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From 2wenty 4our. Agency: Advico Young & Rubicam, Zurich-Gockhausen, Switzerland. Note that there is a similar campaign for Panasonic.
Mike (Thanks to David Emerick)
Posted at 02:31 PM | Permalink
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a few mins ago i came across this when checking through my bookmarks. haven't visited mr puts for quite a time, but his last article is good balance to the recent dslr-rush:
Wednesday, 24 October 2007 at 04:05 PM
The Panasonic campaign while functionally identical is of course rather cheaper! :)
Wednesday, 24 October 2007 at 04:34 PM
Yes, very clever indeed -- but doesn't it seem a total rip-off of the Panasonic ads? And from the links, I see that two different ad agencies are involved. So, to ask Errol Morris's question, which campaign came first?
Wednesday, 24 October 2007 at 06:01 PM
Leica seems to have good taste in ad agencies from time to time...take a look at this German TV spot for the M6 from 2000 (QuickTime):
As a reflection of the Leica mystique, this is simply brilliant.
Paul De Zan |
Wednesday, 24 October 2007 at 07:59 PM
Very clever. I wonder if they shot photos of the photographer taking the photos?
charlie d |
Wednesday, 24 October 2007 at 08:47 PM
clever and Leica in the same sentence, now this is something new!
Sorry, just kidding...
alfredo pagliano |
Thursday, 25 October 2007 at 01:05 AM
"Great minds think alike . . . fools seldom differ!
Reg Paley |
Thursday, 25 October 2007 at 10:10 AM
I'm impressed, 12x zoom and not a hint of distortion at either end.
Thursday, 25 October 2007 at 11:24 AM
the one from Panasonic is clearly better !
Friday, 26 October 2007 at 09:28 AM
Don't forget that Panasonic and Leica have a "relationship." The "Leica" shown in those ads is made by Panasonic. So it's easy to imagine that it's not exactly coincidence that these ad campaigns are so similar in concept.
Friday, 26 October 2007 at 09:40 AM
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