The Pentax K-x is out in Japan, prompting lollipop displays like this one. The camera is being marketed primarily to women and girls in Japan.
(Thanks to Dirk)
Featured Comment by MuTaka: "Well, You You may find this South Korean version more interesting—via dc.watch:
Featured Comment by Colleen: "Well, my 14-year-old daughter just GASPED with the 'NEED' for one...and since I am a Pentax user already...she may get her wish!"
Featured Comment by David: "I think this is such a neat trend. To all the naysayers, Pentax is not going to stop making black cameras. Just because they are offering 100 color combinations (in Japan, no less), does not mean that they are throwing away black plastic.
"All this publicity is nothing but good for Pentax, and I say the more the merrier.
"The funny thing about being an underdog is that you can do things like this that can really shake up the market if it takes off, and if it doesn't, the experiment ends.
"I would totally buy the South Korean multicolored version.
"I'd also say that Pentax could take this one step further and make the body panels modular. That way they (or authorized third parties) could sell kits with different combos or special designs. UK version red white and blue with a union jack, FashionWeek version with Louis Vuitton marques, Corporate branded skins for in-house photo centers (Think Walmart or Sears), Special edition skin for The Online Photographer's 10th anniversary. The possibilities really are endless."