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Wednesday, 21 September 2011


Bah humbug... But gotta love one of the lines in the video - deliver sharp, steady images even in bright sunlight. Sure, they were talking about the EVF, but if you were not paying attention you could go W**?!?

Actually, doesn't look half bad ... . Nice quality (solid) build look to it as well. (Video's music was quite good too!)

It's almost like someone at Nikon is saying, "See, we told you mirrorless system sux. Here, let us prove it to you..."

BTW, wasn't V1 short for (Hitler's) Vergeltungswaffe 1?
Not really successful they were.

USP (Unique Selling Point)....not the camera nor it's (playfull) features but the possibility to use AF-S and newer Nikon lenses with full AUTOFOCUS with the adapter. Now consider that with a 600 mm AF-S x 2.7 = 1620. Nice! And that at a whopping F 4.0 if needed. Sometimes small sensors rule and in tele ranges they rule especially. I guess the ultimate papparazo lens and camera. Great thinking Nikon!

Greetings, Ed

Mike I've noticed that your equipment postings tend to get more comments than the 'art and craft' related ones too.

Mike: Congrats on 30k hits. You deserve it. I've recommended TOP to people who don't care about photography, as an example of how to run a good blog. You're doing a great job. Keep it up.

Wow. 60fps at full resolution. Wow. When I did video, we used to lust after cameras that would shoot 60fps at video resolutions. At 10+ megapixels, though?! Just wow!

The limited appeal of short, crispy slow motions shots aside, the game changer here is that the decisive moment in DMD just became a matter of post-production. In the same way that raw files and huge dynamic range let you pick your exposure after the fact, this camera lets you pick the moment of the photograph. For anything in front of your lens that is moving, you now get to choose which millisecond slice of its story you print. A lot changes in the blink of an eye, and while you blink this camera is still working hard taking gorgeous photos. Wow.

These are going to sell like hot cakes. The fact that regular readers of T.O.P., D.P. Review, ByThom, etc. are totally dismissing this system as a useless toy indicates that Nikon hit the target market squarely on the head.

My wife would love one of these for Christmas.

Heck, because of the extremely fast and accurate focusing, *I* would love one of these to photograph my children. The new hybrid "video with snapshot" feature just seems awesome to record family & friend moments. Facebook just makes that even more fun and useful.

The commenters on this site are completely missing the point. The target market for this system is much, much larger than the one for Panasonic GF3 or Sony NEX 7. If Nikon doesn´t fumble distribution and pricing, Nikon 1 will outsell micro 4/3 by huge numbers.

Just go and try to explain to my wife that f2.8 is too slow and she really needs and f1.4 lens. Go ahead, I dare you!

It appears that Nikon is selling pictures more than hardware. No mention of megapixels -- a good thing.

Do Nikon lenses twist left to mount and right to remove?

Well, I don't know whether this will be a success or not. Not sure it changes everything either, since the last time I expected change towards the end of '08, not much did.

But I do know that at least the J1 is available in pink, and that would be a good enough reason for me to get one. I mean, at least I would know the color is pink without a month and a half of research, testing, learning its idiosyncrasies, and using it. All else is an expensive gamble.

There are many things I consider wrong in this camera as pointed out by many: slow lenses (but more lenses are to be expected, I presume), EVF not on the side, no body-integral IS. Still, the phase detection AF on the sensor plane, and the speed are real breaktroughs. In particular the former makes me think that the pellicule mirror system will have no future.

As Thom Hogan has pointed out, for its intended market (not us), there's no excuse for not having direct WiFi connectivity to Facebook, Flickr, etc.

With that, Nikon would be a leader in that market.

One small step for Nikon, one giant leap for casual kid and pet action photos.

Are they targeting moms? But why the ugly styling then? Even in pink (http://www.kenrockwell.com/nikon/nikon-1/index.htm) it doesn't look any better.

But I understand the mixed feelings, on one hand the camera has some great features (speeed, PD-AF) and on the other not that great (big lenses, limited controls). And price! Why do mirrorless makers think that these camera have to be expensive? I thought that removing the prism/mirror was going to bring us cheaper high performing cameras but alas obviously they try to milk the cow as much as they can on this new trend.

I'd really like to see this camera in action. The burst modes might be very handy for street photography and events. Many times on the street you are setting the camera to some preset solution through manual controls. The V1 in burst mode could be much more effective in highly dynamic situations.

I could have saved Nikon a lot of money in marketing.

Clearly the slogan should have been: "The smart camera for stupid people".

But I don't mean that in an entirely negative way. After all, that's what the Brownie was about wasn't it?

The design decisions Nikon has made are actually quite interesting. A lot things in this camera appear initially appealing to enthusiasts, but they have all been harnessed for amateur needs. I think that, in part, explains the negative reaction from our crowd.

As a sometimes Cartier-Bresson wannabe, I am definitely going to check this out when it comes to a store near me.

Speed: Yes, they turn the correct way. At least, given the location of the lens release button, I find it's easier for a righty to dismount the lens one-handed by turning clockwise. But I don't want to start an OT flamewar on Nikon vs. Canon here, so let me qualify the "correct" with an "in my humble and worthless opinion" ...

