at least 30 years old now. Still going strong. Just worked out it has cost me about one cent a day in ownership costs."
lith: "Toasting indeed a heady mix of art and science which appears to be hard to get right. I like my toast crispy and golden brown on the outside, but still white and fluffy on the inside. Lordy, it's harder than you think.
"Most toasters, as Mike has pointed, take too long. I've noticed this, too, as I've grown up. Toast takes longer than it did in the Sunbeam my parents had as a kid growing up.
"The increased Toasting Time (TT) is a result of the decreased Available Toasting Heat (ATH), and thus ensures that the entire cross-section of the bread is dried thoroughly before the the surface even gets remotely browned. So you end with a mouth-desiccating shard of dried bread, with the consistency of that foam florists use to make flower arrangements.
"Even uber-expensive, Italian-designed, chrome-and-porcelain models with more knobs than a mixing desk have failed to produce adequate toast for me!
"The decreased ATH (and thus increase in TT) is possibly due to several factors (these are all based on my own musings):
- Cheaper elements, which radiate less heat, in order to cut down on perceive power usage. Probably, as mentioned, emanating from the same mythical monolithic Glorious Revolutionary Toaster Element Factory Number 12 in Shenzhen.
- Reduced heat in order to pander to our ridiculous OH&S notions of having 'cool touch' sides, so those of very little brain don't burn their poor widdle fingers on something that is designed to get hot.
- Wider slots, placing the elements further away from the bread. Heat, like camera flashes, is indeed subject to the inverse square law. This is due to the madness of designing toasters to accommodate all manner of silly bakery products like inch-thick 'Texas' toast, muffins, hunks of brioche, and slabs of Organic Macrobiotic Hydrodynamic Slow-Food Barn-Raised Bulgur, Spelt, and Wattleseed Turkish Sourdough.
"The best toaster I used was at boarding school, one of those big, stainless-steel mesh conveyor belt SOBs made by Hobart or Birko or something. Fierce heat, minimal TT. The only downside was that some idiot kid would adjust the speed while your toast was halfway through, and you'd end up with a slice looking like a Cokin graduate amber filter.
"Also, and I feel I can say this without hyperbole, this is most serious and important subject TOP has ever covered."
Mike replies: Really?! Even more important than which roadster is best-looking?!?
Keep this up and you can rename TOP to TMI.
Posted by: Dennis | Friday, 17 May 2013 at 11:35 AM
I would like to second the Dualit. I was given one for my 40th birthday. It is the 2 slot + toasted sandwich slot version. Walls stay cool, no fancy program settings to go wrong. In the UK there is a repair service so the toaster will not be hitting landfill for some time. The domestic product is a spin of from the comercial version that is almost ubiquitous in commercial kitchens in the uk. I am writing this on a lunch break and I can see two in the canteen here.
Posted by: Ian Goodrick | Friday, 17 May 2013 at 11:36 AM
I was surprised at all of the comments about people having unsatisfactory toasters - I bought the second-cheapest toaster I could find at Robert Dyas and i think it works just fine.
Maybe I just have very low standards for toast - now I'm self-conscious. How do I pixel-peep toast for quality ... ?
[I don't think it's that hard. What I want a toaster to do is toast bread reasonably evenly, to more or less the degree I prefer, and tolerably quickly. My current toaster takes an incredibly, frustratingly long time to brown bread, and the toasting is in stripes that are darker at one end. Engineering fail! --Mike]
Posted by: Jack | Friday, 17 May 2013 at 11:45 AM
Am I the only one who can't stop looking for a spelling error in the words "Automatic Toaster" in the picture?
Also, I almost wrote "Automatic Poster"…
Posted by: Kalli | Friday, 17 May 2013 at 12:07 PM
I always found that cooker grills were the best for toasting bread. You have to turn it over of course, but evenly toasted, eye-level control. And if you want to do things like toasted cheese (AKA Welsh rarebit) it's a doddle. And you don't need to reserve worktop space for another appliance
Posted by: Richard Tugwell | Friday, 17 May 2013 at 12:24 PM
Mike,
At our house we've been using a Cuisinart CPT-120r toaster for the past 6-7 years. It simply works well.
