Another installment in the long and frequently hilarious genre of advertising photographs showing cameras being used completely incorrectly. RFF member Robert Feldman posted this in "The Lounge" area there the other day*. He said it was an ad for Cole Haan shoes he saw on the side of a Chicago bus shelter. (He added that it might show a collapsible lens that hasn't been extended, too, but couldn't really tell.)
Common as these are, the funny thing is, you've got to figure that the advertising photographer—the person who took this picture for the ad—was aware how wrong it is. I can't imagine a photographer at that level not knowing how to use a mechanical Leica. So that means there's an art director in the background overriding the photographer's objections and insisting that it be done wrong because he or she thinks it "looks better."
The operating principle must be, "No one will know the difference!"
...While the photographer shakes her head and rolls her eyes.
In Norway, TOP reader Arne Marco Kirsebom saw this one, which is if anything even funnier. What, is he taking an eye-chart test? "Third line, please." "R, O, F, L, M, A, O." Not only is he using the camera to blind himself in one eye, but look at that camera-holding technique—"first, make a fist. Now pinch the camera between your thumb and the knuckle of your index finger. Now you've got it."
The text says "We are searching for consultants who have focus on business," apparently to heighten the comedy even further.
(This one really makes me chuckle. It could hardly be more dopey-looking if the model were pictured hitting himself in the head with the camera!)
(Thanks to Ernest Zarate, Bob Feldman, and Arne Marco Kirsebom)
*Here's the link, but you need to be an LFF member to access it.
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(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
robert: "How about this commercial where the models are pointing at the LCD...on the back of an M2 or M3. Or are they just having a bit of fun at the expense of the film reminder dial?"
Mike replies: You know, I just had an idea: Leica should provide a consultation service about the proper Leica camera to use, and the proper way to use them, in print and video advertisements. I'm perfectly serious. It would benefit Leica, because it would encourage ad agencies to use Leicas in their ads and commercials, which would amount to product placement for Leica. And obviously it would benefit the agencies, by making their ads look less ludicrous.
If anybody knows anybody who knows anybody at Leica, pass it on.
Ed: "According to online translation, it says someething like 'looking for (business) advisers with business focus.' Wonderfully, or perhaps deliberately, another meaning for the word 'søker' is viewfinder. I can't tell without context if it is a joke or cluelessness. From what little I know of Norwegians, it is quite possibly a joke."
G Dan Mitchell: "Pretty funny (and unbelievable) stuff. Musicians deal with this, too, when movies and advertisements attempt to depict them performing or (even worse!) conducting, with often baffling and hilarious results."
Dwig: "The pic in the Steria ad seems odd. It looks as if the model was holding something else and the camera was composited in later."
Mike replies: Quite possibly.
- et - : "By chance, I got a message today with a link to a video that seems relevant to your subject. I think that you will find it entertaining, even if it is not directly connected to photography itself."
Mike replies: That's not relevant, but it's perpendicular. (Seriously, thanks—that was great.)
Roger Botting: "Back in my retail days when I sold miserable Kodaks to unknowing customers I had one customer bring a camera back due to a defect. She had managed to take a number of photos of her ear. Something had to be wrong with the camera. I thought that she was just a low end user until, in the wild, I saw other would-be photographers making the same mistake. Don't underestimate the inabilities of the users."