Before I start not being a Fuji fanboy, I thought I should pass along this nice link about my beloved camera, the X-T1: "The beautiful blueprints for Fujifilm's camera of the future: The inside story of how the excellent X-T1 came to be," by Sam Byford at The Verge.
Editors can't help but edit—sorry—and if I were editing that piece we would have, ah, discussed the weak intro. "Photography has been around for close to 200 years and...the basic idea behind a photograph hasn’t changed much. Cameras are a pretty mature technology...." Um, well, there was this little switch from film to digital I'm sure you've heard about, only a few years ago. If that wasn't much of a change, I don't know what would be.
But shut up, inner editor. I'm being picayune. Don't mind the minor misstep at the start—plow ahead; it's a good article. They directly interview three principals from Fuji: camera designer Masazumi Imai, GUI designer Nanae Sakuma, and Toshi Iida, product manager for the X series.
A few teasers 'n' tidbits:
• The look of the camera was based loosely on the Fujica ST-901 of 1974.
• Iida-san says Fuji wanted to break the perception that OVFs are superior to EVFs.
• Imai-san says the design is "flat and straight and based on 'good-old-days' camera style," and then makes the perhaps surprising admission that the camera is "very simple, not so ergonomic."
• They trace electronic controls back to the Minolta 7000 of 1985, and analogize it to automatic transmissions in cars—and we all know how that pushes my buttons. I disliked the Minolta 7000, too.
• "The team agonized over countless minor decisions that all add up, and it’s impossible to satisfy everyone," Sam Byford writes of Sakuma-san's difficult task.
• The article adds that "although the X-T1 feels like more of a complete package at launch than its predecessors, Imai says the team has already collated a list of 140 potential improvements based on customer feedback." For instance, apparently Fujifilm has gotten plentitudinous complaints about the too-small buttons that aren't tactile enough.
• There's some interesting defenses of the APS-C sensor size. One bit of feedback that might come as a surprise? That pros don't care about the size of the sensor. Not so sure about that, but okay.
As I say, very interesting...even if you're not an X-T1 fanboy.
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Featured Comments from:
Adam Lanigan (partial comment): "Not that quantity is any arbiter of quality, but I took three times as many photos in the past year with my X-T1 than in any prior year with whatever combination of film or digital gear. That to me just shows that the X-T1 has finally become that 'take everywhere' camera for me—it feels odd to leave the house without it."