Posted by: Andre Moreau | Friday, 17 May 2013 at 12:40 PM
Enough said about toast, lets make a toast to the end of toast (on TOP) so to speak. Lets talk about something even less interesting the upcoming Olympus PEN E-PL6....greets, Ed.
Greets, Ed.
Posted by: Ed | Friday, 17 May 2013 at 01:09 PM
Ed - the E-PL5 is toast...
Posted by: Richard Tugwell | Friday, 17 May 2013 at 01:44 PM
Mike,
FWIW, I love these posts.
You know what they say...you can please all of the people some of the time, and some of the people all of the time, but you can't please all of the people all of the time...
;-)
Best,
Adam
Posted by: adamct | Friday, 17 May 2013 at 01:54 PM
Yup, ya should have known... (can't stop giggling!!).
Posted by: Bert | Friday, 17 May 2013 at 02:20 PM
I had a Dulit. I think I got it after it was used as a prop in on a shoot. They are great, other than the clockwork timer there is just this lever to eject the toast, no pop up unless you hit the lever hard enough to make the toast fly a couple feet into the air. With practice you can slam the lever with one hand and catch the toast in the other hand. Children think this is cool, house guests reconsider having you drive them places in your car, which makes it worth it for that alone. It is not that great at making toast but will last almost forever. Imagine that the Soviet union needed a militarized toaster for use in tanks and had it build in a shipyard, and the only spec was that it could be rebuilt in the field with no tools beyond a butter knife and a rock. It's Achilles heel is that every few years the heating element burns out , but with a butter knife and some resistance wire you can fix it in minutes. Of course my wife threw it out claiming it broke when I was away for the weekend and replaced it with a Krups (not to be confused with the Krupp railway gun people) which is a very nice toaster and does a good job on all sorts of bread and undoubtedly has a computer in it.
The Dualit is a professional grade tool but if you are serious about "using what the pros use" you want one of these
http://www.amazon.com/Hatco-TK-100-208-QS-Vertical-Toaster-16-Buns/dp/B004MEJMVS
It's the Kreonite of toasters, 960 slices per hour!
Oh and the most amazingly elegantly engineered toaster ever has got t0 be this
http://www.automaticbeyondbelief.org/
Posted by: hugh crawford | Friday, 17 May 2013 at 02:23 PM
Avoid plastic toasters.
Posted by: Brian S | Friday, 17 May 2013 at 03:18 PM
I hope I'm not violating the terms of my membership, but I did want to say that the one Dualit that Consumer Reports has reviewed did not score well. However, more expensive toasters in general did score better - most of the best for performance (as opposed to durability, looks, etc.) seemed to be in the $75 - $100 range, with one or two cheaper ones.
Posted by: David Bostedo | Friday, 17 May 2013 at 03:28 PM
http://www.condenaststore.com/-sp/Someday-man-will-find-a-peaceful-use-for-my-machines-New-Yorker-Cartoon-Prints_i8542673_.htm
I have no useful advice on buying a toaster but this is one of my favorite New Yorker cartoons of all.
Posted by: Mike Plews | Friday, 17 May 2013 at 03:38 PM
Actually, I found the whole toaster discussion very interesting!
Next should be blenders, then perhaps microwaves; talk about making a hard right!
Posted by: Fred | Friday, 17 May 2013 at 03:55 PM
I've got my parents classic old toaster -- all steel and Bakelite. But the problem I face is, who's going to repair it? Those shops are all gone now...
Posted by: Joseph Holmes | Friday, 17 May 2013 at 03:58 PM
I once blew up a toaster. Not by the traditional and somewhat hazardous method of poking it with a knife when it was still switched on, but by connecting it to a cheap and nasty generator which relied on the load (whatever it was powering) being big enough to keep the voltage under control.
