I found your reference to Alex Garcia's opinion about using promos [last paragraph of this post —Ed.] particularly interesting. My newspaper, The Herald News, in Fall River, Mass., currently has a branding campaign going. Originated by Publisher Sean Burke, our motto is: 'Reality. Delivered Daily.' The large house ads carry one of one of (mostly) my page one photos big, and a smaller file of the top half of that front page, along with the slogan. The back end of that campaign is a series of posters featuring Herald News employees, and a quote about their jobs at the paper. The headline for these is 'Our Reality. Delivered Daily.' The posters will replace the first set of house ads and run as a series.
At the outset of this campaign, my Editor In Chief asked if I would be a subject, and I agreed. The other photog, however, needed surgery and was out for six weeks. So, I asked my 'little' brother (he's 52), Jay Foley, to shoot me. He's an accomplished photographer and part-time pro. The poster is attached. I'm not sure it's about anything but me being old. But, after busting my chops long enough, all my colleagues admit that they like it. And no, I did not cover the Lizzie Borden trial.
The Herald News
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Original contents copyright 2010 by Michael C. Johnston and/or the bylined author. All Rights Reserved.