Kevin Purcell noticed that on the anticipated compact Tokina AT-X 24–70mm ƒ/2.8 PRO lens, a full frame lens for Canon and Nikon mount, a setting for 40mm is marked on the barrel in addition to the "traditional" focal lengths of 24mm, 28mm, 35mm, and 50mm.
Either they're trying to appeal to the legions of fans of 40mm prime lenses, or 40mm is going mainstream. To quote Outkast, hey ya. (I got turned on to 40mm normal lenses by Sally Mann, and have been an aficionado of them ever since. Standouts include the Minolta M-Rokkor 40mm ƒ/2 in Leica M mount, the Olympus OM Zuiko 40mm ƒ/2 pancake, and the Panasonic 20mm [40mm-e] ƒ/1.7 for Micro 4/3.)
The new Tokina zoom will cost about $1,300 (unconfirmed), has 15 elements in 11 groups, and weighs 1,000g.
And by the bye, the U.S. Tokina importer changed its name from THK Photo Products, Inc., to Kenko Tokina USA, Inc., as of April '13, to bring it in line with the name of the parent company. Based in Huntington Beach, California, Kenko Tokina USA is a subsidiary of Kenko Tokina Co, Ltd of Tokyo Japan. It imports Tokina lenses, Hoya filters, SLIK tripods and Kenko photo accessories.
Contrary to rumor, Tokina was not founded by former Nikon engineers who wanted to market more adventuresome designs—that was Kino (Kiron), according to Camerapedia.
(Thanks to Kevin)
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Featured Comments from:
Arne Croell: "Forty millimeters is of course the focal length closest to the format diagonal (43mm) for the 35mm/FF format. It is interesting to note that for medium format and large format the common 'normal' focal lengths are much closer to the format diagonal—80/90mm for 6x6/6x7cm, 150mm for 4x5", 300mm for 8x10". The focal lengths equivalents of 50mm, i.e. slightly longer than the diagonal, exist (105, 180, 360mm), but are not as common."
Chad Thompson: "The only 40mm I've ever loved...Voigtländer 40mm ƒ/2 Ultron. More accurately, the only one I've ever owned. It's so tiny and renders scenes quite beautifully. Also that silly little thread-in close up lens that comes with it has saved me on more than one occasion."
ginsbu: "Speaking of, Panasonic is offering $80 off the 20mm now…."
Steve P.: "Don't forget the 40mm Voigtlander Ultron SL II. I've got one on my D750 and none of the other lenses are getting much of a look-in at the moment. I can't help but marvel at the sheer quality of the files from such a compact package."
Rod Thompson: "Favourite lens for Fuji...27mm (40mm-equivalent). I like this more on my X-E1 than the X100 due almost entirely to the 40mm rather than 35mm point of view. Possibly sharper than most other Fuji lenses (see Photozone review) and nice look as well. I have the 60mm, 14mm and 18–55mm and this little guy stands proud."
Adam Weaver: "I think the 40mm setting is a wink to the old souls who look down through a Rolleiflex 75mm and say 'Just right....'"
Hans Muus: "My Fujinon 27mm ƒ/2:8 has a lot going against it. It doesn't have the aperture ring that works so very pleasantly on the other Fujinon lenses; attaching a lensehood is virtually impossible, and it looks and feels plasticky. But each time I use it because of its ideal angle of view (40.5mm equivalent) its images surprise me. I simply love the way it draws, reminds me of the (what was it, 75mm ƒ/3.5?) Tessar of my Rolleiflex T."