Publisher's Statement: In plain view of God, Man, and the FTC, I would like to state that I, Michael C. Johnston, of Waukesha, Wisconsin, U.S. of A., am the publisher, editor, and author of this website, known as "The Online Photographer," and I take responsibility for its contents. I attempt to hew to standard journalistic practices to the limits of my ability and of my understanding of said practices, and I make every reasonable attempt to require authors who write for the site to do the same.
I "monetize" (i.e., glean earnings from) the site in several different ways. One way is by affiliating with "e-tailers" (i.e., online or mail-order retailers or discounters, in our case principally, but not exclusively, Amazon and B&H Photo). These vendors share a small percentage of their profits with us from sales referred from our site. I remind readers of this as often as I dare without being totally annoying about it, although it would have to be up to individual readers to judge if success is achieved on that last count.
I very much like the arrangement. It seems like a win-win-win: our affiliate e-tailers get a sale which might otherwise have gone to someone else; readers get to contribute materially to the health of TOP without paying anything extra for what they're buying; and I am dosed with small dollops of cash I manifestly don't deserve. Which I couldn't be happier about.
I make every effort to make these arrangements transparent. Not only do we not try to hide anything, the opposite principle is in force: to the extent that I can do so without being ridiculous about it, I try to remind readers of our affiliations as often as I can, because, each time I do, people use the links more, apparently because many people like the website and want to support it.
In general, every link to any B&H Photo page or any Amazon page found on this site should be considered an affiliate link. If it isn't, I messed up. Maybe I was tired.
However, to more consistently discharge our fiduciary duty to all readers and to disclose to them the connection between hot links and financial emoluments, as well as to more heartily endorse and conform to FTC guidelines for bloggers, the following statement will be added discreetly to all our postings from now on: "Note: Links in this post may be to our affiliates; sales through affiliate links may benefit this site."
Michael C. Johnston
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Note: Links in this post may be to our affiliates; sales through affiliate links may benefit this site.