What I didn't realise was that even when not in use the timing circuit for the toaster was powered up, and a capacitor rated at 250 volts burned out under the 280 volts the allegedly 240 volt generator supplied, when something that only used a watt or two was the only thing plugged in.
I was very surprised to see smoke pouring out of the toaster, when there wasn't even any bread in it.
Derek, the owner, returned the generator and got his money back. I wrote a letter to the shop about how likely to cause a fire it was but I don't think I ever received a reply.
A pity it was Derek's girlfriend's toaster...
Posted by: Roger Bradbury | Friday, 17 May 2013 at 04:45 PM
My first job was working for Oster (the blender folks) who later merged with Sunbeam. I was in the small appliance repair division and well remember that folks used to get their toasters repaired rather than send 'em to the land fill.
If there was a complaint about the quality of the toast folks could come in and complain in person.
Some things "back in the day" really were better...
Regards,
Jim
Posted by: Jim Hart | Friday, 17 May 2013 at 05:44 PM
Thanks for reminding me of the Flying Toaster screen saver from After Dark Software. Of course, I liked it immensely. But I liked another screen saver better (probably because I had put off starting therapy.) In Mowing Boris, if you remember, kittens frolicked around a pleasant lawn until the evil Boris came along in his riding lawnmower. Sound effects were quite good when he caught up with a kitten. Finally the kittens would revolt, take over the lawnmower and chase Boris around the lawn. Sick, I know. But not as sick as the truly sadistic (but delightful) one called Mime Hunt. I would guess that you have some readers who might remember Mime Hunt, and that that would say a lot about them.
Posted by: Jim Richardson | Friday, 17 May 2013 at 08:44 PM
Hey, my Mother has a toaster that was given as a wedding gift, about 60 years ago. It still works perfectly - American made of course. I had some toast from it a few days ago, Still perfect toast.
American made, the best ever stuff, keep bringing it back with 3D printing and more.
Robert
Posted by: robert harshman | Friday, 17 May 2013 at 09:18 PM
Obligatory Red Dwarf snippet http://www.youtube.com/watch?v=LRq_SAuQDec
Posted by: Ed | Saturday, 18 May 2013 at 05:52 AM
I bake bread. For toast, I just slice off a chunk and pop it in the oven. Don't need no stinkin' toaster.
Posted by: Dogman | Saturday, 18 May 2013 at 07:25 AM
My KitchenAid toaster does just fine!
Here it is in silver, but mine is white:
http://www.amazon.com/KitchenAid-KMT211CU-2-Slice-Toaster-Countour/dp/B003TSVJFK/ref=sr_1_1?ie=UTF8&qid=1368890649&sr=8-1&keywords=kitchenaid+ktt340
Posted by: Darr Almeda | Saturday, 18 May 2013 at 10:28 AM
It's not rare to find a basic toaster that doesn't toast well. You'd think it would be simple.
We were given a 4-hole model with wide openings that can accommodate bagels or buns. It has nice temp knobs for each pair with electronic "soft touch" buttons for Cancel, Defrost, Reheat and Bagel.
When toasting is done, bread stays so low in the machine you can hardly fish it out. So, it toasts completely, right? No, one edge doesn't get toasted. Sold by the Food (TV) Network.
Posted by: David | Saturday, 18 May 2013 at 11:36 AM
Joe Holmes
I think small appliance repair is not that uncommon in Brooklyn, if J&R on seventh won't fix it, Father & Son appliance repair sounds like a subject for one of your series like Custom Machinery or The Booth.
Roger Bradbury
Those new fangled appliances are so darn fragile. I once had a girlfriend who lived in a former garment factory in NYC. All her appliances in the kitchen were old, and she said that the outlets would kill anything that was "new". I tried plugging in a clock radio (I take "don't try this at home" as a personal challenge) and sure enough it made a squawk and started smoking. It turned out that the circuit the kitchen was on was still wired for direct current which was common in parts of NYC until a few years ago.
