I've always been ambivalent about "teaser" campaigns. I think it was the 100th Anniversary of Harley Davidson (105th maybe? Will some Harley fan set me straight?) when Harley did an extended "guess who" campaign regarding the big act at the celebration party. Milwaukee was inundated with Harleys from all over the country (as we regularly are whenever Harley holds a big event) and the rumor was raging that the entertainment was going to be the Rolling Stones. The rumor was so prevalent that to a great many people it became a foregone conclusion. The day came, the big reveal happened, and the big act turned out to be...Elton John. No offense to Elton or his fans (or gay people...or Liberace fans...or eyeglass wearers...), but a gay English version of Liberace in eyeglasses was not what the bikers had in mind. People booed strenously and streamed for the exit doors before the concert had even gotten under way. I guess humongous antediluvian V-twin engines and tiny dancers don't go together. At least not to H.O.G.s.
All that said, Leica is teasing a new camera. Our friend Amin Sabet has all the details (well, such as they are; the nature of a teaser campaign is that details are withheld) at LeicaPlace. The camera is being referred to as the "Mini-M," not to be confused with (well...) a certain 1/8th-sized evil villain.
Original contents copyright 2013 by Michael C. Johnston and/or the bylined author. All Rights Reserved. Links in this post may be to our affiliates; sales through affiliate links may benefit this site.
(To see all the comments, click on the "Comments" link below.)
Featured Comments from:
No featured comments yet—please check back soon!