I said two days ago that if I won the lottery I'd buy three cameras, and several people asked, "which three?"
Okay, here's what I'd really do if I suddenly had truly excessive amounts of money:
I'd start a camera company.
I don't know how much it costs to develop a digital camera model, but I remember hearing in the '90s that a new premium model of camera cost $10–20 million to develop. If those amounts of money were trivial to me, I'd just pay existing companies to develop cameras to my specification and according to my ideas. Then I'd play Steve Jobs and say "yea" or "nay" to what their designers and engineers came up with, and we'd keep working on it until they got it right. Then I'd fund a marketing group to market the products I paid to have created.
Several of my company's products would not cost nearly as much as $10 million to develop.
My company's cameras would not be cutting edge. They would not be calculated primarily to inspire sales. They'd be designed to be used...by photographers, to make the kind of work I tend to care about; and to be fun, since that's what cameras primarily mean to me. (Cameras, that is, as distinct from photography.)
They wouldn't be very much like anything that exists now. Certain of my plans would be considered, shall we say, quirky. And iconoclastic. And not very closely related to current trends.
I've carried my three main ideas in my head with me for many years. As to whether they would sell...no idea. But I guarantee you, you could, and you probably would, have a whole lot of fun with what I would come up with.
So that's my lottery daydream, comma, camera department.
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Featured Comments from:
Michael Perini: "Ok, fun daydream, what happened to 'I'd never want to win more than 4 mil, maybe 6'? Now you've in 'if 20 mil were trivial' territory. What percent of our net worth do we consider trivial enough to blow on an idea that may or may not be successful? 1% ? 5%, 10%...? You might need the whole 1.3 billion. That was fast. ;-) "
Mike replies: You caught me being inconsistent. Okay, if I were to get my 4 million-after-the-dust-settles desire, what I'd do would be to buy SEVEN Fuji lenses, and three different bodies (all the styles—one compact, the SLR-style X-T1, and the rangefinder-style X-pro[x]) and then keep updating the bodies as new ones appeared. I could actually theoretically do that today, without winning anything, but it just seems too indulgent. Sybaritic, even!