Nikon Rumors is reporting that it has confirmed Nikon press events in Austria, Italy, Switzerland, France, Germany, Romania, and China, all for September 21st.
The World's Best Nikon Site, as usual, has a trenchant analysis of the possibilities: "Nikon followers are waiting for four things from Nikon: the D4, the D700 follow up, the D300s follow up, and the mirrorless system." ByThom.com analyzes the potential ramifications of each possibility with typical thoroughness on its "Quick Links & Comments" page. There's no permalink for this specific news item, so you might have to scroll down or go looking for this; the header is "The Strange September Situation."
Meanwhile, the SSS has resulted in one of the most perfectly hilarious press releases I've seen in 23 years in this business, good enough to commemorate in full. Titled "Comments on Media Reports about Nikon's imaging product," it reads—in its entirety—"Nikon understands that some article appeared in the media regarding Nikon's imaging product. Please note that Nikon has made no announcement in this regards."
I totally love this. They're confirming that baseless media speculation is baseless(!).
Good to know.
ByThom puts the skewer through that, though. "...Almost no matter what Nikon does later this month, they won't have correctly managed the perceptions of enough of their current and potential customers."
As if tsunamis weren't bad enough. It's a tough world out there, for sure.
(Thanks to Vlatko, TOP's Croatian Editor-at-Large)
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Original contents copyright 2011 by Michael C. Johnston and/or the bylined author. All Rights Reserved.
Featured Comment by Thom Hogan: "It's even worse than it first appears. I've discussed this with four different U.S. dealers so far. They all agree: the one product Nikon should announce this month and ship prior to Christmas is the D300s follow up. Their second choice would typically be the D700 follow up, though there's a bit of disagreement that enters at that position. Mirrorless was the third choice of three of the dealers.
"The (good) dealers know what they can sell the most of. None of them tell me that they can sell a lot of mirrorless cameras. Heck, those that already sell them here in the U.S. mostly report modest sales at best.
"This brings up the same thing that happened with automobiles: the Japanese aren't seeing the external markets as different than their home market, and that's going to cause them grief. It certainly is causing them to sell less than they could.
"Every now and again one of the companies takes a chance at something out of the box and it either succeeds (e.g. X100), in which case we get a lot of copying, or it doesn't (e.g. Sony R1), it which case everyone nods to themselves that it's a good thing that they aren't doing things out of the box ;~).
"The U.S. market will gobble up about 50 million of the ~150 million cameras made in 2011. Yet most of the products made aren't optimized for the desires of the U.S. user base. Canon, Nikon, Sony, et. al, need design centers in the U.S. (and probably Europe). They need to learn to take base technology platforms and optimize them for the local markets, à la Toyota and Nissan in the '90s."