Can you help?
I write very few press releases for the goings-on at TOP; my original goal was to do three a year, and I have never hit that mark. Many companies (or ventures of any kind—TOP is not incorporated) either send too few press releases (none) or too many (when I was at the magazine, there was one company of which I used to say, "If someone at xxx farts, they'll send out a press release about it"). The time for press releases is not just for routine PR, but when something extraordinary happens that really warrants it.
But occasionally we do something that really is unique and original, that hasn't really been covered in the literature or elsewhere.
I think Peter's article about Voja are one of those times, so I've prepared a press release about it. I'll be working for most of the rest of today to send it out to whoever I can think of.
Could you help? Could you please pass the PDF along to at least one other person or organization? There's no condition on who it might be: an individual, an organization, your local newspaper, other photo websites, or other forums or discussion sites you visit. Anybody you can think of who might be interested or in a position to spread the word.
Thanks very much!
—Mike, TOP's semi-competent pro tem advertising & publicity corps