Can you help?
I write very few press releases for the goings-on at TOP; my original goal was to do three a year, and I have never hit that mark. Many companies (or ventures of any kind—TOP is not incorporated) either send too few press releases (none) or too many (when I was at the magazine, there was one company of which I used to say, "If someone at xxx farts, they'll send out a press release about it"). The time for press releases is not just for routine PR, but when something extraordinary happens that really warrants it.
But occasionally we do something that really is unique and original, that hasn't really been covered in the literature or elsewhere.
I think Peter's article about Voja are one of those times, so I've prepared a press release about it. I'll be working for most of the rest of today to send it out to whoever I can think of.
Download Voya-Mitrovic-Press-Release
Could you help? Could you please pass the PDF along to at least one other person or organization? There's no condition on who it might be: an individual, an organization, your local newspaper, other photo websites, or other forums or discussion sites you visit. Anybody you can think of who might be interested or in a position to spread the word.
Thanks very much!
—Mike, TOP's semi-competent pro tem advertising & publicity corps
Submitted to www.mlive.com
Posted by: Edward Bussa | Wednesday, 18 August 2010 at 12:49 PM
Hi Mike,
I'll be more than happy to pass along your release to my few, tenuous media-type contacts.
Peter's piece on Voja was a joy to read, and very characteristic of what T.O.P. is all about. You have created something unique, and very valuable this blog. Keep up the great work!
Best regards,
Dan
Posted by: Dan Gorman | Wednesday, 18 August 2010 at 01:40 PM
Glad to help. Peter's post is an absolutely wonderful piece and is required reading. The PR is being sent to the New Orleans Photographic Society ~150 people and a few other friends who've retreated from the dark and now work with mega pixels.
It would be interesting to learn how the collaboration between photographer and printer is evolving in the digital age.
bd
Posted by: Bob Dales | Wednesday, 18 August 2010 at 01:46 PM
There you go Mike, a post specially for TOP´s press release on my blog.
Paul
Posted by: Paul | Wednesday, 18 August 2010 at 02:47 PM
I'll do better...I'll share it on Facebook :-)
Posted by: Thiago Silva | Wednesday, 18 August 2010 at 04:22 PM
It is worth noting that the origin of the word amateur is from the Latin amare "to love" or someone who does something for the love of it...not always a profesional characteristic. Steve Willard
Posted by: Steve Willard | Wednesday, 18 August 2010 at 05:11 PM
I will post it on my blog.
Posted by: Christopher Lane | Wednesday, 18 August 2010 at 06:40 PM
Great portrait of one of my favourite photographers....thanks so much.
Ann
Posted by: Ann | Wednesday, 18 August 2010 at 07:30 PM
If you're going the pronounciation route you might as well add the surname part (Voya Mitrovich)
Posted by: Jernej | Thursday, 19 August 2010 at 06:03 AM
Perhaps it's time to set up a Twitter account for yourself, Mike. In all seriousness, Twitter is very good for this sort of crowd-sourcing work. Give it a go. You'd be surprised how effective it is.
Posted by: WLH | Thursday, 19 August 2010 at 07:34 AM
Published your press release on our blog. Hope it helps!
Posted by: Amin Sabet | Thursday, 19 August 2010 at 01:49 PM
Thanks very much to everybody who helped!
All best,
Mike
Posted by: Mike Johnston | Thursday, 19 August 2010 at 01:59 PM