Posted by: hugh crawford | Saturday, 18 May 2013 at 01:59 PM
Mike - To disarm those who complain about your OT's, maybe you could do a "spread" (unintentional pun) of said toast and toaster, efix data and all, using your D800.
Posted by: CMans | Saturday, 18 May 2013 at 02:24 PM
I've given up on toasters, myself. When I want bread toasted, I broil one side in the over. Imperfect, but better than the carbonized or barely warmed slices I got from the old toaster.
Posted by: James Sinks | Saturday, 18 May 2013 at 03:44 PM
As I said in an earlier post, I am not expert on toasters.
This is not a toaster but it does make terrific toast along with being a very good convection oven.
Not cheap but nice. A family member has one and loves it.
http://www.amazon.com/Breville-BOV800XL-1800-Watt-Convection-Toaster/dp/B001L5TVGW/ref=sr_1_1?ie=UTF8&qid=1368935172&sr=8-1&keywords=breville+the+smart+oven
Posted by: Mike Plews | Saturday, 18 May 2013 at 10:57 PM
The editor,
The Online Photographer,
Online
Dear Sir,
Re: Toasters
I cannot dispute that "toasters" are definitely not the topic of a photography "blog"; and, hence, are definitely OT ("off topic"). And I do believe that your toasters posts did indeed seek to edify and entertain your blogees (or, as I prefer to call us, "readers"). Indeed, I was so edified and entertained.
Nevertheless, I must complain about the quality of the editing of the comments posted by your readers.
Toasting bread is one of the more straightforward human past-times, especially in Western society where the making (and, indeed, the slicing) of the bread is generally left to qualified professionals. The process of toasting involves no more and no less than the application of a heat source to one or both sides of a slice of bread for such time as is necessary to burn some or all of the surface or surfaces presented by that side or sides of bread; the extent of the burning is - of course - wholly a matter of subjective taste.
I am aware of the tendency of photographers (especially amateur) to place more emphasis on discussing their choices of photographic tools than on the scientific and artistic processes involved in the past-time known as photography; it is generally a pleasant, and harmless tendency; and I have been known to engage in it myself.
But I must insist that the detailed discussion arising in your readers' comments to your blog of the design features of their personal choices in creating heat sources by passing electric currents through resistance and applying them to slices of bread is JUST TOO MUCH! It is neither pleasant, nor harmless; but it is banal, and boring, and moreover demonstrates nothing more than the DECLINE AND FALL OF THE VERY SOCIETY IN WHICH WE LIVE.
Are we reduced to discussing toast?
If you are unable wholly to edit out these types of inappropriate comments from your blog, I strongly suggest that your next OT post return to more sophisticated topics, which will attract an intelligent and meaningful discussion - this is for the good of society and humanity as a whole. Appropriate topics might include: motor vehicles, audio systems, and cellular telephones.
Assuming that you will follow my suggestions, I look forward to continuing to read your blog in the future.
I, sir, sincerely remain your faithful blogee,
Bear.
PS. I use a 'Sunbeam' toaster, which takes two slices only but is extra long, and takes English muffins. The 'defrost' setting is not very good, and I have to microwave frozen bread first. B.
Posted by: Bear. | Sunday, 19 May 2013 at 02:23 AM
Hugh Crawford -- Father and Son Appliance Repair sounds like it's worth a trip whether I take my toaster or not. "This is me in my younger days I have to get some new pictures." There are far too few places like that any more.
Posted by: Joseph Holmes | Sunday, 19 May 2013 at 09:02 AM
As someone who occasionally builds small furnaces for work, I now feel a certain compulsion to build a toaster. What could go wrong, aside from burning down my house?
Posted by: Nicholas Condon | Tuesday, 21 May 2013 at 03:17 PM