Compacted Leica: the big change in the new Leica M10, available from today at $6,595 in black and silver, is that Leica has finally slimmed down the M series, which were fattened for digital with the original M8. The M10 is closer to the dimensions of the old film Leicas. Good move, and 'bout time.
The M10 is a significant update, not a simple model refresh.
Fujifilm GFX-50S with 63mm lens and
optional EVF-TL1 tilting viewfinder ($569)
Plus-sized Fuji: Today's the first day of the rest of Fuji's life, as the oversize-sensor (I'd call it "FF+") GFX series is officially announced and order-able. I'll just list the products:
Fujifilm GFX-50S, $6,499
Fujifilm GF 120mm ƒ/4 Macro R LM OIS WR lens, $2,699
Fujifilm GF 32–64mm ƒ/4 R LM WR lens, $2,299
Fujifilm GF 63mm ƒ/2.8 R WR lens, $1,499
The three lenses have effective 35mm-equivalent angles of view of 95mm-e, 25–51mm-e, and 50mm-e respectively. I'm not aware of a GFX lens roadmap yet, but Fuji is among the best manufacturers at filling in its system offerings quickly and efficiently.
Make your own Frankencamera! The Fuji View Camera Adapter G ($399)
lets you attach your 50S body to most 4x5 view cameras.
(Since the GFX-50S and Leica M10 are within shouting distance of the same price, let me just ask you a thought-experiment type question—a rich friend says he'll buy you one or the other to use for the next two years; which would you choose?
I'd go with the hypothetical imaginary Fuji over the hypothetical imaginary Leica myself. Moot point, but fun to think about.)
Two more Fuji updates
Also traipsing along today are two Fuji refreshes. (And let me just say in passing that I do not understand this—new products get publicity, and publicity is more effective in multiple small doses rather than one big dose...so why introduce multiple products in different lines all on the same day? It makes no sense from where I sit.)
• The Fuji X-T20, $899, an update of the quietly excellent X-T10; and
• The Fuji X-100F, $1,299, the latest (is it the fourth?) iteration of the lovely little beast that started it all for Fuji. There are new wide-angle and telephoto conversion attachments for the X-100F, too.
Finally, last but not least, Fuji is continuing its release of "slimline" ƒ/2 lenses designed to not block the optical viewfinder of the wondrous and beautemous X-Pro2, and today it has added...
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(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Dennis (partial comment): "From Fuji's press release: 'Three Additional FUJINON GF Lenses to be Announced Later in 2017: GF110mmF2 R LM WR (equivalent to 87mm in 35mm format) GF23mmF4 R LM WR (equivalent to 18mm in 35mm format) GF45mmF2.8 R WR (equivalent to 35mm in 35mm format).'"
Mike replies: Thanks Dennis.
David Cope: "Thank you, my imaginary, hypothetical friend. I'll take the Leica. Now, while you're in a generous mood, can we talk lenses...."
Paul Bartlett: "Not sure if you were joking, but I believe the F in X100F actually stands for fourth. Or so the story goes...."
Miserere replies to Paul Bartlett: "I didn't know this! But it makes sense; S for 'second,' T for 'third,' and F for 'fourth.' Now...what will they use for the 'Fifth,' 'Sixth,' and 'Seventh' iterations? Maybe the marketing department never thought this through the whole way, or they didn't believe the camera would live beyond its second iteration."
Mike adds: According to standard classification, those would be the X-100Fi, the X-100Si, and the X-100Sev. Or maybe at the next iteration Fuji will figure out that it can go to 101 or 200.
Chris: "The diagonal is only 1.3X greater than 35mm, so this seems a camera looking for a purpose. All you get is a camera with larger, slower, and more expensive lenses with marginal IQ improvement. I don't really see the point. It makes sense to Fuji as they don't make a FF 35mm camera, but I predict this will not be a big seller. I'd take the Leica, although I can't see me being able to afford (current) genuine Leica lenses for it."
Mike: I think it will be a big seller all right, in the context of medium-format digital. As far as "marginal" image quality improvement, my take is that it's meant as a complement for people who already shoot the existing X System, where, as you say, it makes sense. So it's a camera for a different sort of work, for people who already own Fuji APS-C cameras with X-Trans sensors and all the capabilities those offer. Perfect for X-system shooters who want a little extra edge for high-quality portraits, or formal wedding pictures, or landscapes, or to make big prints.
I'm deeply pleased by how sensible the move is...someone is thinking not of how to exploit niches here and there in existing markets, but of creating a coherent, thorough-going, cohesive system overall that has great balance internally. I really like what Fuji is doing. How is it able to be the only camera company apart from Leica that is not dictated to by its marketing department?
Marcelo Guarini: "For many years I used an M4 and then I added an M6, I still have and use them but quite seldom. I also have five beautiful M Leica lenses. I love the M system, but If I were rich, the GFX-50S hands down. Today I use Micro 4/3."