Sally Mann, The Last Time Emmett Modeled Nude, 1987
Regular readers no doubt remember Ctein's (memorable!) column called "No One Cares How Hard You Worked." His point, in a nutshell, was that "If someone already likes your photograph, how hard you worked doesn't matter. If they don't, telling them how hard you worked is not going to change their mind."
But there's a corollary to that which is just as important: you have to work hard enough. Hard enough to get the shot you want.
You have to work as hard as you have to, you might say.
Just as a picture doesn't come with a letter of recommendation ("this photographer worked really hard to get this"), it also isn't excused by excuses ("this would have been better, but..."). You have to do whatever is necessary to get the picture. And sometimes, that entails a huge amount of work. And sometimes dedication. And sometimes expense.
The work can take any number of forms. Preparation. Content, like models and props, or arranging to work with subjects. Travel to locations. Multiple attempts. "Working" a subject, meaning taking a lot of shots of a particular subject to make sure you get one. Lots of shooting and careful editing. Improving your shooting skills so you can work fast on the fly.
For many amateurs, "working hard enough" just means making time to get out of the house with the camera.
I interviewed Sally Mann in the '80s, which was altogether a wonderful experience for me. (Her place on the Maury River really is as magical as it looks in her photographs. I visited her there several times, once with my friend Lely Constantinople.) At one point she was talking about her picture "The Last Time Emmett Modeled Nude," and she said, "Would you like to see the genesis of that shot?" Off she went, returning moments later with a beat-up 8x10 paper box. On the floor of her living room, she laid out dozens of 8x10 proof prints. It turned out that she and her son Emmet had made multiple trips to that location and she'd tried the shoot again and again. The final attempt was in late Autumn, and the water was cold, and Emmett said, "that's enough, Mom. I don't want to do this any more." Hence the title. But she'd gotten the shot.
(Two of them, actually. Over the years, Sally has circulated prints from two different negatives with the same title. Few people realize there are two different pictures. Only one variant is online, at least that I've been able to find. Maybe she phased out the other one.)
Sally had worked very hard on that shot. Exceptionally hard, I'd say. Why? Because she needed to. And the shot finally worked—it's one of her many classics, and has earned her untold thousands of dollars over the years—well into six figures I'm sure. (It helped put Emmet through college.)
I argued at the time that she should work with a high-end publisher to create a deluxe book of her pictures from that era, so the reproductions would do justice to the magnificent prints. But she went the opposite way—she wanted a cheap book that anyone could afford. The modest volume with so-so reproductions was published by Aperture, one of the biggest and most widely-distributed photo book publishers at the time. On the good side, the book is still available. Definitely a high point of American photography books in the second half of the 20th century, and a must-have for any library of American photography books.
No one cares how hard you worked—but the corollary is, you still often have to work hard. Sometimes very hard. You have to work as hard as you have to.
Mike
ADDENDUM from Ctein: Dear Mike, I think the extension to Bob Nadler's Axiom: "No one cares how hard you worked" should properly be known as the Nadler-Johnston Corollary, thusly: "No one cares how hard you worked...but they will notice if you didn't work hard enough." pax / Ctein
ADDENDUM: Here's what Emmett (and his Mom) had to say about the picture (thanks to Bill Mitchell for this):
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Original contents copyright 2012 by Michael C. Johnston and/or the bylined author. All Rights Reserved.
Featured Comment by Eolake Stobblehouse: "Sally Mann is a genius. Immediate Family is one of the most beautiful books I have."
Another important sentence I've learned very early, that matches very well to "no one cares…" is: "Excuses can not be printed".
Posted by: Martin | Tuesday, 06 March 2012 at 02:40 PM
As I said in the "context" discussion, I'm not sure you can separate the question of whether a person liked the work from the question of whether the person thought the photographer worked hard to get the shot. I think many people, especially casual consumers of art and photography, are very impressed by work that is very large, very detailed/sharp, has a lot of dynamic range, and/or has a high degree of "polish." All of those elements suggest a great deal of effort and technical skill, and I think many viewers respond favorably to that effort.
Posted by: Robert S. | Tuesday, 06 March 2012 at 02:43 PM
I had this happen while taking a photography class in college. The subject was "man-made beauty." I wanted to do an aerial shot of a freeway overpass to capture the graceful curves. However, I could never work out the schedule with my Dad (a private pilot) to get into the air (or I procrastinated, which is more likely.)
Instead tried to find the best ground-based shot I could, but it came out as, well, a mundane freeway overpass. I put a note saying what I had *wanted* to do on the back of the picture, but I don't think he would have cared about what I *wanted* to do, and it would have served me right if he would have replied with the equivalent of this post.
