So did anyone find any nice April Fools jokes over the weekend? Did anyone get suckered?
I liked Thom Hogan's nice list of the additional products Nikon is un-announcing—I'm still chuckling over the name "Takehiko Go." Go-san must have been the same fellow who made the decision not to advertise the D3 on TOP in 2007, a mini-disaster of this site's rocky early years*. Thanks to Pete for pointing out Thom's article.
Oh, and another question, about your experience of TOP—regarding the post below this one, did those of you who read TOP through feed readers see the break to the second half of the post? The post listed seven things that were supposedly not true, and then, in the second half, itemized them again noting that all seven were true. But I got quite a few responses helpfully informing me that one item or another was true, which seems to indicate that those people might have missed the second part of the post, the part past the break. Just wondering if maybe people don't see page breaks in feed readers.
On the site, a page break link looks like this:
There are so many feed readers out there, I can't possibly optimize the appearance of the posts for all of them. So I'm wondering how you saw this. (At the very least, though, the phrase "click past the break" should have alerted even people on feed readers that there was more to come.)
*Nikon's ad agency contacted me in 2007 wanting to run a big D3 ad, which would have been a godsend for me at the time. Unfortunately, they wanted it to be one of those flashing GIFs that were popular at the time, and I had already set the policy that I wasn't going to annoy readers with ads that flashed or moved or otherwise intruded on your visual peace and quiet. So I turned them down, which was rather excruciatingly difficult because I badly needed the dough. This evidently disqualified me from any future consideration as an advertising venue, as I've heard nary another peep from them down to this very day. It was probably Takehiko Go who told me to go take a hike, don't you think?
Speaking of ads, which I wasn't until now, does anyone agree with me that those new ads that pop up in your face right in the middle of a page you're trying to access might be counter-productive? They're so intrinsically annoying that I can't see how they could possibly convey a positive impression of the company or product they're supposedly trying to advertise.
Okay, another thought about online ads...because I write this site, I have peculiar browsing habits. When I research a post, the algorithms that control Internet advertising seem to "read" a suddenly flurry of interest on my part in products related to the research I've done. Of course it doesn't actually mean I want to buy that thing...I was just researching it. But, inevitably, for the next week or two, ads for that particular item will pop up in all sorts of places as I wend my way about the Web. Now, granted, I'm short-circuiting the way that's supposed to work—customized ads aren't actually showing me things I want to buy. But does anyone agree with me that customized ads are not always exactly what we want to see? I don't really want to see ads for things I'm already interested in. I'd rather see ads for things I don't know about yet that someone is trying to inform me about. I'd rather see the ads everyone else is seeing, not ones customized to me.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Alex: "The trouble with targeted ads is that frequently they're for products that I recently bought. Just above this comment window ere are ads for digital projectors because I bought one yesterday."
Don Craig: "For days when I want to feel like a master of the Universe, I browse equipment online that I cannot afford. Shortly thereafter targeted advertising offers me a 100-megapixel IQ1 back, an M 679CS body, lenses with names like Kreuznach, APO-Sironar, and Super Angulon XL, and the always out-of-stock RRS Versa 3 sticks. Oh yes, and an Arca Swiss Cube. I decline these offers, but they are an improvement on the medical opportunities I might otherwise receive. Breakfast at Tiffany's in the Internet era."
Michael Perini: "The ads that pop up in the middle of a story you are reading (often shifting the paragraph you were reading off the screen are true abominations. Aggressive , intrusive, and obnoxious. I place any such products on my active do not buy list. I also visit the sites that allow them far less. Re the spooky 'we're tracking your every move' ads that show you anything you may have looked for weeks , those are nearly as bad. I will never click through on one of those.
"On the other hand, Amazon's' we thought you might like' emails are thoughtful and often get me to purchase something, especially books that I hadn't seen but are related to topics of previous interest."
John Krill: "It's not just the pop-up ads but the way pages get loaded. You'll be reading an article and suddenly some ads gets loaded onto the page and now you've lost your place. They do this as you're reading so you never know when it will happen. As far as pop-ups go I generally close out the whole damn thing."
Mike replies: Yes. I find "page disrupter" ads really irritating.
Duncan: "I bought my wife a camisole she wanted for Christmas, and I'm still getting ads for intimate apparel."
Mike replies: A few years ago I bought some dolls and doll toys for my then-nine-year-old niece. For months thereafter I got catalogs in the mail for things targeted at little girls. One was so persistent I had to contact them and ask them to call it off. Now I can't turn off the decorator and furniture catalogs, after buying a few things online for the new-to-me house. One nice thing about buying through Amazon: your address isn't sold to catalog companies.