I have been advised, hectored and nagged (okay, just advised, but those guys know who they are) to name a specific dollar goal for the Help TOP Move Print Offer, which is in reality (I'm told) a capital campaign.
The problem is, we really have no idea until they start how well any TOP sale will do. Our lowest-grossing sale earned less than $800 and the highest-grossing sale earned $136,000. It's impossible to predict. So it seems sort of pointless to name dollar goals.
But I can at least specify some levels of goals.
So here they are:
Goal level 1: If the campaign raises: $800…it would buy: a new ergonomic desk chair. $800 is way too much for a chair, which is why I don't own said chair now. GOAL REACHED!
Goal level 2: If the campaign raises: $2,000…it would buy: a new ergonomic desk chair and a new sit-stand desk. GOAL REACHED!
Goal level 3: If the campaign raises: $10,000–14,000…it would buy: an ergonomic chair and a sit-stand desk and an office redecoration/reconfiguration. No bigger, true, but the planner thinks we can shoehorn in a 36" wide desk for temp help as well as a medium-sized set of flat files. The office would be purpose-built and pretty, with cabinetry similar to that in a nice kitchen. And hopefully the cost could be 40–60% recoverable in the value of the house—an attractive home office being a moderately desirable feature in a home. GOAL REACHED!
Goal level 4: If the campaign raises: $35–45,000…it would buy: Remodeling the front of the house to double the size of TOP World HQ, to 250 sq. ft. SEE UPDATE
Goal level 5:If the campaign raises: $55–80,000…it would buy: that house down the street with an 8X–10X bigger office for TOP (the whole lower floor).
Goal level 6: If the campaign raises: $450,000…it would buy: A particular vacant lot near the edge of town that I saw when I was driving around and a custom-made single-story house with a billiards room and a spacious office. (I know. I'm just being funny now.)
Goal level 7: If the campaign raises: $6 million…it would buy: Retirement. I'd move to Normandy and tool around in an antique Jaguar and have a maid service come in and make my bed. This is probably a counterproductive goal level to all but a few of the most disgruntled TOP haters...because it would mean the end of TOP. So as soon as the dollar total exceeds, say, $2 million, people who like TOP should probably ease up on buying anything further!
So anyway, good news. Based on Day 1, we have already reached the first two goal levels and are two-thirds of the way to the third-level goal. Our experience has been that about half the sales happen in the first day of the sale, so the chances of reaching Goal #3 seem a strong possibility.
This is very nice, and is giving me things to look forward to and making me happy. I have really wanted and needed a new desk. So BIG thanks!
Now that's enough of this. Back to photography very soon.
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David Dyer-Bennet: "A number of the high-bucks Kickstarter campaigns I've followed used this sort of set of levels. The Veronica Mars movie for example talked about how the fight scene at reunion could be anything from harsh words to a full-out brawl (and we got the full brawl; it did look expensive to shoot). Since you're selling prints, rather than just asking for contributions to the project, it's sort of a different thing anyway; at least some people will buy just for the prints without much consideration for the project. But it's interesting to me and no doubt others. And I'm amused at your high-end goals, yes."