Every now and then I have to write a certain post, because so many people are sending me links to the same news item. Everybody seems to agree that it's something I ought to be excited about.
Unfortunately, I'm not excited about the Leica "designed" by Apple's renowned Jon Ive along with Marc Newson, whose Pentax K-01 was a nice little camera that flopped as a product.
As far as I can tell, huge amounts of resources, time, and attention were wasted creating a silly meaningless bauble.
Not that there's anything wrong with that.
The result will be auctioned at Sotheby's for charity.
One thing I do raise my paltry little who-cares objection against: all the news outlets that are saying Jony Ive "designed" a camera. No, he didn't. He just dressed a camera. To design a camera, you have to have a vision of how it might be used, and be free to determine how it should be configured and how it ought to work and what it ought to do. This is no more "designing a camera" than, say, hiring an artist to paint a Rolls and then saying the artist "designed" the Rolls. Yes, you can design a camera without being an engineer. (The engineers are the ones who take the ideas and make them work.) But this isn't that.
Now I've done my diligent duty and written about this*. Always aiming to please.
*At least this post is the Yin to the previous post's Yang where Leicas are concerned.
Original contents copyright 2013 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
Ed. Note: The following two comments came in one right after the other:
Ian Castle: "'The engineers are the ones who take the ideas and make them work.' No; all the best products come from the ideas and knowledge of engineers. The world is now plagued with heavily designed and styled products which do not always work very well. As a retired engineering designer I recognise that products have to look good but good design means 'form follows function.'"
Marc Gibeault: "As an industrial designer I completely agree with your analysis."
HT: "Mike, if it makes you feel better, I saw this Leica/Apple news on another website and immediately though, 'Man, I bet anything that Mike will hate this camera.'"
Dave Jenkins: "C'mon, Mike! Don't be modest. You're way past the training stage in curmudgeonry."
Grant Tomlinson: "Mike, I don't think you're in training anymore. This post itself is a brief master class in the art."
Mike replies to Dave and Grant: Harrrumph! [g]