A commenter named Andrew suggested that the new Fuji X100 should have its own category: it's a FLOVE camera, which stands for "Fixed Lens Optical Viewfinder (or) Electronic"—a bit of a back-formation, but not too bad. And, he adds, it could also stand for "Fuji Love."
The early interest in this camera is something we haven't seen for years. For those of you who don't remember, or weren't in the hobby back then, this is the way it was in 1998–2004 when really exciting breakthrough new digital cameras were coming down the pike one after another. Remember the excitement over the Canon D30? [sic—not 30D.] The X100 intro has some of that same excitement.
Another commenter said he'd pass seeing as how the X100 doesn't have a zoom lens. Speaking selfishly, I'm so glad zoom fans are the ones who get to complain this time. They've got plenty of other options to choose from. Let those of us who like fixed 35mm-e ƒ/2 primes be happy for once.
Some people say they wish it had interchangeable lenses. In my original 2005 article about the DMD, you'll notice I specified a fixed lens. That's so it can have a dedicated optical viewfinder built into the camera. Fuji did me one better, but I'll take the fixed lens to get the fixed viewfinder. Oh, and one more point along those lines: If the early interest in this camera pans out, Fuji should just make more variants with different lenses. The company will sell a lot of cameras that way. In order: 85mm-e ƒ/2, 50mm-e ƒ/1.7, 24mm-e ƒ/2.8. And bring a mop to pick up all the money.
Speaking of money, lots of people are saying they hope it'll be inexpensive. Not me. I don't want it to be reasonably priced. I want it to be as expensive as possible. Why? Because I want Fuji to make this camera as nice as they possibly can make it. Go ahead, take my money. Just make it worth the cost. I'll be happy.
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Original contents copyright 2010 by Michael C. Johnston and/or the bylined author. All Rights Reserved.
Featured [partial] Comment by Eamon Hickey: "This is clearly intended to be a boutique product, and also clearly tailored to the Japanese home market (even if, as appears to be the case, Fuji will also market it abroad). Retro high-end cameras do well in Japan, and whiz-bang technology does well in Japan, and this camera is a uniquely charming combination of both qualities (the Olympus Pen series walks in a partially similar landscape). All that adds up to an easy prediction that the reports out of Japan of pricing in the $1,400–1,700 range are perfectly accurate."
Featured [partial] Comment by Edd Fuller: "As far as the cost goes, I understand the enthusiasm behind 'I want it to be as expensive as possible' but what I want is for it to be fairly priced for a top quality item. By that I mean that Fuji should make a good profit on a price that reflects fair value."
Featured Comment by Michael Farrell: "Just to toot my horn. It was me calling for a 23mm (along with 34 and a 57) for APS-C a few threads back. I thought I was being facetious."