Posted by: KeithB | Tuesday, 06 March 2012 at 02:52 PM
... And you just made me order another book, damn your discerning eyes.
pax / Ctein
Posted by: ctein | Tuesday, 06 March 2012 at 03:07 PM
And all they got for their effort was one of the most beautifully haunting images ever put to celluloid.
Posted by: Stan B. | Tuesday, 06 March 2012 at 03:37 PM
There's a good recent essay about "how hard you need to work" at http://www.luminous-landscape.com/essays/everything_matters_part_2.shtml
Posted by: Robin P | Tuesday, 06 March 2012 at 03:40 PM
though maybe sometimes you don't. the mysterious poster "boris chan" once wrote on pnet that you can't hide behind the excuse, "i don't have enough time," because very good work can be done in very little time. he used chien-chi chang's book "the chain" as an example, though i've never been able to confirm whether it was as easy as a weekend trip.
Posted by: raizans | Tuesday, 06 March 2012 at 03:47 PM
Once I worked out how Sally Mann took her photos I was totally inspired to start using large format in a less formal way. In my opinion she's right there in my top five all time photographers. And since I ruptured myself carrying an 8x10 I have to admire her work ethic even more, she looks tiny next to her camera, and I'm 6ft 2in and 220lb and struggled. She not only works hard but has done so at the same pace for 30 odd years, a total inspiration.
The only project I really put hard work into, photographing london with large format late at night in the 80's also turned out my best photos and I'm convinced that the huge effort involved in photographing all night after working all day came back to me in spades. You really do only get back what you put in.
Posted by: mark lacey | Tuesday, 06 March 2012 at 04:22 PM
I shoot hand-held with 35mm, and I'm aways telling myself I'm going to set some time aside to practice changing lenses quickly. I often "make do" with whatever lens is on the camera because I know it'll take forever to switch. Maybe my problem is that I don't own a zoom....
Posted by: Jed | Tuesday, 06 March 2012 at 04:29 PM
Like two intersecting graphs of shutter speed and aperture, the two of you have come up with a sharp conclusion. Mike essentially sums it up in his last line. Ctein says, “No one cares how hard you worked.” I would counter with: “No one cares if you don’t work.” In most, if not all cases, the hard work is in getting people to notice the photograph than in the making of it. And in any case, how does one define “hard work”, anyway? We’re photographers, the vast proportion of which are rewarded a long while after the fact, if indeed we are rewarded at all. So, by definition, we photograph for the love of art, rather than to put food on the table. As magnificent as that photograph is, venturing out into a deep, calm river with my young son, camera or not, doesn’t sound like any kind of work I’ve ever heard of. If it is, where do I apply?
Posted by: Martin Sharman | Tuesday, 06 March 2012 at 05:27 PM
FYI - I think that Sally Mann's son is Emmett (with two "t"s), even though he's named after Emmet (with one "t") Gowin (or so I read somewhere). I'm a bit of a stickler about this only because my new baby boy is named Emmet as well (with one "t", in deference to (even if not "named after") Emmet Gowin).
Posted by: Yuanchung Lee | Tuesday, 06 March 2012 at 05:58 PM
I feel that we cannot tell a photographer to work harder. It has to come from within. A feeling that "it's not quite the picture I want". This is what drives a person to keep trying to take that picture they wanted, out of a very familiar scene; or for a printer, to go through a box of 50 sheets of paper whether in the darkroom or digitally. Was it Kertesz who said the camera is a musical instrument? Some photographers keep going until that single, annoying, note is finally in harmony with all the others. Do the viewers care? Why should they? ..as long as the composer is happy....!
Posted by: ben ng | Tuesday, 06 March 2012 at 06:23 PM
Jed- You'd be best off practicing with the one lens that suits you best, so you wouldn't have to change as much. And the best way to find that is without a zoom.
Posted by: Stan B. | Tuesday, 06 March 2012 at 08:06 PM
I hope that Sally Mann does put out that deluxe edition some day because she's one of the best printers ever.
Posted by: Robin Dreyer | Tuesday, 06 March 2012 at 09:14 PM
I'd like to propose another aspect to "working hard enough" - spending the countless years honing the eyes and the reflexes and the skills so that when the decisive moment approaches you can:
To an outside observer, what you are doing may in fact not look special, or look like it was a lot of work. But Michael Jordan's silky jumpers looked effortless too, didn't they? It was his insane talent combined with thousands of hours in the gym that made it so.
Posted by: JohnMFlores | Tuesday, 06 March 2012 at 09:23 PM
Hard work is also the result of knowing exactly what you want.
