In the newest addition to the "Items for Sale (Con't.)," the Leica M7 and lens, there are two pictures of the camera from slightly different angles. As a quick-and-dirty test of two different cameras for web use, which picture do you like better, top or bottom?
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Peter Wright: "On my 13" MacBook Air, the top shot is definitely better (sharper, more contrast, and more dof). However, you could really use either camera for on-line sales. (By the way. Does John know you are selling his M7 and 35mm? ;-) If I didn't already have an MP I would be buying!)"
Mike replies: Yes, I'm selling it on consignment for him. The camera and lens have resided on my shelf for the past four years.
Most people preferred the top shot. So the lesson is, people like a bit more contrast. To end the suspense: The bottom picture was taken with the Fuji X-t1 and 23mm ƒ/1.4 lens, and the top one was taken with the iPhone 6+. Not a controlled comparison, and not rigged; I simply shot each as I have all the other product shots, hurriedly and with no particular care, and then gave each one minimal processing to 800 pixels wide. The Leica M7 (you have to specify...I agree with Ned W that "M7" means Mamiya 7!) was in the same place for both shots but, as several people noticed, the camera position is not exactly the same for both, which has various effects, not least of which is that the iPhone 6+ shot needed more vertical correction. Several people saw the resulting distortion.
But it's surprising that overall, more people preferred the top (iPhone) shot, which does have a little more contrast.
I don't know though...should a guy who writes a photo blog be taking equipment shots with an iPhone 6+?!? Doesn't seem...seemly. I'd like a little more control than that...over focal length and aperture particularly, and I'd like to be able to shoot RAW to give me more dynamic range when I need it. In studio settings, classically, photographers control dynamic range with lighting, and can match any material. But these are quick-and-dirty shots taken with overhead lights.
"Existing" light...the light that exists in my basement. :-)
I'm leaning toward the Panasonic LX7 at the moment. It's got a (very) fast lens, a small sensor, and good IS, and it's quite cheap right now at $328. (The world changes so fast...remember when the LX3 was the hot ticket and Panasonic couldn't keep the pipeline filled? People agonized and complained, aching to buy one at $600 or more.)