Dpreview is reporting from Photokina that Fuji has announced it will launch an all-new medium-format mirrorless line with a full range of lenses. The new GFX series with its all-new G mount will kick off with the handsome and compact GFX 50S, which has a 51.4-megapixel sensor that is 1.7X the area of full-frame and 4X the size of Fuji's existing APS-C X-series cameras.
This is just an exceptionally smart move from a system and marketing standpoint, I think. It doesn't in any way pirate the existing X line, which is well differentiated in terms of size, price and convenience, but it will provide formidable competition to Sony, Nikon and Canon's full-frame offerings. It's also differentiated from existing medium-format DSLRs and will likely be far more flexible and convenient to use than standard medium-format backs. As Fuji says, "X and GFX: two systems that complement each other." Yup, true dat.
Six lenses are on the initial lens roadmap, both zooms and primes, but as we have observed since 2010, Fuji moves fast with things like that. The initial lineup will include the following six Fujinon lenses:
Available early next year along with the camera:
1. Standard prime GF 63mm ƒ/2.8 R WR (equivalent to 50mm in the 35mm/FF format)
2. Wide-angle standard zoom GF 32–64mm ƒ/4 R LM WR (25–51mm-e)
3. Mid-telephoto macro 1:0.5 GF 120mm ƒ/4 Macro R LM OIS WR (95mm-e)
Available later in 2017:
4. Fast aperture mid-telephoto GF 110mm ƒ/2 R LM WR (87mm-e)
5. Ultra-wide GF23mm ƒ/4 R LM WR (18mm-e)
6. Wide GF 45mm ƒ/2.8 R WR (35mm-e)
All the lenses will be dust and weather resistant and will feature aperture rings, but with a "C" position for controlling the aperture from the command dial on the camera.
An interesting feature of the camera: the aspect ratio will be selectable, and will include 4:3 (the default), 3:2, 1:1, 4:5, 6:7 and 6:17.
Like all the other medium-format digital systems (which are the largest digital formats), the GFX system won't come cheap: Fuji only says the GFX 50S body and 63mm ƒ2/8 R WR normal lens (50mm equivalent angle of view) will initially sell for "well under $10,000."
Here's the brochure PDF.
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Featured Comments from:
Del Bomberger: "Truly exciting. Not the Digital XPan I continually pine for, but I just can't wait to get one. This will not be much more than I paid for the Canon EOS 1Ds Mark III I purchased eight or nine years ago. I've been waiting for something like this for a few years—exciting times from my perspective."
marcin wuu: "Now this made my salivary glands go into instant overdrive...."