Note the first sentence (click to embiggen)—
The Revere Camera Co. of Chicago (I'd never heard of it before), originally founded in 1920 as a maker of radiators by an immigrant from Ukraine called Samuel Briskin, became mainly a manufacturer of movie cameras from 1939 onward. According to Wikipedia it was the second-largest manufacturer of small movie cameras in the USA in the 1950s. The company also made some upmarket still cameras, including stereo cameras and some 126 models.
8mm Revere Model 40 of 1952 cost $99.50 new.
Photo courtesy Mr. Martin's Camera Museum.
Samuel Briskin sold the company to 3M for $17 million in 1960, when he learned he had inoperable cancer.
Alas, even forever seldom lasts forever. A stalwart and forthright guarantee, though, you've got to give them that.
(Thanks to Robert Harshman)
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Original contents copyright 2011 by Michael C. Johnston and/or the bylined author. All Rights Reserved.