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Saturday, 10 September 2011


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What's even more interesting is that Nikon apparently refers to an article in Nikkei, mentioned here by Reuters, where the price point was revealed.

That is, "the company will price the mirrorless camera plus lens at 70,000 yen-100,000 yen ($900-$1,300), which is on a par with rivals' offerings".

So, what now? Nikon is going to price the camera at $500 or $1500 just to avoid being put in the quoted price bracket?

(PS. Thanks to Petapixel for pointing out the article.)

Mike called www.bythom.com "The World's Best Nikon Site" which I take (very) slight exception to. But only in that calling it a Nikon site limits its appeal. Thom covers other brands (though to far lesser extent) and comes across as entirely objective in covering Nikon and is definitely not a 'fanboy' in the pejorative sense (which I don't think you were suggesting). Frankly, when I specifically want to know the straight dope on a Nikon product, Thom is the guy, just like Michael Reichman at www.luminous-landscape.com is the guy for Canon information. Both are expert on the respective platforms and provide good insight as to the actually usability of the respective makes.

(singing to the choir again... good thing I love the sound of my own voice (g))

Westerners want "trophy cameras". Who knew.

I think it's inaccurate for people to say that companies like Nikon need to think harder about the US market as if it's somehow the most important one. The big market for luxury goods is now China.

This is on the heels of this Bloomberg article as well,


Stockholders are not going to like decreasing market share.

It is going to be interesting to see how things unfold.

Personally, I don't see myself needing to upgrade for a few years - I just bought a second D700 (dealer demo, cheap, with full warranty) and can't think of anything that Nikon might add to a D800 that might make me want to swap bodies. There's a few things I'd like changed, but not enough to make me cough up the four-and-a-half large that Nikon Australia will ask for the D800.

I MIGHT be swayed into getting a D400 (or whatever it's called) as an upgrade to my D200 if I ever need to shoot serious DX again, but I'm as happy as a pig in mud with what I have.

Which I guess, a lot of people who aren't digital gearheads are - the current outgoing crop of bodies from every company are awesomely good. Way better than most of the people using them are, or will ever be. That's sort of sad, in a way.

(I specified 'digital' gearheads, because underneath my photographer hat is a serious nutter for finely made, precision machinery - I like old cameras. Not that I own a lot of them, but I'd like to.)

I wonder what a camera would look like these days if Apple designed it?

I suspect an Apple camera would look like an iPhone ...

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