A couple of thoughts about the Apple Watch, pursuant to all the comments:
1. It's not a watch
2. If you think about it, it's only for people who don't currently wear a watch. If you already wear a watch, you're sort of excluded from the target market, right? You can't wear two watches without looking like a nerd. (Correct me if I'm wrong, those of you who wear two watches.)
So the comments got me to thinking about something else, which is: I'm an Apple loyalist. I probably wouldn't be a writer if it weren't for the Macintosh. I don't buy everything Apple makes but I tend to go along with the program. I'm on my second iPad and I absolutely love it, for example—I do 90% of my book reading on it, I use it to communicate with my girlfriend, and I love to look at pictures on it. Part of the reason I want an Apple Watch is because Apple is putting it out. And that's not irrational on my part—Apple products have been almost uniquely rewarding for me, over the course of multiple major purchases.
Apple, however, is one of only a few companies I've been able to be loyal to.
This is strange, because given my personality you'd think I'd be a brand partisan with everything. I got wrenched away from Contax, the brand of my first camera, more or less against my will—and of course you can't be a camera reviewer, which I was for years, and be a brand bigot. (I do notice glimmers of brand loyalty sprouting up towards Fuji these days. People keep asking me for a review of the X-T1, and I can't write one. Know why? Because I really love the X-T1. Wouldn't be fair to write a review in the state of mind I'm in. I need to wait till the shine wears off.)
I really wanted to be a brand loyalist with cars, but the car companies keep thwarting me. My mother had several Honda Accords, so when I went to buy my first car, I wanted a Civic—but, at that time, they were hot, and all the dealers were slapping a $3,000 markup on them. So I bought a Mazda instead. Then I tried to be loyal to Mazda, but I kept getting thwarted there too—not once but twice when I went to buy a new car, Mazda was temporarily out of products to sell to me. The second time, I was told all I'd have to do was come back in three months. Which doesn't help at all when you're coming off a lease and have to turn your old car in on a specific date.
Last year, I bought my current car, an Acura ILX 2.4. I absolutely love it—it's not perfect, because it's wrong wheel drive and Honda has a long and staunchly defended history of designing poor seats, a tradition which of course is carried over into my Acura—but the drivetrain is to die for, and the stick shift is like buttah. It's even built in Indiana, the State where I was born. The ILX 2.4 is a Honda Civic Si for old guys, so it fits me to the proverbial T.
I like the ILX 2.4 so much it's like they built a car just for me. And the better engine was available only with a stick shift! Yeah—finally, a car company that understands. So I figured maybe I was about to become an Acura loyalist.
Then what happens? Honda just announced that the 2016 ILX won't even offer a manual transmission option. Much less make it the only pairing with the better engine.
Damn. There goes that. I won't be buying another car till 2019 or so, but with the stick in the ILX so ignominously dumped, the takeaway is that Acura doesn't understand guys like me after all—which in turn means I'm probably fated to become a brand nomad again. Oh well. Maybe in 2019 I'll buy a GTI.
I wish I could be a brand loyalist. I'd love to have stuck with the same make of camera since 1980, the same make of car. Maybe I'll be able to settle down with Fuji. But, truth is, Apple is an anomaly in my life—a company I've stayed loyal to for years. The way things are these days, you just don't have that opportunity with too many things.
Original contents copyright 2015 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Roger Moore: "I think you're wrong about the Apple Watch. Some people who do wear watches will get it as a replacement for their existing watch. It isn't for serious watch fanciers, but it makes sense as an upgrade for people who wear less expensive watches. It's a quite logical upgrade for people who like gadgety digital watches, for instance. And some people who don't wear watches because they don't care that much about telling time might be convinced to wear them to get all the features you get with a smart watch."
Holger Fehsenfeld (partial comment): "As a collector of mechanical watches I always wear two watches. Surely some people do ask 'Why the hell do you wear two watches?' My answer: 'same reason why women wear two bracelets.'"
[To read the complete text of partial comments, please see the Comments Section. —Ed.]
Shelley Stallings: "I too have experience much joy and happiness every time I have purchased an Apple product. The first one an Apple II way back when (1984), since then 23 Macs (12 of these gifts to my wife, my daughters and grandchildren) five iPads (again four of these gifts) and numerous Apple Writers and LaserWriters. I am phone phobic, so have never bought an iPhone. But I find it quite amazing how Apple (thank you Steve Jobs) and its thousands of talented employees have succeeded time after time in designing and manufacturing such useful and quality products. No other brand has been able to do this for me over the decades. The closest camera company to providing this level of quality is Olympus with their original OM-1, OM-2, OM-3 and the beautiful OM-4T."
Mike replies: Olympus is one company that I could have been brand-loyal too over the years, if I had started there, all the way to the current E-M1. It has made cameras I've really liked all the way from 1980, when I got into photography, to now.
Bruce Rubenstein: "I started reading this piece and then all of a sudden it morphed into an Andy Rooney segment. Very strange."
Bron: "Personally, I wear a watch, analog face, as early training makes that easiest to read. Apple watch, is, as a watch, quite intriguing due to the vast amount of individual customization, both in faces and dial, but in complications that can be added or removed as suits. I think the basic design, similar to the 'Tank' design from early in the history of wrist watches, vey elegant. The possibility of a Wily Ethelbert Coyote, a Dumbo or a surreal, Daliesque face; I may have to learn coding. All that other stuff is interesting, but I'm delighted by the software driven watch faces."
Stephen Scharf (partial comment): "Regarding Honda car seats...well, yes and no. The fair share of car seats in Civics are pretty forgettable (with the exception of my '86 CRX Si), but the car seats in Acuras are actually very nicely designd and very comfortable. The seats in my 2007 TSX (original version) and my 2008 TL Type S are beautifully made and among the most comfortable I've ever sat in (including the Nissan Altima's Zero G seats). Unfortunately, the ILX is an exception with respect to Acura seats. I drove an ILX for an entire week through the Eastern Sierra when my TSX was in for an AC repair, and the seats in the ILX, unfortunately, are much more Civic-like than Acura-like."
toto: "If there's one brand that deserves loyalty, it's TOP!"
Mike replies: Thank you toto.