As I mentioned a week or two ago, we're having another print sale.
But this time it's completely different. All our sales are good bargains for the buyer, we feel, but all of them are designed to earn money for the photographer and for the site (i.e., me). This one, however, is not primarily about making money. Ctein has been chomping at the bit for some time to put in peoples' hands a technical demonstration print—an actual print that shows how good a digital file can look printed relatively large (17x22"). I've been referring to it as his "Bigprint Sale."
Why? Well, you've heard the various details at various times, but Ctein simply feels that the digital prints he can make are better in quality than it's possible for him to make with traditional methods, and that he can do it with smaller cameras than many think is possible. The Bigprint sale is just a way of saying, "Look. See?"
The print is also a de facto demonstration of how good a Micro 4/3 file can look printed at a reasonably large size. That's only because Ctein happens to shoot Micro 4/3 right now...but still, he does, so it is. And it's not even the latest Micro 4/3—it was shot with the original 12-megapixel Olympus E-P1 camera and the Olympus 45mm ƒ/1.8 lens.
Ctein has fanatically worked on every single detail to lower the price to as close to nothing as he can get it. Other, bigger, more industrialized operations on the web might be able to lower prices below this, but this is as affordable as it's possible for us to make it.
Unfortunately, there is one big limitation. The print will only be available to U.S. buyers. Thirty-five to 45% of TOP's audience is non-U.S., and international buyers are enthusiastic participants in all our print sales. We are loathe to discriminate against you, but the only way Ctein can do this is to absolutely streamline his workflow to the most-efficient minimum.
However, if any domestic or international reader wants to buy a small bulk order of prints and distribute them to other readers in their own country or region, Ctein will work with you on that (as he will explain in more detail on Wednesday). For my part, if anyone decides to do that, I'll help you contact fellow readers through TOP.
As a practical matter the sale will be limited to 1,000 prints. It's not in any way a limited edition; Ctein just thinks that's all the work he can handle in a timely fashion. The sale will start on Wednesday morning and run either until Sunday at 11:59 p.m. left-coast time, or until 1,000 prints have been sold, whichever comes first.
I hope this sale will enable people who have held back from participating in past sales to participate this time.
Oh, and there won't be a Ctein column published next week (he'll be busy).
Please tune in on Wednesday morning for the details, and to see the picture.
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Original contents copyright 2012 by Michael C. Johnston and/or the bylined author. All Rights Reserved.