You've no doubt heard of a blue-chip company. Well, now there's a delightful camera with a new type of "chip." In a move cleverly designed to protect collectors' investments, Leica has announced an M9 with a body covering made of baked molasses cookie studded with real chocolate chips. The unusual camera body covering—believed to be a World's first—is meant to insure future purchasers of the collectible-to-be that their camera has in fact never been used, or even displayed in direct sunlight. Anything but the very lightest touch would naturally cause the chocolate chips to run or melt; thus, anyone acquiring one of these highly desirable cameras on the aftermarket will be able to see almost literally at a glance that their camera has never been degraded by any picture-taking activity.
The camera features sapphire glass and a silver-chrome 35mm Summicron lens. Only 50 will be made. Leica tells owners of the new camera that they may test their camera to assure themselves that it works properly by soaking their hands in ice-cold water, drying them quickly, and then making one or two exposures before their fingers warm up. Even so, the precious edible must be handled with the greatest care, or touched only on the top and bottom plates.
Priced at $129,500, the new camera comes at a satisfying premium of$121,500 over the price of an ordinary M9.
UPDATE: We have been notified that we slipped a digit in the price of the Chocolate-Chip Leica. TOP regrets the error. The actual price is $1,295,000.
UPDATE #2: We have now been notified that we did indeed slip a digit in the price, but in the other direction, you idiot, the other direction. The real price of the camera is $12,950. This means you pay a mere $4,950 extra for the chance to own this delicious soon-to-be-prized confection. We believe we've got the number right now and once again, regret the error.
UPDATE #3: The cookie coating is not ostrich leather, as might have been reported on other sites. Do not contact PETA.
(Thanks to OG)
*Satire alert. Picture courtesy leicarumors.com.
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Original contents copyright 2010 by Michael C. Johnston and/or the bylined author. All Rights Reserved.
Featured Comment by Paris: "I read on the Web that the thermal expansion properties of the cookie dough change the flange focal distance, so some lenses may not focus to infinity. Deal breaker. Count me out."
Featured Comment by Player: "I believed every word. Nothing seemed out of the ordinary to me: just another slice of the Leica aficionado/ collector's life. I was incredulous to learn it was satire :)."
Featured Comment by Roger Bradbury: "At this price, it must be a fortune cookie."
Featured Comment by chris: "Your 'Update #2' is still wrong. You forgot to subtract the cost of the Summicron lens; the price premium is, umm, only, about $3000 more than a regular-production M9, not $5000 more.
"Yes, I got that it was satire. The sad part is that given the abysmal non-availability of Leica M9s and most of their best M lenses, a $3000 premium to take them both home today almost seems reasonable.
"What pushes this all firmly beyond the range of satire is that once you take them home, chances are you'll have to send it all off to Solms for another couple of months before you get everything actually working perfectly. (Yes, I own an M9, and in spite of everything I am not sorry.) Heck, if they've 'pre-re-adjusted' the sets they're selling, these would be practically a price wash in terms of basic value—after the addition of 35 cents worth of black gaffer's tape...."
Mike replies: I actually did forget to subtract the cost of the lens.
Featured Comment by David: "You wrote, 'Only 50 will be made.' I believe that number may be in error. Another source mentioned the quantity as being a baker's dozen. Another concern is the rumor that Leica can't actually warranty any product that's been baked at 350 deg. for a few minutes. Damn lawyers!"
Mike replies: Those other sources are almost correct. The actual number to be produced will be 3.846153846154 baker's dozens, closely approximated. Thanks for pointing this out!