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Wednesday, 04 June 2008

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Before this becomes a WWW myth, the fake at the top is obviosly not one for the softeware packaging. It is for a book on Photoshop CS4.

Makes the whole thing even more preposterous, showing a cover design for a book that has not been announced because it is for a software that hasn't been announced ...

"Jack Nack reports on his blog about the problem..."

Surely you mean John Nack?

I think the smashing of cameras may be a tax issue.

Back when I worked at Nikon, one of my colleagues who worked out of the Los Angeles warehouse told me about a semi-annual ritual where they would crush large numbers of cameras (and other gear) in the parking lot. He said it was mandated by IRS (the U.S. federal taxing agency) rules. He had objected to the waste and asked if Nikon could donate the gear (much of which worked fine) to school photography programs etc., but he was told that the company was legally required to destroy it. Apparently, the way that the value of the gear was accounted for on Nikon's taxes -- depreciation or losses or some such -- meant that it had to be destroyed, according to IRS rules.

I don't know the details (maybe a corporate tax expert could explain it), but I've always remembered the story. My colleague said it was tragic watching all that stuff get smashed.

Wrt the destruction of Canon cameras/lenses: the site says it's because the gear was damaged during transport and therefore should not be sold (makes you wonder whether some of these may not have found their way to some vocal forum posters anyway).

Also, the photo illustrating this story here, which is the first picture in the link, seems unrelated to the rest of the story. The light blue boxes clearly look like HP printer boxes. Most of the rest do not look like Canon gear either... but it's a nice pile, definitely.

Dear Dierk,

The book part wouldn't be preposterous. Assuming CS4 will be out before the end of the year (very likely), a book that is supposed to be out near the time of release would be well into the production, now, and covers would be in design.

Authors, like Martin Evening, who have to have their book out there when the software is available, do not have the luxury of waiting for final release versions. Not unless they want their books to be six months late.

pax / Ctein

Ctein, I am aware of the fact that many authors in the technical realm write their books during the later stages [after alpha] of software development.

So, you are right, it is not more preposterous, just the same.

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