So, what's this...?
Every now and then (not very often recently) I try to remind people that TOP exists mainly because you support us by using our affiliate links to B&H Photo and Amazon.
You can always find the links here.
It's important to emphasize that when you do this you don't pay anything extra for the goods you buy. It's a profit-sharing arrangement—if we refer someone (you) to B&H Photo or Amazon, they share a little bit of their profit with us. You pay exactly the same for your goods either way.
Here's the way it works for the two sites:
For us to get credit for something you buy from AMAZON, you either a) go to Amazon from here or b) bookmark the appropriate URL (again, found on our links page) and use it as your own regular link from your own computer. BUT even if you use our links, we only get credit for things you both put into your cart and also purchase during that same discrete visit to Amazon. We don't get credit for anything purchased from your Wish List or anything that was already in your cart. Within those restrictions, TOP is credited for most things you buy from any department of Amazon*.
With B&H Photo it's different. You can't bookmark that link; with them you have to go directly from our site to theirs, using either a link in a post or by clicking on the B&H ad that's at the upper right-hand corner of every page on TOP. And, again, things that are already stored in your cart don't count.
Anyway, there's no obligation, of course, to help us this way. But it seems like a zero-pain, win-win-win situation to me: you win because you get to help TOP continue to exist and not spend any (extra) money to do it; the vendors win because our readers become their customers; and I win, well, because it's how I get paid for what I do all day.
We do make money in other ways, but the links are by far the most important.
So if you wouldn't mind, could you try to remember to use 'em, for stuff you're buying anyway? Pretty please?
So that's what this is. It's a pretty please...
...with a cherry on TOP. (Groan.)
(And: thanks very much!)
*Amazon pays us slightly more than B&H does. But there are variances for different kinds of products; we get very little for computers, but a lot for software; a lot for Kindles but not for Kindle books. The other consideration is that at Amazon, our overall percentage for everything goes up with the total number of items ordered by everyone; so, even very small items (lens caps, a $2 used book, etc.) that get credited to us end up helping more than you'd think, even if the direct income from them is very little.
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Original contents copyright 2010 by Michael C. Johnston and/or the bylined author. All Rights Reserved.
Featured Comment by Henry Posner, B&H Photo Video: "B&H is glad to have an affiliate relationship with this site and we're grateful for the many customers who come from here to our site to shop. Thank you all. I've asked our affiliate people if there's a way for a customer to come from here, put an item in a wishlist, buy it later and still have the affiliate get his due. I am not certain it's possible, but if it is I will encourage implementation."