(I'm guessing this is how this is related to equipment vs result Kirk Tuck post earlier...)
Pak
Posted by: Pak-Ming Wan | Wednesday, 07 March 2012 at 03:48 AM
Thanks for this insight into one of my favourite artists. And thanks to Sally for making Immediate Family available a price that is affordable to the masses. It is one of my favourite books.
Posted by: Andrew | Wednesday, 07 March 2012 at 04:43 AM
I am totally using this:
"the Nadler-Johnston Corollary, thusly: "No one cares how hard you worked...but they will notice if you didn't work hard enough." pax / Ctein"
Posted by: Keith I | Wednesday, 07 March 2012 at 07:36 AM
A successful manager, a friend, reminds me he tells his employees: I want to see you work smart, not hard.
One thing that intersects with this: cameras can eliminate dumb work. In point: the new Canon 5D3.
Since Monday's announcement, I had eagerly searched for, and have just found, information that it could do the one thing (hah! famous last words) that I'm missing with my Canon 7D, namely, in live-view shooting, allow the simultaneous display of the whole picture and a magnified detail.
Specifically, I'd like to be able to adjust focus manually on a person's eye, while seeing how the overall composition frames up.
It seems to me child's play to write camera software enabling that (so speaks the complete ignoramus on matters of programming). I'm surprised that it has not appeared before now.
So I'm celebrating that it might eventually--when I get my mitts on it--allow me to forget about one more aspect of technique, or rather, work less hard at that, so that I can work harder at more important work (such as, engaging the subject of my portrait-making).
Maybe.
I like the musical metaphors in other comments here too. No one ever became a successful musician without untold, unseen, unheard labors of colossal magnitude in comparison to the actual tiny fraction of time involved in performance. Practise ten thousand hours? Maybe it will get you started, or maybe not even that.
Now I'll shut up. I've got work to do.
Patrick
Posted by: Patrick Snook | Wednesday, 07 March 2012 at 07:51 AM
Well, glad to see both of these things here---they're absolutely correct. I used to tell my students this all the time. The first one a sad fact that had to be faced by beginners and those in the program who were doing distribution requirements or sent by idiot academic advisors who suggested they take an art course for "fun". People would cry in these classes, often times the heaviest workloads of their whole college careers. But it was a huge life lesson, and I used it into a segue into discussions of the mysteries of talent, propensity, and work.
The latter corollary was the tough lesson the talented had to learn in upper level classes: they'd gotten used to sailing along merrily, but the bar always gets raised. It was a tough lesson for them as well, and I've seen a lot of "merely talented" people wash out over time.
But I'll add a third thing, which I was told in grad school (it was the most, maybe only, really significant thing told to me by this particular professor, who was bright but only that...): "Don't let the craft get in the way of the art". That means for better or for worse---and this is the essence of what separates art and craft. It's what befuddles to the point of distraction so many excellent craftspeople (in photography especially, it seems) when they see seemingly (and sometimes actually...)poorly crafted stuff "get ahead" in the art market/world. For art, it's only about the final manifestation, ultimately, and all else that swirls around it---the history of it, the critical appraisals, the artist's details, etc...are irrelevant. In great art, there's a happy union of craft, subject matter, and content.
Posted by: tex andrews | Wednesday, 07 March 2012 at 08:25 AM
Yet another corollary comes to mind from Jed's comment: Nobody gives a hoot what lens you used or how much it cost.
Irrational devotion to prime lenses where they make no practical sense is a poor strategy, too.
Posted by: Kenneth Tanaka | Wednesday, 07 March 2012 at 10:08 AM
Emmett's statement
http://www.youtube.com/watch?v=uws_PF9r340
Posted by: Bill Mitchell | Wednesday, 07 March 2012 at 11:00 AM
Whenever I read an artist's statement or exhibition review that emphasizes the gear and processes used I assume the work must be kind of boring, or why wouldn't they be discussing that instead? I love old cameras, but when it comes to looking at photos I don't care how big the camera is. I don't care if it's film or digital. Tell me what compels the photographer to make photographs and/or what is intriguing about the photos. If what makes the work significant is that it was created with uncommon cameras and processes then I'd rather see the photographer's camera collection and darkroom.
Posted by: Matt Needham | Thursday, 08 March 2012 at 08:43 AM
I will probably buy the Aperture book but I'd rather buy a Steidl version should one ever come into being.
That said there are some who can't stand her wet platers images. These guys, and I think they're mostly guys, even give out a Sally Mann Award for the most technically imperfect plate. I don't share their opinions but then again I'm not a Civil War reenactor either.
Posted by: Chad Thompson | Thursday, 08 March 2012 at 04:52 PM