Shigetaka Komori, Fuji CEO, has announced that Fuji will enter the mirrorless interchangeable-lens market by next Spring (2012) with a line of products that will share the "Fujifilm X" nomenclature with its recent fixed-lens cameras the X100 and X10.
Komori-san says that the sensor quality of Fujifilm X mirrorless will exceed that of current full-frame sensors, although its sensor size will likely be smaller than 24x36mm. The claim reminded me of something...I have a hazy memory of someone with knowledge of the industry telling me long ago that an official of Canon said that Fuji is the only company Canon is scared of—not Panasonic, not Sony, not Nikon—because of Fuji's expertise with sensors. (I might not have that right, so please don't quote me.)
Fuji also confirmed that demand for the X100 has far exceeded expectations. More than 70,000 have sold in six months, and the total is expected to top 100,000 by year's end.
(Thanks to Vlatko—and Google Translate)
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Original contents copyright 2011 by Michael C. Johnston and/or the bylined author. All Rights Reserved.
Featured Comment by John F. Opie: Fuji is a supporting member of 4/3. While this doesn't necessarily mean that they will produce, consider who else is in that list: only Kodak and Sanyo do not have active 4/3 products (Kodak did do sensors for some of the early models). In other words, they've all got skin in the game.
"Consider this: in sharp contrast (pun intended) to Canikon, there is no Fuji DSLR market to cannibalize if they were to bring out a Micro 4/3 system. Point-and-shoot and bridge cameras, yes, but no DSLRs in production. The Nikon 1 system is clearly designed to avoid cannibalization of Nikon DSLR sales, while Canon appears to be happy to ignore the whole subject.
"Consider this as well: Olympus has some truly kick-ass lenses for Micro 4/3, but hasn't upgraded the sensor much worth speaking of. Panasonic has a better sensor in the GH2, with some outstanding lenses (largely via Leica) as well, but lacks the IBIS.
"If Fuji were to bring IBIS, an outstanding, high quality sensor and some of the Fuji lens magic, game over. It's the penultimate digital camera.
"And finally, consider this: there have been fairly substantiated rumors of a Fuji Micro 4/3 offering for the last two years. Given the time lead involved for developing such a system, it sounds like there is a definite opportunity here for Fuji to be a game-changing company, which is, in many ways, where they need to be in order to survive.
"However: a new mount? Meh. We don't need YAECM (Yet another EVIL camera mount) which would limit sales and market potential. Micro 4/3 has the potential to break out big-time with Fuji on board, an Oly professional Micro 4/3 ruggedized body, and Panasonic turning out pro-quality movie-capable Micro 4/3 bodies. Goodness, what a joyful world that would be (besides, you can use all of the lovely Nikon and Canon glass, saving your investment...).
"Of course this is speculation. It's on the Internet, isn't it? :-)"