Carl Weese, Dixie Milling, Easley, South Carolina, 2000
Carl Weese, August Morning Fog, Eggleston, Virginia, 2001
From time to time we hold print sales here on TOP, to help put beautiful original examples of fine photographic printmaking into people's hands at reasonable prices.
For the next five days, until Friday at 8 p.m., we'll be taking orders for Dixie Milling and August Morning Fog by our friend Carl Weese. Both are 7x17-inch large format photographs expertly printed in platinum-palladium (Pt/Pd), often called "platinum printing." Both prints will be signed and dated.
Here's how our sales work: In a standard bricks 'n' mortar gallery, sales are customarily made only one at a time, and the gallery typically keeps 60% or 70% of the sale price. Hence, the prices have to start out much higher for everyone to make money. Our sales are specifically designed to make the price low for buyers while maximizing the profit for the person who did all the work, i.e. the photographer. (We're all photographers here and that's how we all wish it always worked!)
As most of you know, making many prints at once is much easier than making one print every now and then. So what we do is take orders for five days only, and at the end of the five days, close the ordering window. Carl then knows how many prints he needs to make, and can "mass produce" the prints specifically to fulfill the orders already received. (With platinum/palladium prints, "mass produce" is the wrong term...each print still has to be made carefully and one at a time. Carl can make approximately nine prints per day during a six-hour working session, which he finds is his limit for this painstaking work.)
Plus, with TOP sales, 80% of the sale price goes to the photographer.
Being able to make many prints at once, knowing that each one has already been sold, and then being able to keep the lion's share of the sale price all enable the photographer to sell the prints for much less than they would have to sell for in a gallery. (Carl's standard gallery price for a 7x17 is $2,000, which is not at all atypical for a large original platinum print.)
The downside is that you can't see the print in advance, so you have a guarantee: If you don't like your print after you see it, you can return it within three days for a full refund, minus shipping.
We'll have several posts later this week about the pictures and the prints and how they were made, but let me just remind people that with platinum prints especially, little JPEGs are only distant approximations of the beauty and presence of the original prints themselves.
How to Order
Carl will be taking and tracking the orders manually. The price is $375 for one print and $100 off if you buy both. (Important! New York and Connecticut residents must add the correct State sales tax based on where they live. These rates vary, so you need to do this yourself.) You can pay either by PayPal or with a mailed check or money order (the latter saves us the PayPal fees. Carl will let you know the address if you want to send a check). Don't include notes or details with the payment, but make sure your name appears on it.
[Sale has ended 9/16/16 at 8:10 p.m.; if you have ordered and need to get in touch with Carl, you can email him. Thanks to everyone who participated! The sale was a success. —Mike]
Orders close Friday at 8 p.m. Eastern U.S. time.
We hope you like the photographs! I think you will be impressed with the prints. More about them later in the week.
Original contents copyright 2016 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site.
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