P.S. one of the few annoyances of switching from Nikon (film) to Sony Alpha (digital) was retraining my brain re: lens dismounts. The button is in the same place but you turn counter-clockwise. I find that, unlike the one-handed Nikon, I really have to hold the camera with my left hand and hold the button in with my left middle finger while turning the lens with my right hand. But maybe that's just me.

P.P.S. Pentax also did the correct thing (IMHAWO) for one-handed dismounts: like Canon and Sony, their lens dismounts CC, but the button is on the right side of the mount, where you can push it with the side of your right thumb.

We now return to the regularly scheduled on-topic comments.

P.P.P.S. My wife would buy one of these things in a heartbeat if we had the money.

I tend to agree with Thom Hogan on this camera. You know, wait, and see. Some reports indicate good ISO performance, which will counter the slow lenses. The viewfinder is reported to be quite nice, and is not in the center, so the camera being about the size of a Canon G series, noses will probably clear the LCD. And, I'm somewhat surprised that no one has commented that the design has a certain ... Leica-ish feel, and everybody knows how ugly Leicas are. 8-)

So, count me in the small group of TOP readers who is intrigued, though the "Hitler rant" does seem appropriate.

Thom Hogans latest comments (http://www.bythom.com/) "You can quote me". are quite to the point.


Nice video ... I can see consumers being very impressed with it. I love the idea of capturing full res stills during video recording myself. (My NEX doubles as my video recorder).

I agree with samm cooper and beuler. I think this camera is going to be a huge success - nikon will have to open another factory to meet demand once purchasers realise what it can do.

"Sharp, steady images, even in bright sunlight." Funny.

Speed -- no, other way. Unless my muscle memory is betraying me. But I've changed a lot of Nikon lenses since 1980, so I think I've got the motion down by now.

I know it is traditional to bash Nikon's marketing, but that is a very effective advert. The target market seems to be people frustrated with compacts, but not wanting to get an DSLR. Of course that includes the M43 crowd, but there are so many millions more who hate the fact that their compact has outrageous shutter lag so they always miss the moment. Those people (my mother is a good example) do not consider themselves "photographers". This camera has several apparently new features that will appeal to them. The combined video / photo option looks appealing as well.

bueler -

You have some insight into this camera that I haven't thought about yet... Thanks!

You also raise a very important though -- "If Nikon doesn´t fumble distribution and pricing..." But being Nikon, they most certainly will.

Did you notice the still pictures are represented as strip of 35mm half frame slides?


Oh well. The naysayers will complain. The fan boys will swoon. And Ctein will ignore both and make beautiful prints....and smile.

It's great for grandmothers who can't seem to take a photo with anyones eyes open (namely mine). I'm sure this model will do modestly well as there are more grandmothers than photography enthusiasts.

BTW I'd like to label this camera a DyMD "Decide YOUR Digital Moment".

Hmm, Christer,

ask the relatives of the many that were killed in London towards the end of WW2 how successful V1s were.

Sorry, but couldn't let that one by without comment.

p.s. don't find the cameras in question particularly appealing

The only thing that really annoys me about this is that they didn't put all of these features (that I'm not the target market for) into a 4/3 compatible body. There's already a market, there's already an installed base, there are already people with lens investments and whatnot; it would be so easy for someone with, say, an EP1 to decide to upgrade to a Nikon V1 if they could keep all their lenses...

I don't really care that they're putting in features I don't need, but going in the direction of incompatibility just seems foolish.

If they put EVF on the side, they'd put it on the wrong side for me; I'm left-eyed. I sometimes think I wouldn't recognize a histogram without smudges overlaying it.

The above ad looks remarkably similar to something Apple would make. Maybe the camera makers are learning a few tricks! Certainly there's enough derision here to make me think Nikon is onto something with this!

Retired pro. Sorry Nikon--I stopped at DX2 and D300. Have moved over to Fuji X100. Since 90% of the photographs I take today are with a 35mm lens the X100 is fine. Images are placed on the web or on my walls--16x20. I don't need/want video/sound. I do still photography. The X10 by Fuji is calling me. Goodby Nikon.

It looks like a neat camera to me, and one I would probably enjoy using. For me personally, it does not seem compelling enough that I will want to go buy one, but I can see myself following it with interest.

Did anyone else notice that the music in this video is a ripoff of Sufjan Stevens' "Chicago"? Here's a link to the song on youtube: http://www.youtube.com/watch?v=azGIf74ICmw

I suppose they changed it just enough so he can't sue.

I fail to see the argument that this new Nikon system is not hitting at the same target market as m4/3 and/or the Nex. How could it not be the same when the cameras and lens sizes are - despite the FAR smaller sensor - more or less the same?

To the consumer, looking at these cameras in a row on a shelf, they will look exactly the same. Which one they will buy will depend mainly on prettiness, brand recognition, price and the shop's recommendation, which in my experience is directly related to how much sales commission they will get from the camera company.

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